Connect with us

Business News

Trulia Mortgage Center goes live

Trulia has launched their new mortgage center to fill in a necessary hole in their offering, and features an iOS-dedicated app.

Published

on

trulia mortgages

trulia mortgages

Trulia introduces their Mortgage Center

Filling in a gap as they file for their IPO, real estate media company, Trulia, has announced the launch of the Trulia Mortgage Center which will provide consumers with personalized mortgage quotes from lenders in real time. In discussion with several agents today, the common theme heard was, “they didn’t already have this?” which indicates that it is a logical offering, but also that they are playing catch up to some extent, as quotes have been featured on the other big two for quite some time.

The Center stands out, however, with their well designed dedicated app for the iPhone, iPad and iPod touch, and is also available online.

trulia mortgage center

trulia mortgage center

“More than half are not pre-qualified”

“Our research revealed that even though 76 percent of users who have contacted a real estate professional on Trulia are planning to move in the next six months, more than half are not pre-qualified for a mortgage. Knowing this, we recognized an opportunity to help our transaction-ready homebuyers and current homeowners finance their American Dream,” said Lee Clancy, Trulia’s VP of Consumer Products.

Clancy added, “As more people search for homes on-the-go from their smartphones and tablets, we understood how important it is for today’s mobile house hunters to be able to search for rates in real-time from anywhere, at anytime. This is why we’ve launched the Trulia Mortgage Center simultaneously online and as a dedicated app for iOS from the start.”

Trulia’s Chief Economist, Dr. Jed Kolko wrote that the top three mortgage rates questions he gets asked the most are:

  1. How do mortgage rates affect the housing market?
  2. Why are mortgage rates so low, and will they stay low?
  3. How can you get the lowest rate possible?

Trulia Mortgage Center features

According to Trulia, the following are the key features of the site:

  • “Personalized Quotes: Input your property location, loan purpose, home price, down payment, credit score and property type to get a custom mortgage quote that fits your needs. Sort by lowest fees, APR, rate or payment for a more customized search.
  • Real-Time Estimated Payments: Get rates that are updated in real-time for the most accurate estimated payment possible.
  • Connect with Lenders: Learn about and connect with lenders about a specific quote by sending a direct email right from the quote detail page.
  • Get Mortgage Questions Answered: Submit mortgage related questions to our Voices community on our ‘Discussions’ board to get input from local real estate professionals and experts.”

trulia mortgage center rates

trulia mortgage quotes

iOS app features

  • Affordability Calculator: Determine the home price you can afford easily, and see a visual breakdown of your monthly payment and total cost of ownership.
  • Quote Comparison: Get personalized quotes updated in real-time that you can sort by lowest fees, APR, rate or payment to find ones just right for you.
  • Connect with Lenders: Contact lenders directly from your mobile device to learn more about a specific quote.

The takeaway

Trulia is the last of the big three real estate media companies to go public, and is shoring up its offering just in time. Consumers are worried about mortgages, and as Trulia indicates, many continue to not be pre-qualified, which better equips consumers that choose Trulia as their real estate resource, and stands a chance at improving the transaction process compared to a Trulia consumer that hasn’t researched mortgages.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

Continue Reading
Advertisement
2 Comments

2 Comments

  1. iPad screen replacement

    September 20, 2012 at 6:16 am

    a

  2. iPad screen replacement

    September 20, 2012 at 6:38 am

    By reading this post i update myself about many aspects.
    I will definitely look forward to this share.. Also tell about it
    to my other friends…

Leave a Reply

Your email address will not be published. Required fields are marked *

Business News

Bose is closing their retail stores, but we haven’t heard the last of them

(BUSINESS NEWS) Over the last 30 years Bose has become so well understood by consumers that they don’t even need retail stores anymore. We hear them just fine.

Published

on

bose closing retail stores

Over the next few months, Bose plans to close all of their retail stores in North America, Europe, Japan, and Australia. The company made the announcement last week. With 119 stores closing, presumably hundreds of Bose employees will be laid off, but the company has not revealed exact numbers.

However, this shouldn’t be taken as a sign that the maker of audio equipment is struggling to stay afloat. Rather, the move marks a major change in how consumers purchase tech gear.

When the Framingham, Massachusetts-based company opened its first U.S. retail store in 1993, it was making home entertainment systems for watching DVDs and listening to CDs. According to Colette Burke, Bose’s vice president of global sales, these first brick-and-mortar locations “gave people a way to experience, test, and talk to us” about Bose products. “At the time, it was a radical idea,” she says, “but we focused on what our customers needed and where they needed it – and we’re doing the same thing now.”

When a lot of this equipment was new, consumers may have had more questions and a need to see the products in action before purchasing. Nowadays, we all know what noise-canceling headphones are; we all know what a Bluetooth speaker is. We’re happy to read about the details online before adding products to our virtual shopping cart. The ability for Bose to close its retail stores is probably also an indicator that Bose has earned strong brand recognition and a reputation as a reliable maker of audio equipment.

In other words, consumers are less and less inclined to need to check out equipment in person before they buy it. For those who do, Bose products can still be purchased at stores like Best Buy, Target, and Apple. But overall, Bose can’t ignore the fact that their products “are increasingly purchased through e-commerce,” such as on Amazon or directly from their website.

In a statement, Bose also said that it has become a “larger multi-national company, with a localized mix of channels tailored for the country or region.” While Bose is shutting down its retail stores in several continents, it will continue to operate stores in China, the United Arab Emirates, India, Southeast Asia, and South Korea.

Burke said the decision to close so many retail stores was “difficult” because it “impacts some of our amazing store teams who make us proud every day.” Bose is offering “outplacement assistance and severance to employees that are being laid off.”

Continue Reading

Business News

Finally the American workforce is now mostly women!

(BUSINESS NEWS) Women officially make up more than half the workforce, but that doesn’t mean total equality. So what does this tipping of the scale mean?

Published

on

women workforce

Equality for women has finally been achieved: according to the Bureau of Labor Statistics, women now make up more than half of the workforce! That’s it, that’s the article.

Kidding. Just because women are currently in the majority doesn’t mean all their problems are solved.

First, it’s worth noting that although women currently make up more than half of employees on payroll, that number is slight (50.04% to be exact). Not to mention, women are very likely to fall back in the minority once construction – a male dominated profession – picks back up in the spring.

Still, the number of women in the workforce has been growing over the last decade. While jobs in manufacturing – another male dominated field – are dwindling, jobs in education and healthcare are growing. When it comes to K-12 teaching, for example, women are more likely to fill teaching roles. Women also dominate in nursing.

Not to mention, women are earning more degrees than men!

That said, despite this progress, women as a whole are still getting paid less than men. Part of the reason lies in the types of careers that women end up in. Those female-dominated fields we mentioned earlier? They don’t typically pay well. Plus, there’s that pesky glass ceiling that still exists in some fields. Remember, there are more CEOs named John than female CEOs.

It’s also worth noting that the information collected by the Bureau of Labor Statistics only covered people on a payroll. That means the growing number of freelancers aren’t being accounted for in the report. Freelancing has become a great way for individuals, often women, to stay home and care for their family while also earning money. It would be interesting to know how freelancers shift the balance, both in employment and income.

Finally, there’s the invisible labor that women often contribute to society. According to the UN, women account for 75% of all unpaid labor – which includes things like childcare, meal prep and cleaning. This is vital labor that is not accounted for by studies like that of the Bureau of Labor Statistics and sheds light into another reason why women might still have lower pay than men, on average.

So, yes, the fact that women make up over half the workforce is something to be celebrated! That said, we’ve still got work to do on the equality front.

Continue Reading

Business News

Interview escape plan 101: Because you definitely need one

(BUSINESS NEWS) A job interview should be a place to ask about qualifications but it seems more people are asked about their personal life. How do you escape this problem?

Published

on

interview from hell

“So, why did you move from Utah to Austin?” the interviewer asked over the phone.

The question felt a little out of place in the job interview, but I gave my standard answer about wanting a fresh scene. I’d just graduated college and was looking to break into the Austin market. But the interviewer wasn’t done.

“But why Austin?” he insisted, “There can’t be that many Mormons here.”

My stomach curled. This was a job interview – I’d expected to discuss my qualifications for the position and express my interest in the company. Instead, I began to answer more and more invasive questions about my personal life and religion. The whole ordeal left me very uncomfortable, but because I was young and desperate, I put up with it. In fact, I even went back for a second interview!

At the time, I thought I had to put up with that sort of treatment. Only recently have I realized that the interview was extremely unprofessional and it wasn’t something I should have felt obligated to endure.

And I’m not the only one with a bad interview story. Recently, Slate ran an article sharing others’ terrible experiences, which ranged from having their purse inspected to being trapped in a 45 minute presentation! No doubt, this is just the tip of the iceberg when it comes to mistreatment by potential employers.

So, why do we put up with it?

Well, sometimes people just don’t know better. Maybe, like I was, they’re young or inexperienced. In these cases, these sorts of situations seem like they could just be the norm. There’s also the obvious power dynamic: you might need a job, but the potential employers probably don’t need you.

While there might be times you have to grit your teeth and bear it, it’s also worth remembering that a bad interview scenario often means bad working conditions later on down the line. After all, if your employers don’t respect you during the interview stage, it’s likely the disrespect will continue when you’re hired.

Once you’ve identified an interview is bad news, though, how do you walk out? Politely. As tempting as it is to make a scene, you probably don’t want to go burning bridges. Instead, excuse yourself by thanking your interviewers, wishing them well and asserting that you have realized the business wouldn’t be a good fit.

Your time, as well as your comfort, are important! If your gut is telling you something is wrong, it probably is. It isn’t easy, but if a job interview is crossing the line, you’re well within your rights to leave. Better to cut your losses early.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!