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Gardening is like Social Media


Okay, I know you’re asking, where is she going with this?

In lots of my classes, which seem to be focusing on social media, many of the real estate professionals in the room seemed just plain overwhelmed.

They can barely handle what they need to do everyday and now they are hearing that their prospecting has gone on line and they need to reach out throught facebook, twitter, Linkedin, creating video, taking better photos, writing a blog. Why are they overwhelmed?  Alot of it has to do with a LACK of knowledge base on technology overall. So any new task is daunting to say the least.

So back to gardening. I recently moved into a brand new home after being in the same place for over 20 years. With Spring finally sprung here in New England we have begun tackling the landscaping, and I want a vegetable garden.

Where to start? For me it is overwhelming. What kind, how do I prepare the soil, how big, when do I start, just plain TOO MUCH.

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So what I did was invite a friend/landscaper over for dinner. Fed them well and asked for her professional opinion. (I warned her in advance).  I printed out a pic of my house and she pulled out a piece of tissue paper and laid out a “green” landscaping plan. For the vegetable garden, I called a farmer / friend that I know and explained my situation. I have limited time, limited skills and a husband who is out of state for over a month. He suggested a Lasagna Garden. This is a no dig, no-til garden. You put layers of newspaper, leaves over the grass and then add soil and plant. Voila!

So instead of feeling overwhelmed, exasperated, or frustrated,  I searched out people in the know. Asked them questions and got started.

So, for those real estate professionals who are feeling overwhelmed with social media, go to the people in the know! Attend a REBARCAMP. These unconferences are all over the country – one day events where you can chat and listen to those real estate people who are  successfully implementing social networking. Search for experts in your area and call them and invite them for dinner.

This is one time that you can’t hire someone, pay $29.99 a month to get this social media stuff done for you. You need to invest the time and energy, and maybe like me you will get good advice, and some inspiration to get started!

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Written By

Amy is a national technology speaker who can inspire, train and help people implement technology strategies into their business. To find out about her training, coaching or webinars visit her website at



  1. Sara Bonert

    May 3, 2009 at 8:08 pm

    If anyone can tell me how to get rid of garden slugs, I’ll happily have them over for dinner!
    The thing about people who are good at social media is that they get the concept of being social – so I am sure they would love if someone would ask them for help! Great post (and headline- got me to click!)

  2. teresa boardman

    May 4, 2009 at 7:29 am

    Well done Amy. I would like to add a reason why some of the folks I have talked with are over whelmed. Most want to do all the things they are currently doing and add online networking. I have found over the years that it can and has replaced some of my traditional marketing programs. It is easier and less expensive than some of the mailings I used to do and I meet more people than I could ever meet at an open house. I am not advocating giving up traditional prospecting methods but it can be done if the online activities are working.

  3. Missy Caulk

    May 4, 2009 at 7:27 pm

    I love ReBar Camps and Bar Camps. The honesty and interaction is awesome. You can only do so much, so when you speak, I speak, whoever speaks it can get over whelming.

    I learned it here a little, there a little they can too, if they take it one step at a time.

    I hear the same thing, “Missy, this is too much, how do you sell Real Estate?”

    Like Teresa said, this is my job…more contacts than from my traditional marketing.

  4. Louise Scoggins

    May 6, 2009 at 10:17 am

    Hi, Amy!

    I liked your post — very well written and easy for people to relate to. You’re right, SM can be overwhelming when you are first getting started. But if you break it down, point by point, and seek the advice of someone who knows better than you, then you will be blogging and posting and twittering before you know it 🙂

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