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Opinion Editorials

Facebook invisibility is the French kiss of death

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Don’t die. Read this instead.

Who is NOT on Facebook? Facebook may have over one billion users by the end of 2012. Your parents. Your kids. Past and current clients. The 1% and the 99%. Friends, faux-friends and competitors. And everyone else. Facebook accounts are as common as email accounts these days.

Using Facebook with excellence provides sincere real estate agents an opportunity to beam an omnipresent glow and hum of helpful sharing, serving and solving with more people. A positive Facebook presence is appreciated and beneficial to all. If we’re not Facebook connected with everyone we know in-real-life, ALL of the good people we know are missing out. If fact, if we don’t make efforts to create positive connections on Facebook, we’re actually doing the people we know in-real-life a disservice by excluding them.

Exclusion hurts us as well. A positive presence on Facebook earns trust and leads to indelible Top Of Mind Awareness in the minds and memories of our important real life connections, which means our positive presence on Facebook will lead to our becoming chosen, referred and rewarded more often. Yay!

But the opposite is true too.  Disconnectedness and invisibility doom us. Sometimes we don’t see the obvious.

Do you have a blind spot?

In chatting with my teammates about Facebook, we discovered that many of us had dozens of relationships with people in our real lives, but in their Facebook lives we were absentinvisible, and disconnected.

For a real estate agent, disconnection and invisibility is the French kiss Of death. We didn’t want to die, so we figured out how to quickly-and-simply find out who we knew in-real-life that had a Facebook account, but we weren’t connected with them – yet.  I share how to point-and-click do it in the video below.

Warning: behaving like a needy, dim-witted lame-o on Facebook is also the French kiss Of death. Don’t be lame and needy or people will run disconnect from you.

We aren’t chosen if we are invisible.

We can’t share, serve, solve, impress, loyalize or become chosen if we’re disconnected and invisible.

Assuming we’re on our most attractive best Facebook behavior, our sincere efforts are worthless to the people we know in-real-life if we’re invisible to them, and they are invisible to us. Let’s make sure that ALL the important people we know are befriended on Facebook. Thankfully, Facebook has a couple of hidden tools to help us quickly and simply find and befriend the people we know in-real-life.

Connect your offline world to Facebook

How to quickly and easily Facebook befriend ALL of the people we know in-real-life with the following video featuring step by step directions (and please forgive the ums):

Do Good. Be Brilliant.

That’s it. Now that you’ve included everyone you know, the glow and hum of your helpful sharing, serving and will we be amplified in-real-life and online.  Which means you’re on your way to positive omnipresence and Top Of Mind Awareness.  Which means you’ll become trusted, preferred, referred and rewarded more often. Yay!

Cheers and thanks for reading.

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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13 Comments

13 Comments

  1. Greg Cook

    January 30, 2012 at 10:44 am

    Gary, you had me at hello

    The unmet need of others, should be our goal.
    If that's the case, I wonder why 90% of the marketing
    in our business is about the what to buy? There are only a gillion
    websites devoted to that.
    What about the How, Where and Why?
    Great article, I'll be sharing!

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Opinion Editorials

Ban cryptocurrency posts on Medium? How far is too far?

(EDITORIAL) With Facebook nixing all cryptocurrency ads, others ponder where else the hoaxes should be policed. But at some point, this all becomes censorship…

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cryptocurrency

I’ll be frank. I don’t understand the cryptocurrency industry, but I do understand content.

Ed Dunn believes that Medium should ban stories about cryptocurrency and initial coin offerings.

Facebook has just banned all ads about these things, whether the advertiser is a legal business or not. Some are calling this censorship, but I think it deserves a bigger discussion. Advertising is a much different animal than providing content on Medium.

What is Medium?

Medium is a private company that offers social journalism (read: it’s a blog platform). Amateurs and professionals are allowed to post on the platform, provided the content is within the terms and conditions.

Here are two pieces of the terms that I find relevant to this discussion:

(1) You’re responsible for the content you post. This means you assume all risks related to it, including someone else’s reliance on its accuracy, or claims relating to intellectual property or other legal rights.

(2) We can remove any content you post for any reason.

Medium makes it quite clear that they can and will censor your posts.

Generally, when I think of censorship, it relates to the government banning speech or public communication under the First Amendment. When the government attempts to suppress speech or communication, it is clearly against the law. This distinction is important in any discussion about censorship.

Medium is a private company, (as is Facebook, Twitter, etc.). Medium clearly has the right to remove any content, because that’s what the writer signed up for when they posted a piece. The question isn’t whether they can remove articles on cryptocurrency, but whether they should.

I firmly believe that platforms like Medium should have guidelines in place to prevent unethical hucksters from profiting. But on the other hand, how would that be practical? Who determines what is hype and what is mis-information? How does an algorithm account for an honest opinion versus someone who is using click bait to draw traffic?

If Medium bans all discussion on cryptocurrency, it effectively shuts down genuine writers who are working to understand and explain the market. The conversation shouldn’t be shut down, but there could be some kind of action taken to help the general public know what is legitimate and what isn’t (like a flagging mechanism other platforms already utilize).

This debate isn’t about a private company and how it deals with free speech. The conversation needs to start with how people can find authentic information in a world where anyone can say anything and have it shared in just a few seconds. It’s the loudest voices that get heard in platforms like Medium, Facebook, and Twitter, not the most reliable. In a Utopian world, that is how we would collectively enact change.

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Opinion Editorials

Sexist Doritos for ladies won’t hit shelves, PepsiCo’s response is baffling

(EDITORIAL) Doritos hinted at lady-friendly chips, the internet lost their minds, and we want to talk about the recent history for context (and their odd response to the whole thing).

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doritos ladies

If you’re not convinced that we live in a sexist society, take a look at some of the products that are totally unnecessarily marketed towards women and girls. Although still reinforcing an arbitrary gender binary, companies can be somewhat forgiven for aiming their marketing of sex-specific products, like tampons, towards women. (Not that tampon ads are unproblematic, and not that women are the only people managing menstrual blood — but that’s another article.)

It’s when they start pumping out pink versions of products that have absolutely nothing to do with what’s between your legs that our society’s totally whack notions of femininity are revealed. Take for example, hand tools. Even if you’re banking on the notion that women are, generally speaking, smaller than men, the usefulness of a teeny-tiny, pink-handled hammer for whacking anything larger than a thumbtack is questionable. And don’t get me started on Bic’s Pens for Her. As a literate, college-educated woman, I’ve always had such a hard time using pens to write, until now! – said no one, ever.

Here’s the latest: some genius bros at PepsiCo are getting ready to launch a “lady-friendly” chip. According to their “research,” a quieter, less messy chip is more appropriate for the fairer sex. Global chief executive Indra Nooyi told Freakonomics Radio, “Although women would love to crunch loudly, lick their fingers and pour crumbs from the bag into their mouths afterwards, they prefer not to do this in public.”

Lady-Doritos will be less crunchy (‘cause everyone wants a soggier chip, am I right?) and will come in a smaller, handbag-sized package. No word yet whether or not women will get a discount for the reduced volume, or whether we’ll still pay the same price as our male counterparts with their giant man-bags of extra crunchy chips.

In the midst of a massive, cross-industry callout of sexual misconduct towards women, women fighting for equal pay, a conservative political backlash against reproductive rights, these bogusly gendered not-so-crunchy snacks are hardly the most misogynistic thing happening in America right now.

Nonetheless, it’s important to point out that products like this are a result of, and contribute towards perpetuating, the same gender stereotypes that underlie these more serious problems.

When we make diminutive tools for women we are telling them: you are smaller, your work is smaller, and you can’t or don’t need to do the same kinds of work as men.

When we make “pens for her” we are telling women: you are not competent like a man, you need a special tool to do the most basic of tasks. And when we make foods for women that are “skinny,” “guilt-free,” or less-crunchy we are telling women: you should be ashamed to eat, because the thinness of your body and the daintiness of your manners is what’s important about you.

Nooyi’s comments are especially problematic, juxtaposing how women would like to behave with what kind of behavior is appropriate in public.

The idea that certain female behaviors are not appropriate in the public sphere has a long history of justifying sexist ideas and even laws. Women have had a long, hard fight to be able to participate equally in the public sphere, whether it be working, getting an education, or voting. Apparently women have to defy their designated role just to enjoy a crunchy snack outside of their own home. (By the way, in true feminist fashion, Texas National Organization for Women is hosting a women’s public chip picnic at the state Capitol later this month.)

After the internet lost their minds over this, PepsiCo told ABC News, “The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women — they’re called Doritos, and they’re enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we’re always looking for new ways to engage and delight our consumers.”

They say these chips will never hit shelves, they were just pondering product lines – their scrambling to rewrite history is confusing at best.

It’s enough to make a girl want to eat her feelings.

I could really go for a crunchy snack right about now. And I fully intend to lick all of the crumbs off of my fingertips – if I can find a brand that isn’t owned by PepsiCo.

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Opinion Editorials

Still no growth in the volume of VC-backed female entrepreneurs

(EDITORIAL) Although there is much ado about improving diversity in tech, the funding world may be all hat, no cattle, especially when it comes to female entrepreneurs.

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female entrepreneurs

When we look back at 2017, we may very well end up describing it as a watershed year for women in the workplace. Despite years of progress, women still have to put up with pay gaps, misogynist cultures, and sexually coercive environments to make a living. Even female entrepreneurs that are in charge.

But over the past year, more women than ever before are calling out these unfair practices. The #MeToo phenomenon has put a bright spotlight on the pervasive problem of sexual misconduct in the workplace, and Silicon Valley is finally being forced to reckon with its woman-hating frat bro culture.

Despite generous media attention to these efforts towards gender equality, it remains to be seen whether or not these conversations will create real change.

Zooming in our lens to startups and entrepreneurship, a stubborn plateau of investment in women-founded businesses indicates that all of the hullabaloo about sexism is nothing more than hand-wringing, leading, so far, to little real change.

TechCrunch has been tracking over 50,000 global companies to assess how women are doing when it comes to investment in startups. Of the 54,702 companies who received initial funding between 2009 and 2017 only 16 percent had at least one female founder.

Although this number nearly doubled between 2009, at 9 percent, and 2012, at 17 percent, this percentage has stabilized in the past five years, hovering between 16 and 17 percent.

Companies founded exclusively by men continue to raise about 85 percent of seed money, with mixed-gender teams taking around 11 to 13 percent, and companies founded exclusively by a woman or women receiving only 4 to 6 percent of seed funds. Women-owned companies have also received only 3 percent of total venture investment dollars since 2012. In the early-stage venture phase, women-founded companies who have received venture investments only receive $77 for every $100 that male-owned companies receive, echoing the gender pay gap across industries.

It’s time for the tech industry to put its money where its mouth is. All of this lip service to creating a more woman-friendly work environment is meaningless until women in leadership are supported with the same dollars as male founders and CEOs.

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