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Gap buys Intermix for $130M: why small businesses should care

With Gap’s announcement that they will buy Intermix for $130 million, it spells a unique partnership that serves as inspiration for budding new retailers or small businesses with dreams of global expansion.

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The story of a girl with a dream is timeless, and people have business dreams every day, but so many become hopeless when a year into their business, they aren’t Gap, they’re still an Etsy seller, but let the Intermix tale inspire your inner entrepreneur – if a kid can dream of high fashion and turn it into such a success, so can a middle aged man, or an older woman.

Age is relative, and so is experience, so with the right idea, the right execution, and a lot of gumption, a tiny brand can grow to multiple locations and ultimately see interest from and a global partnership with a major brand like Gap.

“We’re thrilled to have found a partner that has the global scale and infrastructure required to support our vision for growth,” said Khajak Keledjian, co-founder of INTERMIX. “Gap Inc. shares many of our entrepreneurial roots, passion for innovation and customer experience. Together, we’ll continue to shape the future of retail by offering the most exciting fashion trends with the finest designers in the world.”

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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