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Behold the Mega-Blog

agent genius logoIt’s a credit to Benn that contributors here have free rein in terms of what they wish to discuss. That, of course, is a way of kissing up ahead of the larger point of this post.

I just don’t get it, folks. I don’t get the fascination and/or growth of the mega-blogs and I’m a contributor to one of them.

Last time I checked, the Bloodhound had 3,746 active contributors give or take a couple. Agent Genius similarly has grown. Ironically, Rain City Guide has remained somewhat stable over the last several months.

It’s not that I see anything wrong with such expansion – especially seeing as I was part of it. But I’ll admit that I don’t fully understand it. Perhaps contributing here will drive some traffic back to my blog – I’ve not seen it, but so be it. (I also see limited numbers coming from Bloodhound on the rare moments I make the final list for the Odysseus medal.)

I have determined this is my place to rant (aside from today’s questioning of NAR after reading Benn’s earlier post) and my home blog is more sedate, though not strictly local in any way, shape or form. So in that the dual blogs serve a purpose.

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But still … what’s the point? If you have a very successful blog of your own, why jump into the conglomerate blogs (barring the need to vent or write with a different voice)? You probably don’t need more readers and you likely will not gain business being one of a dozen (or two or three.) You’re not promoting your own branding (theme one of e-Pro, which, naturally, is violated by the RealTown blogging platform. But that’s another story.)

Greg has said in the past that real estate will not be his last career. Watching the path the Bloodhound has taken, that next career seems to be coming on more quickly than may have been anticipated. Add a cadre of quality writers under one umbrella. Brand the blog. Then sell the secrets to success … wait, the seminar’s free. Still …

Maybe this is the wave of the future. Then again, a year ago I thought Active Rain was the wave of the future only to discover it was wobbling on its water skies passing over a tank holding a tiger shark.

And maybe that’s why I stay. Because I may not be as smart as I think. Might be worth hedging my bets and sticking around on the larger blog just in case.

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Written By

Jonathan Dalton is a Realtor with RE/MAX Desert Showcase in Peoria, Arizona and is the author of the All Phoenix Real Estate blog as well as a half-dozen neighborhood sites. His partner, Tobey, is a somewhat rotund beagle who sleeps 21 hours a day.



  1. Teresa Boardman

    November 21, 2007 at 4:47 pm

    I just came becasue you are here and becasue Lani promised me a unicorn. I have not gotten the unicorn but I never give up.

  2. Jeff Turner

    November 21, 2007 at 4:57 pm

    Jonathon… here’s where I think the problem lies right now. It’s easy to conclude that all of these different blogs are like different parties, with different guests. Our hope is that if we go to all of them, we’ll meet new and different people, and expand our network and influence. But for the most part, that’s not true. This is really just one party, and not a particularly large one at that. When we move from one blog to the next, we’re not actually moving from one party to another, we’re just moving to a different conversation at the same party.

    But I have a feeling you know this already. 🙂

  3. Todd Carpenter

    November 21, 2007 at 5:42 pm

    Jeff is dead on. is a social network of it’s own. Far more viable than any group on Facebook. In many ways, it’s a free form model of Active Rain.

    The problem with only posting on your one, personal blog is that not everything you may want to say will be of value to your real clients. I maintain two separate blogs for this reason. Lenderama is my business blog, Blog Fiesta is my social networking blog.

  4. Rick Marnon

    November 21, 2007 at 5:48 pm

    I used active rain for about a day and a half, and then I realized that it is just a bunch of agents writing on one anothers blogs. They do not help you to get better seo rankings, so what purpose do they serve?

  5. Teresa Boardman

    November 21, 2007 at 5:56 pm

    Todd – I have more than one blog for the same reason. Most of my readers don’t know they are reading a blog, they are looking for information and I need to make sure it is there.

  6. Jonathan Dalton

    November 21, 2007 at 6:08 pm

    Excellent points …

    I’m not that bright. That’s the heart of it all. So sometimes the WIIFM doesn’t jump out at me. A lot of my thoughts are directed at my own ignorance. (No sarcasm here.)

    Agent Genius has been great as a secondary voice. I haven’t ranted (much) on the regular blog since. I’m also not someone who’s ever worried about “voice.” My voice is my voice and I don’t necessarily have one for the public and one for the rest. If I can put together one coherent thought I’m pretty happy.

    This is a great collection of folks and I’m damn glad to be here … even if Teresa doesn’t end up with her unicorn.

  7. Todd Carpenter

    November 21, 2007 at 6:20 pm

    >”I just came because you are here and becasue Lani promised me a unicorn”

    Here you go T

  8. Jonathan Dalton

    November 21, 2007 at 6:25 pm

    That is so wrong on so many levels …

  9. Teresa Boardman

    November 21, 2007 at 6:30 pm

    Todd just made me cry

  10. Benn Rosales

    November 21, 2007 at 6:31 pm

    Phallic comes to mind.

  11. Todd Carpenter

    November 21, 2007 at 6:32 pm

    It’s a weinercorn you sickos. :p

  12. Teresa Boardman

    November 21, 2007 at 6:44 pm

    This is for Todd:
    My apology to Jonathan and to Tobey for highjacking this post.

  13. Tim

    November 21, 2007 at 10:27 pm

    Keep in mind that on the RealTownBlogs platform, you CAN 301 to a branded domain with a custom template– no violation there.

  14. Mariana

    November 21, 2007 at 11:28 pm

    I like this platform because I respect ALL of the people here, and I can post what I cannot post on my own blog. I love Jeff’s analogy about the party. Makes a lot of sense.

  15. Chris Johnson

    November 22, 2007 at 9:48 am

    I’ve started contributing to, which is gonna be a mega blog. I’ve gotten traffic back to me, and in a week had a conversion. My website looks like crap currently (ah, the law of diminishing returns). But, people clicked because of the idea–I do conventional mortgages in 10 (calendar) days 100% of the time. One idea, easy to get.

    I’d think the more groovy and specific your niche the more likely people will click, and the more likely people will convert. I don’t know what a valid niche is; if I were a realtor, I’d probably blog all over the country to create a referral network and market myself as the guy that knows all the tech Savvy Realtor, and then offer 10-15% referral fees.

    Or something. Anyway, I like RE net blogs because the humanity and authenticity of the people is pretty high; there are people that admit it’s disingenuous for the NAR to be telling people that “now is a great time to buy…”

  16. Athol Kay

    November 23, 2007 at 10:28 pm

    I have next to no clue about any of it either.

  17. Teri Lussier

    November 25, 2007 at 1:49 pm

    1) What Jeff said
    2) Parties are fun (Jeff left that part out).
    3) I find that on my blog it’s like home: Shoes off, feet up, in my jammies; whereas on another blog I’m a guest. I try to be on my best behavior, elevate the conversation (okay not always successfully, I know!), and contribute in a different way. I can’t explain it other than jammies and bare feet compared to party clothes and heels- two looks, same person, and it’s not just another voice, it’s another place.
    4) There is a synergy that happens in a group blog. It’s real and it’s an important part of a conversation. The blog takes on life of it’s own…
    OTOH, Maybe none of this makes sense… 😀

  18. Kelley Koehler

    November 26, 2007 at 8:48 pm

    See? This is why we need a comment feed. I missed out on weinercorngate.

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