Business News
Zillow sues Trulia in new patent lawsuit [exclusive]
Zillow’s Zestimates have long been in the spotlight in the real estate industry, but will now be the center of attention during a potential patent trial.

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DannyDietl
September 12, 2012 at 10:47 pm
@JimDuncan #zillow revolutionized what, crappy data? @zillow @ZillowforPros
Jason Sandquist
September 12, 2012 at 11:19 pm
As real estate agents front the bill….
Gary McNinch
September 13, 2012 at 12:01 am
I wonder if the amount of damages that Zillow requests will be an “estimate” that is as accurate (LOL) as their original Zestimates! LOL
Matthew Parrish
September 13, 2012 at 1:07 am
When the going gets tough, sue the competition!
nicwinder
September 13, 2012 at 1:34 am
@andrearealtor Wait, zestimates inaccuracies doesn’t hurt zillow enough on its own and trulia can damage zillow further? That’s crazy.
AndreaRealtor
September 13, 2012 at 8:15 am
@nicwinder I don’t believe what one’s opinion is of the Zestimate is a fact in the litigation?
Michael DeFilippi
September 13, 2012 at 8:07 am
This is absolutely ridiculous. Very negative move by Zillow.
rqd
September 13, 2012 at 9:57 am
First American/CoreLogic sued Zillow for the Zestimate saying it violated FACL’s patent for AVM. Zillow settled and paid for a license. I’m not sure if Trulia was also named in FACL’s lawsuit but if they were, would a settlement with FACL play in Trulia’s favor? laniar
Jonathan Cardella
September 13, 2012 at 9:01 pm
This is a desperate and thinly veiled strategy by Zillow to derail Trulia’s IPO, as evidenced by the timing of the complaint. Zillow has known about Trulia’s AVMs for over a year, yet waited until the IPO filing to file its suit.
While this is merely conjecture on my part, it is highly unlikely that this is a mere coincidence. The intention behind the timing of this suit must be to diminish the value of Trulia in the minds of investors, thereby sabotaging the IPO at a time when Trulia is most vulnerable. If I am correct in my assumptions, this is a disgusting tactic that should be met with a fierce counter-complaint by Trulia, especially if the IPO or valuation collapses before it comes to fruition.
Further, if Trulia’s AVM feature was truly damaging to Zillow, they would have filed claim by October, perhaps November last year and then amended their complaint as needed, once they got their ducks in a row. This smacks of litigation filed in bad faith, in my untrained opinion (I am not a lawyer).
Zillow’s AVM patent is a perfect example of the nonsense coming out of the USPTO. In order to be eligible for patent protection, a patent must be New or Novel, Useful, and Non-Obvious. Zillow’s patent only fulfills one of those requirements (usefulness). Brokers and appraisers have been doing property valuations/”CMAs” for many decades, as have appraisers, albeit they were done manually. Simply automating this process does not make it new or novel. And I would love to hear Zillow argue that an AVM was non-obvious in 2006. In fact, institutional investors have been using AVM technology since the late 1990’s.
The USPTO routinely errs in granting patents that do no comport with US IP laws. A patent isn’t “hardened” until it is challenged via litigation. This is the first litigation involving the Zillow AVM patent and Trulia attorneys will attack this patent for not meeting these requirements. Only after this case will we know if Zillow has a patent that will stick.
In conclusion, this case will be interesting because it will likely see the Zillow patent over-turned and a cross complaint from Trulia for any damages that result from the malicious timing and motivations behind this suit that seemingly go far beyond protecting IP, which is a recurrent theme in this industry, as I have learned first hand. And hopefully this skirmish will underscore the need for meaningful IP Reform in the US.