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Opinion Editorials

Facebook invisibility is the French kiss of death

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Don’t die. Read this instead.

Who is NOT on Facebook? Facebook may have over one billion users by the end of 2012. Your parents. Your kids. Past and current clients. The 1% and the 99%. Friends, faux-friends and competitors. And everyone else. Facebook accounts are as common as email accounts these days.

Using Facebook with excellence provides sincere real estate agents an opportunity to beam an omnipresent glow and hum of helpful sharing, serving and solving with more people. A positive Facebook presence is appreciated and beneficial to all. If we’re not Facebook connected with everyone we know in-real-life, ALL of the good people we know are missing out. If fact, if we don’t make efforts to create positive connections on Facebook, we’re actually doing the people we know in-real-life a disservice by excluding them.

Exclusion hurts us as well. A positive presence on Facebook earns trust and leads to indelible Top Of Mind Awareness in the minds and memories of our important real life connections, which means our positive presence on Facebook will lead to our becoming chosen, referred and rewarded more often. Yay!

But the opposite is true too.  Disconnectedness and invisibility doom us. Sometimes we don’t see the obvious.

Do you have a blind spot?

In chatting with my teammates about Facebook, we discovered that many of us had dozens of relationships with people in our real lives, but in their Facebook lives we were absentinvisible, and disconnected.

For a real estate agent, disconnection and invisibility is the French kiss Of death. We didn’t want to die, so we figured out how to quickly-and-simply find out who we knew in-real-life that had a Facebook account, but we weren’t connected with them – yet.  I share how to point-and-click do it in the video below.

Warning: behaving like a needy, dim-witted lame-o on Facebook is also the French kiss Of death. Don’t be lame and needy or people will run disconnect from you.

We aren’t chosen if we are invisible.

We can’t share, serve, solve, impress, loyalize or become chosen if we’re disconnected and invisible.

Assuming we’re on our most attractive best Facebook behavior, our sincere efforts are worthless to the people we know in-real-life if we’re invisible to them, and they are invisible to us. Let’s make sure that ALL the important people we know are befriended on Facebook. Thankfully, Facebook has a couple of hidden tools to help us quickly and simply find and befriend the people we know in-real-life.

Connect your offline world to Facebook

How to quickly and easily Facebook befriend ALL of the people we know in-real-life with the following video featuring step by step directions (and please forgive the ums):

Do Good. Be Brilliant.

That’s it. Now that you’ve included everyone you know, the glow and hum of your helpful sharing, serving and will we be amplified in-real-life and online.  Which means you’re on your way to positive omnipresence and Top Of Mind Awareness.  Which means you’ll become trusted, preferred, referred and rewarded more often. Yay!

Cheers and thanks for reading.

Ken Brand – Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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13 Comments

13 Comments

  1. Greg Cook

    January 30, 2012 at 10:44 am

    Gary, you had me at hello

    The unmet need of others, should be our goal.
    If that's the case, I wonder why 90% of the marketing
    in our business is about the what to buy? There are only a gillion
    websites devoted to that.
    What about the How, Where and Why?
    Great article, I'll be sharing!

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Opinion Editorials

If Reddit goes IPO, will it have to shed its soul?

(EDITORIAL) Reddit is known as a firebrand, a bastion of free speech, but if they go public, will they be able to remain as they are now?

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reddit

Reddit, the eighth-most popular website on the Internet, is reportedly considering an IPO. As a site valued at over 1.8 billion dollars, this is great news for the company itself – but how much of Reddit will remain if the IPO goes through?

Reddit’s history is steeped in controversy, from minor incidents such as invasion of privacy and a few creepily quirky community members to allegations of child pornography and egregious hate speech. While Reddit’s policy has allowed it to tighten posting restrictions regarding the latter two, the fact remains that Reddit – for all its usefulness – is viewed by many as a ticking time bomb.

An IPO would certainly lend back to Reddit a degree of credibility not seen since its inception, but the problem is that Reddit itself (the haven of free speech and original content that made it so popular in the first place) might not survive the offering. Given the platform’s controversial past, many believe it likely that stakeholders would move to tighten further the restrictions on the platform, ultimately ending a significant era in Reddit’s history.

Admittedly, Reddit has come a long way since its early days of supporting user-created content regardless of persuasion: this past year saw entire subreddits shut down for violating the terms of use regarding hate speech, and the platform certainly has cracked down on illegal and abusive content. Unfortunately, the history might be too much to shake off going forward, which is why we think that Reddit’s branding won’t be a part of the final IPO.

The platform’s developers’ dedication to free speech and truth-seeking is what makes Reddit so fantastic, and that’s not liable to change – it’s the most marketable aspect of the site, after all – but perhaps the rationale behind going public lies in a sense of duty rather than routine. 2017 has seen some of the most reprehensible instances of false reporting and deliberate misguidance in recent history; maybe Reddit’s team feels that they can provide a stable news platform at the cost of some personality.

At any rate, the IPO itself isn’t set in stone, and is unlikely to take place for quite some time. As the situation develops, it will be interesting to see if Reddit embraces its past, or sheds it altogether.

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Opinion Editorials

‘Follow your passion and the money will follow’ is bulls**t advice

(EDITORIAL) Following your passion can create success, though it may not be financial. So should you really just “do what you love” and hope for the best?

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follow your passion

If you asked anyone who knows me, they would tell you that I’m a strong advocate for people following their passion. However, when I encourage people to pursue their dreams, this comes with a big asterisk.

I recently heard someone use a phrase along the lines of, “if you do what you love, the money will follow.” Um… no.

While it’s great that you’ve found something you’re passionate about, that’s only a trillionth of the battle. You need to be willing to work your ass off and be willing to sacrifice everything in order to make that enthusiasm into a success.

Most people that have started their own business will tell you that it took a while into the process to begin paying themselves. Again, if it truly is your passion, this is all worth it in the end. But if you like food and shelter, it might not be.

Say, for example, your passion is acting and your goal in life is to become a famous movie star. Now, you can’t pull a Tobias Funke and simply say, “I’m an actor” and then expect everything to miraculously fall into place.

Like any other passion, you need to invest in yourself. You’ll need to get headshots, take acting classes, and find a flexible day job that allows you to go on auditions. Cutting corners on any of this in order to expedite the process or save a few bucks will end up hurting you in the long run.

For the sake of this article, let’s define “passion” as loving something so much you couldn’t imagine doing anything else… you would even do it for free. And, as there is no correlation between having passion for something and money, you just might.

While doing what you love is admirable, be aware that it may take an incredibly long time to see results in the form of numbers. Because of this, it’s wise to always have a back up plan to support yourself financially and pursue passion with a strong business plan in tact.

It is never wrong to want to follow your passion. I personally think that everyone should give it at least something of a shot during the course of their career so that you never ask “what if?” But following passion because you read a cliche statement can lead to major financial and emotional losses, so put on your business hat before blindly chasing dreams.

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Opinion Editorials

Tech CEO tweet ruins years of a young designer’s hard work

(EDITORIAL) With a tweet here and there, thoughtless questions have potentially bullied a young Asian woman in tech out of her career.

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naomi wu tweet

It’s hard enough for women, particularly women of color, to make it in the world of tech, without rude jerks questioning if you literally exist.

Sadly, that’s what happened to Naomi Wu, also known as “SexyCyborg,” a 23-year old cyberpunk superstar from Shenzhen, China who has amassed a huge following for her 3D printing experiments and other techie pursuits. Wu has 140,000 followers and millions of views for her YouTube channel, where she shows off her experiments and provides educational tutorials.

Unfortunately, some rude dudes from America can’t seem to imagine that a young Asian woman is capable of the feats that Wu has accomplished.

Dale Dougherty, CEO of the DIY magazine Maker (and an official schmuck), has cyberbullied Wu so badly that it is said to have damaged her career. He tweeted, “I am questioning who she really is. Naomi is a persona, not a real person. She is several or many people.”

This despite the fact that Wu says that she has actually spoken to Dougherty, and that he knows she is real. “For Westerners who don’t understand the important of reputation in China it seems like a very minor thing,” says Wu, “it is everything here and there’s no repairing this.”

Wu has even lost a sponsorship deal from a 3D printer company over the accusations that she isn’t who she says she is.

Dougherty eventually apologized, but Wu says that “the damage had been done” at that point, and that Dougherty knew the accusations would be “devastating” to her “reputation and professional prospects.”

Wu says that the attack is motivated by white male entitlement to tech spaces.

She says that she can’t imagine Dougherty attacking “a white lady from San Francisco.” Wu has been an advocate for diversity in tech and maker spaces. “I kept pushing for more inclusion – not just me, other underrepresented people,” she says. “They didn’t like being pushed. This is payback.”

We stand behind Wu as she continues to push the edge in tech spaces, and say shame on you to bullies who won’t make space for women and racial minorities. Sorry you’re not as cool as SexyCyborg, but that’s on you and you need to get over it.

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