First, Often, Best
“Never believe any statistics you haven’t falsified yourself.” I don’t know who said it first but I like to say it often. Kris Berg said it best. Where you get the info, how you calculate and interpret it are all a part of determining how to twist it up like a wet dishrag.
Give Me A Bud
The list of sites offering to rank agents is growing. Unlike NAR who promotes us all like we’re a six pack – only there’s a million of us – these sites are differentiating agents using state of the art technology, showing that there are variations in quality, experience and substance. Oh, wait. No, they’re not.
Yahoo news highlights four sites offering varying ways of calculating who’s top notch. Four sites – four different ways to come up with the same results, right? Uh, no.
AgentRank, one of the sites mentioned in the article, has four agents listed for San Mateo. Four? The guy in the top spot hasn’t sold a house in two years. Next.
Homegain has too many barriers to get to the info I want. Next.
IncredibleAgents list their criteria for scoring right there – easy to figure out. Okay so 5 stars on 11 reviews but I don’t have a welcome message, video or a list of the homes I’ve sold so I don’t get an A+. Huh? Next.
ZipRealty rates its own agents. What’s that again? Yes, they use an outside vendor, but c’mon you think they’re going to say their own agents suck? I don’t think so.
The Fly In My Beer
Not. “One sign ZipRealty’s approach may be on the right track — Lashinsky says: “Agents are nervous.” Huh? What agents? Their agents? Who, me? Big woolly mammoths make me nervous. Zip might have good agents – according to them? Who gives a rip. Everybody’s got good agents.
I’m a good agent. Aren’t you a good agent? There. Scoring done. We win.