Gearing up for Q2
As businesses plan to incorporate and offer digital experiences in their business plan, they must also keep up with the upcoming trends, to ensure relevance and success. A number of studies have been conducted to help determine these trends, and have given light to what businesses should be focusing on as they gear up for 2016. Take a look at some of the studies below, and their findings.
Managerial behaviors should better match the values of employees
In a research from The Candidate, researchers take a better look into what managers value in the workplace compared to what employees value.
In this UK-based research, both managers and employees valued good communication the most. However, 46% of employees value approachability next on their list, while only 24% of managers value approachability. This disparity in value makes it easy to understand the cure for manager-employee disconnect, and why employees feel as if being on the same page is necessary for a successful strategy.
Offer a customer-centric experience
In E-consultancy’s November report Effective Leadership in the Digital Age, digital leaders across various global markets, were asked a number of strategy-orientated questions.
In one question, leaders were asked: thinking about organizational culture in the digital age, which characteristics do you think are most important in establishing a truly “digital native” culture? 58% of respondents said being customer-centric was the most important characteristic for establishing a digital native culture. Therefore, businesses need to either start or continue to evolve their business around the customers needs.
Use “lifecycle marketing”
Businesses rarely market to their consumers throughout their entire customer lifecycle. In fact, only 20% of businesses in a research performed by Demand Metric, said they market to customers throughout all phases including: awareness, consideration, purchase, retention and advocacy.
Considering lifecycle marketing impacts revenue slightly more by 63%, companies definitely need to take note and re-strategize to offer marketing throughout the entire customer lifecycle.
Live in the moment
Since customers are typically bombarded with advertising, they’ve learned how to ignore a lot of it and make zero use of it. However, research by TVTY shows that “moment marketing” is a lot more effective and useful in reaching customers. So in order to keep up, businesses need to find a way to respond to live events across a wide range of channels.
With that trend in mind, 67% link of marketers intend to invest more in moment marketing this year, embracing TV shows and sporting events as the most popular “moments” to leverage.
More strategy for your strategy
Ultimately, marketers and businesses everywhere should make sure these trends are included in their strategy if they plan to offer a more digital customer experience. From offering a more approachable work environment for employees to focusing on customer goals and keeping up with current moments, businesses definitely have a large task at hand. The ones who succeed in adapting should expect a successful foothold in the digital industry.
