These days, it’s all about customer discovery
Everybody has ideas. The trick is turning that idea into a viable business solution that will make money. Of course, one of the tenants of creating a business plan is getting feedback on your idea and to that end oral feedback beats a written survey every time. That’s often easier said than done because you need to find the potential customers to talk to. Not anymore! A new service platform called Customer Discovery Ninja is literally just a phone call away.
Ask and you shall receive
Back in the day, if you wanted raw customer feedback your only option was to hang out in front of a department store or other specific location and make cold calls. If you’ve ever been there/done that you know that is a difficult solution at best. People are in hurry or feel harassed or whatever. But Customer Discovery Ninja connects you via the phone to people ready to talk to YOU.
In layman’s terms all you do is turn on the service and specify what you need and your phone will start ringing. Instead of figuring out and worrying about who to talk to and how to reach them, Customer Discovery Ninja has people call you. This provides both convenience and unbiased feedback. Best of all, the system records the calls, so you don’t have to scramble to take notes and the conversation can just flow naturally as you explore their feedback.
Customer Discovery Ninja is a lean startup tool built to help validate a new idea, business, product, or service by conducting first-hand market research with US consumers.
3, 2, 1, contact!
So you’ve got this awesome idea for a comic book and a movie tie-in: a scrawny high school student gets bitten by a radioactive cockroach and devotes his life to fighting crime. You envision all sorts of crossover marketing with pajamas and lunchboxes. Maybe a Saturday morning cartoon show. But will the public really buy off on this concept? Come on, a radioactive cockroach? Next thing you know you’ll be saying the kid can leap over tall buildings. Just put Customer Discovery into action.
As soon as you tap into the Customer Discovery system, you’re off and running. You’ll have access to US consumers that, on average, are younger and more educated that the general population (aka buyers). Individual results will vary but every caller who participates will be from the US. You can also filter calls by requesting people that live in specific areas of the US. And the calls will come fast and furious. On average you should expect to conduct four, 10-minute interviews in an hour.
If you’re lucky, it could be as many as 6 in an hour.
And lest you think your participants are helping you out of the kindness of their hearts, think again: callers are paid a small reward for their time and effort for calling in and speaking with you. It won’t be enough to retire on, but rewards are great motivators.
Now you’re up and running
With feedback this great, you may just be on to the next big thing. Customer Discovery Ninja provides you with invaluable data that will fine tune your concept and keep you headed in the right direction.
And all it takes is a phone call.
