Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

VerticalResponse adds new features after acquiring Roost

VerticalResponse’s social media integration

Recently, self-service direct marketing company, VerticalResponse acquired social media marketing company, Roost and in under a month, they have already begun integrating Roost features into their platform designed to help small businesses with affordable marketing.

First, they have added a “Conversations” feature where users can view and respond to Facebook and Twitter comments from within the Roost by VerticalResponse dashboard which saves users time by not having to individually and separately log into those services to manage those accounts. Additionally, users can now include LinkedIn as one of their networks, expanding the social media offering of the system.

Also, the company has built a “quotes” library into their suggested content area to offer relevant quotes for use in marketing campaigns, and they have added new content feeds from blogs and other websites, serving as inspiration for marketing content.

VerticalResponse also introduced several free email newsletter designs to its library of more than 700 free templates. The new, fully editable templates feature customizable social media icons, call-to-action buttons and table of contents.

Advertisement. Scroll to continue reading.

“Our goal with every new feature release is to introduce new functionalities that have immediate benefits to our customers from both a technology and ease-of-use perspective,” said Janine Popick, VerticalResponse CEO. “This latest release accomplishes this and more.”

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

31 Comments

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Social Media

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

Business News

Maybe this won't come as a surprise, but the statistics sure are telling- having depression and social media usage are linked.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.