[dropcap style=”style1″]I[/dropcap]nfluential for her social media expertise, Liz Strauss is an international business strategist and a professional speaker on leadership, attracting customers and community building.
She is the CEO and Co-Founder of interactive business strategy summit, SOBCon, as well as Managing Partner at Inside-Out Thinking, a business creation partnership, and author of the popular Successful-Blog.com.
During her tenure as an international publisher and instructional designer, Liz was consistently hired to rebuild companies and reignite teams. Liz trained hundreds of employees to understand the needs of their market and the ways leaders move action through a company. She has worked with C-Suite executives and interdepartmental teams on four continents.
One of Strauss’ most influential characteristics isn’t one she chose, rather one she is, and that is kind to the core. In the race to be bigger, better, stronger, and louder, Strauss has stayed the course and stuck to her principles, inspiring others to be authentic and kind, just as she is.
[dropcap style=”style1″]T[/dropcap]he LinkedIn Diva, trainer Lori Ruff, is not only the CEO of Integrated Alliances Social Media, specializes in B2B sales and marketing, she is one of the top connected women on LinkedIn. Ruff credits passion, persistence, and courage for her success.
She and her partner Mike O’Neil co-host “RockTheWorld with LinkedIn” radio and her next book, “Keep It Real: Living Life Fearlessly” comes out Spring, 2014. She offers a plethora of free information at RockLinkedIn.com, which offers more than your typical individual training package. Ruff is always light hearted and willing to help, and is influential for her generosity of her time and talent.
[dropcap style=”style1″]L[/dropcap]ou Adler is an influential force on LinkedIn, posting of the most interacted with posts on the site for all of 2013.
Adler is the CEO of The Adler Group which was established 36 years ago, and he’s more than a LinkedIn force, he is an expert in hiring, publishing several books, such as Hire With Your Head.
What we respect about Adler is that he has long helped businesses to embed performance-based hiring training with the executive search process, and has continued to innovate in his field.
[dropcap style=”style1″]W[/dropcap]hen long-form blogging platform, Medium.com launched, we suspected that it would be the usual suspects filling the pages, but from the first days, Lucky Shirt captured our attention.
If there is such a thing as a God on Medium, it’s Lucky Shirt. Each month, when Medium rounds up the most read posts, his pieces are almost always included, and with stories like “I Never Win Because I’m a Girl,” and “Dear Guy Who Just Made My Burrito,” it’s no wonder why the world can’t stop reading his hilarious columns.
He is directly influential on Medium for responding to the anti-Medium rhetoric boiling over in the earliest days of the platform, with his column, “Why I Write for Medium.”
[dropcap style=”style1″]O[/dropcap]ne of the best known Facebook experts, Mari Smith is one of the most elite social media experts in the land. She has penned The New Relationship Marketing and coauthored Facebook Marketing: An Hour A Day.
Smith is brilliant with relationship marketing and is an industry veteran, which is why she is highly sought after as a keynote speaker and trainer.
Sure, she has a huge following, but she makes our list for always being poised and polished as she helps shape business’ social media efforts.
Keep clicking for other influencers you must meet:
Supreme Court okays trademarking for ‘generic’ name URLs
(BUSINESS NEWS) Generic name trademarks have helped to stave off monopolies of broad products and services, but the Supreme Court just ruled that generic company names like Booking.com, can now be trademarked.
For years, The United States Patent and Trademark Office has denied rights to names termed as “generic.” This was previously used to prevent generic terms from monopolizing a section of the market. It has prevented many companies from doing that as well.
However, as we move into the 21st century we begin to see things that may not be so cut and dry. As usual life gets messy and things are far more grey than they previously have been.
Recently, the US Supreme Court ruled that website names are eligible for a change to the previous trademark rules. The website that pushed for this privilege first, Booking.com that is owned by Booking Holdings Inc., argued that they needed this ruling to stop consumers from following copycats down a rabbit hole and away from their business.
The decision, heavily weighted at 8-1, gives Booking.com, nationwide legal protection against competing companies trademarks.
A remark released later by Justice Ruth Bader Ginsburg and the Supreme Court states, “We have no cause to deny Booking.com the same benefits Congress accorded other marks qualifying as nongeneric.” An argument quoted from the decision continues as since, “‘Booking.com’ is not a generic name to consumers, it is not generic.”
This stance, taken by the majority, exemplifies a firm position on the rights of the individual companies’ abilities to identify themselves as they see fit.
The lone dissenting vote coming from Justice Stephen Breyer who argued that he fears that this decision “will lead to a proliferation of ‘generic.com’ marks, granting their owners a monopoly over a zone of useful, easy-to-remember domains.”
Honestly, if you can’t come up with your own domain that either incorporates, but doesn’t copy, or gets your point across without being too generic, you may need to hire a PR person.
This move forward from the Supreme Court opens up a lot of possibilities for people to be creative with their businesses. If generic and simple names will be the norm, then people will have to think outside the box in the future. Bring on the challenges.
New company beats Amazon with next morning delivery?
(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.
What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?
Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!
Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.
Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!
Google plans to pay publishers for content (a little too late)?
(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.
I mean…could you get any greedier Google? (Chandler Bings voice).
After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.
WHAT A LOAD OF BS.
According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!
Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.
SO WHAT THE HELL IS GOING ON?
Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?
Women-owned businesses make up 42% of all businesses – heck yeah!
Supreme Court okays trademarking for ‘generic’ name URLs
How to increase website engagement
Study finds 1,000 phrases that accidentally activate smart speakers
Idea: Color-coded face masks as the new social contract to combat COVID-19
HEROES Act could increase unemployment stimulus benefits, add return to work bonus
LinkedIn: New retargeting options expand your marketing efforts
A closer look at the HEROES act, and who stands to benefit the most
The future of quantum computing is “Azure” bright and you can try it
The Apple Watch isn’t just a way to ignore calls, it could save your life
Anti-surveillance mask – creepy, ingenious, or potentially illegal?
Amy’s Ice Cream founder on Austin’s business risks and rewards #WhyAustin
Turns out a lot of people are in between introverted and extroverted
P. Terry’s founder on the booming economy in Austin #WhyAustin
Ladies and gentlemen, the U.S. National Anthem
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