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A woman sitting in front of a computer with the screen highlighted on a presentation saying "How do we keep up?" and discussing digital PR strategy while she takes notes on the desk in front of her. A woman sitting in front of a computer with the screen highlighted on a presentation saying "How do we keep up?" and discussing digital PR strategy while she takes notes on the desk in front of her.

Business Marketing

Having a digital PR strategy is crucial in the age of social media, and many suggest getting outside help - can you do it...

An older white woman and a white man look over a resume for an Olivia Watson while seated on a couch. An older white woman and a white man look over a resume for an Olivia Watson while seated on a couch.

Business Marketing

One TikToker is going viral promoting a "nonworkaholic" philosophy and advocating for selling a ChatGPT-written resume or language translation.

Influencer marketing people taking video on a smart phone to record dances. Influencer marketing people taking video on a smart phone to record dances.

Business Marketing

(MARKETING) You may roll your eyes at sexy strangers hawking snake oil on social media, but influencer marketing is nothing new...

Public Relations

Events That Led Up To This… This week stacked up perfectly to tell me what to write about on here.  Early this week, I...

Business Marketing

Team Work Saying it Out Loud This is not news, only a self realization. I can’t be all things to all people; not alone,...

Business Marketing

photo credit: jadakatt Dear John A couple of weeks ago, we got “the call.” If you are an agent, any agent, who has been...

Business Marketing

Got Your Attention? Not that anatomy. Anatomy Ads. It’s a new site that allows you to monetize – something many real estate bloggers are...

Business Marketing

Get Your Pom Poms Ready I market to a small walkable neighborhood with a hyper-focused blog. It’s my own little petri dish. There are...

Business Marketing

“Don’t think. It can only hurt the ball club.” – Crash Davis, Bull Durham I consider myself a moderately intelligent person. And that may...

Business Marketing

I see this room doesn’t have any cameras.” – George Clooney as Danny Ocean, Oceans 11 It started in the halls outside the grand...

Business Marketing

Image courtesy of feuilllu Is this “good copy”? From an actual Phoenix area blog post (I’ve changed the city and redacted the agent/brokerage to...

Public Relations

photo credit School Leaders The theme that keeps swimming in my head from BarCamp and Inman SF is that this is still a face-to-face...

Business Marketing

Photo Courtsey of Ben Just Ben Not For Me!!! “Hey Rock, how are you today?” I was often asked when I first entered real...

Business Marketing

                   Back Then I started real estate shortly before the business model changed from agent centric to client centric. Old school marketing was taught...

Business Marketing

Joey Ramone would have made millions selling real estate! It’s time to put some anti-establishment spirit into your real estate business. F@%K tradition and...

Business Marketing

What Day Is it? No one’s going to tell you it’s not the 4th of July anymore. After listening to you blather on about...

Business Marketing

It had been one of those weeks. The phone call came at just the right time. “Hello, Rich? This is Bill, the guy from...

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The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.