[dropcap style=”style1″]I[/dropcap]nfluential for her social media expertise, Liz Strauss is an international business strategist and a professional speaker on leadership, attracting customers and community building.
She is the CEO and Co-Founder of interactive business strategy summit, SOBCon, as well as Managing Partner at Inside-Out Thinking, a business creation partnership, and author of the popular Successful-Blog.com.
During her tenure as an international publisher and instructional designer, Liz was consistently hired to rebuild companies and reignite teams. Liz trained hundreds of employees to understand the needs of their market and the ways leaders move action through a company. She has worked with C-Suite executives and interdepartmental teams on four continents.
One of Strauss’ most influential characteristics isn’t one she chose, rather one she is, and that is kind to the core. In the race to be bigger, better, stronger, and louder, Strauss has stayed the course and stuck to her principles, inspiring others to be authentic and kind, just as she is.
[dropcap style=”style1″]T[/dropcap]he LinkedIn Diva, trainer Lori Ruff, is not only the CEO of Integrated Alliances Social Media, specializes in B2B sales and marketing, she is one of the top connected women on LinkedIn. Ruff credits passion, persistence, and courage for her success.
She and her partner Mike O’Neil co-host “RockTheWorld with LinkedIn” radio and her next book, “Keep It Real: Living Life Fearlessly” comes out Spring, 2014. She offers a plethora of free information at RockLinkedIn.com, which offers more than your typical individual training package. Ruff is always light hearted and willing to help, and is influential for her generosity of her time and talent.
[dropcap style=”style1″]L[/dropcap]ou Adler is an influential force on LinkedIn, posting of the most interacted with posts on the site for all of 2013.
Adler is the CEO of The Adler Group which was established 36 years ago, and he’s more than a LinkedIn force, he is an expert in hiring, publishing several books, such as Hire With Your Head.
What we respect about Adler is that he has long helped businesses to embed performance-based hiring training with the executive search process, and has continued to innovate in his field.
[dropcap style=”style1″]W[/dropcap]hen long-form blogging platform, Medium.com launched, we suspected that it would be the usual suspects filling the pages, but from the first days, Lucky Shirt captured our attention.
If there is such a thing as a God on Medium, it’s Lucky Shirt. Each month, when Medium rounds up the most read posts, his pieces are almost always included, and with stories like “I Never Win Because I’m a Girl,” and “Dear Guy Who Just Made My Burrito,” it’s no wonder why the world can’t stop reading his hilarious columns.
He is directly influential on Medium for responding to the anti-Medium rhetoric boiling over in the earliest days of the platform, with his column, “Why I Write for Medium.”
[dropcap style=”style1″]O[/dropcap]ne of the best known Facebook experts, Mari Smith is one of the most elite social media experts in the land. She has penned The New Relationship Marketing and coauthored Facebook Marketing: An Hour A Day.
Smith is brilliant with relationship marketing and is an industry veteran, which is why she is highly sought after as a keynote speaker and trainer.
Sure, she has a huge following, but she makes our list for always being poised and polished as she helps shape business’ social media efforts.
Keep clicking for other influencers you must meet:
Court green lights demoting an employee for physical disabilities
(BUSINESS NEWS) Court rules the Americans with Disability Act doesn’t fully cover employees – but is the law actually open to some interpretation?
Wrongful termination is a hot topic these days, especially in relation to employees with disabilities. It’s commonly thought that if you have a disability, you’re safe and that no one can fire you for simply being disabled. But did you know that’s actually a myth?
Ford, who worked 12 years as a Sheriff’s Deputy, was injured when a car ran a red light and ran into her patrol car, smashing her hand. This resulted in constant pain and an inability to use her right hand. She spent the next few months working in alternative, lighter-duty areas of the department. But even after a year, she was unable to return to her initial post.
Because of this, the Sheriff’s department offered her 3 options:
1. She could move to a civilian job, with a cut in pay. This would include any associated accommodations she may need.
2. She could resign.
3. If she didn’t choose either of the above, they claimed she could be terminated.
Ford ended up choosing a demotion, and then elected to sue the department for violating the Americans with Disability Act (ADA). At the end of these proceedings, the court found that the demotion was reasonable.
But is this really the standard application for the law?
Although there are many myths associated with the ADA, the law clearly states that in order to provide reasonable accommodation for an employee, you must go through an “interactive process”, which means there must be some back and forth to accommodate the employee.
In Ford’s case, she was unable to continue her initial job as she was not provided with all the accommodations she requested and therefore, only had enough accommodations to continue with a civilian job.
What’s strange about this situation is that she was provided with a few in-depth provisions that would meet her needs, such as training for her supervisors, extra breaks when needed, so she could deal with her pain, and a more ergonomic work station. However, when she requested a voice-activated software for her computer, which would limit her need to use her right hand, she was denied.
The court stated that if there had been a lateral position available, with no decrease in pay, and Ford was qualified for the job, the ADA would have protected Ford a bit better, favoring this option over demotion.
Nevertheless, with the rise of documented disabilities in America, the lines the ADA draws for employees and employers-alike continue to seem blurred. Just like many other laws, the act seems to be open to some interpretation, but at the end of the day, when something like this is brought to the court system, American citizens are truly at the mercy of our court’s Judges and how they translate the laws.
Amazon creates new tool for doctors, but does it actually help patients?
(BUSINESS NEWS) Amazon offers tool for doctors to add recorded conversations to your medical file, are they overstepping their bounds as an online seller?
On December 2, 2019, Amazon announced the release of its new service for Amazon Transcribe, a medical speech support service. This machine learning service will be able to take out the “middleman” and transcribe medical jargon from physicians in real time to patient charts, claims Amazon.
The release of Amazon Transcribe Medical adds to the company’s muscle bulking stage with its other investments as it prepares to get further into the medical arena. Recently released services like Alexa’s medication management (which allows people to request prescription refills & medication reminders through Alexa) and Amazon Care (Amazon’s own healthcare service for employees) are a few points adding to Amazon’s overall medical category weight. And let’s not forget how Amazon is also testing out the use of Alexa within a hospital context too.
However with further developments with technology into the medical field, it also brings more questions about how harmful this type of technology can be or how helpful it is overall.
All throughout the world there are more and more issues of security as newer and advanced technologies are peaking. It is almost as if people aren’t thinking enough of how information can be used negatively, did Amazon think about that? For example, say some extremists dislike a women getting an abortion through legal means and then leek her private information to the world or take their own actions to “solve” it.
What Happens Afterward
We all know that companies like Facebook or Google stores and records our information from every click and video watched, but what will happen once Amazon starts this with medical information? How will Amazon plan on acting with this stored information that physicians will be creating on our behalf? Amazon has yet to say how they plan on deleting this transcribed information afterwards or how they will use this information in the future.
More People Cared For
Who am I to say what will not be beneficial for any doctor that might spend hours trying to fill out all of their charts accurately after their excruciating shift? Maybe this is the type of change that is needed to turn the more time consuming tasks that require the most accuracy for consistent patient care. Thus, leading to doctors being able to manage more people coming through the door, and an overall healthier world.
If given consent, maybe having this data transcribed within one place can create better medical breakthroughs for the future. It could allow for easier transfer of data and for easier mapping of different patterns of symptoms that would take long to diagnose. Maybe this could be the 1st step into revolutionizing the procedures of the healthcare industry with more advancements to come for the betterment of the world. Who knows?
It is not hard to see the good intentions that Amazon has and how they are trying to make the world easier to live in. It is honorable, and what this writer is asking more business do. But as the famous quote says “ the road to hell is paved with good intentions”.
TrueDialog left millions of your texts unsecured, when will they learn?
(BUSINESS NEWS) TrueDialog has left millions of text messages unsecured, these include university finance, job alerts, business marketing, and account data
Another day, another data breach. Tens of millions of people were potentially exposed because messages and personal information stored in a database of Austin-based company, TrueDialog, were left unprotected. According to researchers the database was left on the internet without a password and none of the data was encrypted.
Noam Rotem and Ran Locar, a research team at vpnMentor, discovered the breach on Nov. 19, 2019.
“This was a huge discovery, with a massive amount of private data exposed, including tens of millions of SMS text messages,” the research team said on the vpnMentor website. “Aside from private text messages, our team discovered millions of account usernames and passwords, PII data of TrueDialog users and their customers, and much more.”
TrueDialog says it is the leading SMS provider for mass text messaging, SMS marketing and personalized two-way SMS texting, according to its website. The company has been in business 10 years and provides its clients, mostly businesses and higher education organizations, with the ability to send bulk emails to clients and students.
Among the information left unprotected were messages about university finance applications, job alerts, marketing messages from businesses with discount codes, usernames and passwords, TechCrunch reported after examining a portion of the data.
The database was taken offline after TrueDialog was contacted regarding the exposure. Chief Executive John Wright didn’t return TechCrunch’s requests for comment. He did not acknowledge the security lapse to TechCrunch. The researchers at vpnMentor offered assistance to help with the security breach, but TrueDialog officials did not respond.
TrueDialog works with over 990 cell phone operators and reaches more than 5 billion subscribers around the world.
Along with its clients and their customers being left exposed, TrueDialog was also left exposed. Rotem and Locar said the breach has potentially exposed tens of millions of people in multiple ways.
Among the information the pair found were phone numbers (recipients and users), email addresses, message content, full names, and TrueDialog account information.
“It’s rare for one database to contain such a huge volume of information that’s also incredibly varied,” they said.
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