We are often reminded that hindsight is 20/20 – a proverb that means “it is easy to understand something after it has already happened”, and how ironic that is since we are in the year 2020 and not sure we can fully comprehend all we are learning and what hindsight this will bring.
Reflecting back to six months ago, there were many of us that didn’t have much of a clue about what the rest of 2020 would look like and how we would have to adjust to a more virtual world. We’ve updated our ways of working, connecting with colleagues, socializing with friends, networking with those in our industry, or looking for a new job.
Microsoft suggested that we have seen two years’ worth of digital transformation in about five months. For example: MS Teams, Zoom, and Google Meet have become the new way to host networking sessions, work meetings, and “chats” with colleagues; Tele-med appointments became the norm for routine or non-911 emergency doctor appointments; curbside pickup at grocery stores and food to-go orders via online ordering became the new normal (they existed before but saw tremendous growth in number of users).
We also had to learn how to create engaging and interactive ways to connect solely through a screen. We are already Zoom fatigued and wondering how online meetings have zapped our energy so differently than in person. It turns out, looking at ourselves and trying to talk to a group is a lot for our brains to process.
The Atlantic shares a great article about why the Zoom social life might feel so draining, saying that “Attempting to translate your old social habits to Zoom or FaceTime is like going vegetarian and proceeding to glumly eat a diet of just tofurkey”. No offense to vegetarians, of course.
You could argue though, that we’ve all been interacting via screens for years with the dominance of social media channels – whether it was posting our thoughts in 140 characters on Twitter, or sharing photos and videos of our artisanal sandwiches/cute kid/pet pictures on Facebook. But this seems different. Times are different and we will not be going back soon.
In this interim, many people are trying to make the best of the situation and are figuring out ways to connect. We will always need human connection (and without the germs, even better).
What about our single friends? If they don’t have anyone in the house to already drive them crazy, then where can they go to meet new people and/or possibly love interests?
While many experts are trying to predict the outcomes of this global shift, it may be hard to know what will change permanently. We know many industries are experiencing major disruptions – online dating apps being one of them.
According to Digital Trends, Tinder still ranks as one of the top dating apps. However, now that people are sheltering in place and/or social distancing, there’s a new app taking over as a way to “meet” someone a little faster, while also allowing you to stay behind the screen, sans mask.
“Slide is a video dating app that changes your first-date frustrations into real connections and instant chemistry. Explore video profiles, go on first dates via Video Calls at your fingertips, and find that chemistry before dating IRL.”
So, while Tinder, Bumble, and Hinge play quarantine catch-up, Slide is stealing their market share.
How? With video.
Slide recognized the massive success of short-form video platforms like TikTok, and have translated it to dating. They focus on features like:
- “Vibe Check”, which gives you the option to video chat immediately after matching with someone to see if there’s chemistry. This will save you from long or misinterpreted text conversations and money you may have spent on that first date.
- A video-first approach that lets you see the real people behind the profiles so you can pass if they aren’t really who they say they are.
- AI-assisted creation of “future bae” profiles that help suggest your best matches and spare you extra swipes. If Netflix can find similar suggestions…
As of August 2020, the Department of Labor and Statistics estimates about 13.6 million people are currently unemployed and searching for a new j-o-b. Is it possible that some of these newer ways of connecting online could be included in how we network for a new job/career opportunity?
For example, instead of sending a connection or networking request on LinkedIn, what if we could send a quick video about our story, or what we’d love to learn from that person, or how we’d like to connect?
Would that create a faster, better, possibly more genuine connection?
This would seem worth exploring as many job connections are created by in-person networking or reaching real people vs. solely online applications, behind a screen. Some other formats that have seen increased use are Marco Polo for video chats (you don’t have to both be available at the same time) and FaceTime group calls.
It might be worth exploring how short-form video platforms could assist job seekers in networking, outreach, and connecting with others. These are just some ideas as we continue to watch this digital transformation unfold.
teresa boardman
November 24, 2008 at 8:33 pm
my favorite was home thinking where people could anonymously rate agents. They got our names off the department of commerce web site and it took me several emails to opt off the site. They had me listed in the wrong area and I didn’t really want the anonymous ratings. They kept telling me what a big mistake I was making. LOL On most of the sites agents pay for a top rank and I have found some for my area who have never sold a home here.
By the way I think you need to ask Ines for permission before using the word “Mojito”.
Louis Cammarosano
November 24, 2008 at 9:32 pm
Rating agents is indeed difficult for a variety of reasons.
What criteria to use?
The homegain methodology,while not perfect has resulted in the selection of thousands of agents resulting in over 15,000 closed transactions in the past three years.
The vast majority of the consumers being satisfied with their selection according to our surveys.
Here is a nice blog post by Kristal Kraft called “Agent Evaluation – Dreaded Mistake or Welcome Opportunity”
Vicki Moore
November 24, 2008 at 11:50 pm
T – That’s classic – pay for top ranking on an agent ranking site. Wow. How ingenuous is that. Not sure why I’m surprised but I am.
Ines is the reason I even tried a Mojito. Good thing I don’t have alcoholic tendencies. I could be in real trouble.
Ines Hegedus-Garcia
November 25, 2008 at 12:28 am
LOL!! Have I told you lately that I love you Vicki….you have me in tears when you write these posts. RIGHT ON!
Vicki Moore
November 25, 2008 at 1:30 pm
Louis – I’m happy to hear that HomeGain has worked for many. It’s is a pay-lead service right?
Ines – No matter how many times you tell me it’ll never be enough. It just sounds too good.
Louis Cammarosano
November 25, 2008 at 1:50 pm
Viki
I forgot to mention that HomeGain’s agent evaluator program is not a pay per lead product, but rather a subscription one where the agent pays $29 a month to receive leads in 8 zip codes. If they close a deal they pay a referral fee ranging from 22-27% of the commission earned.
You can get more information on Agent Evaluator and our other products on the homegain homepage -click on “agents join here” at the top of the page
Benn Rosales
November 25, 2008 at 2:21 pm
Louis, thanks for the info, we’ve got it, and people know how to find you.
Best,
Lani Rosales
November 25, 2008 at 3:47 pm
Vicki, thanks for bringing this to light. I’m not an agent, but my opinion has always been that there is no feasible way for 1.2 million independent businesses (aka Realtors) to be effectively or consistently evaluated, especially if the evaluation is self-submitted, self-policed or paid for. In my experience, most consumers base their selection of an agent on word of mouth from people they *know* rather than anonymous internet users.
Here’s an evaluation- do you get referrals? Yes or no? If you selected yes, you win 100 points and a warm cookie. If you selected no, you fail and you probably won’t be renewing your license anyhow.
Lastly, how dare Lashinksy say that agents are scared, wth? If he were at a brokerage I was theoretically licensed at, he’d get a short letter that starts out with “Hey Lashinsky” and would end with “
Sincerely,Eff You Very Much, Lani”…Vicki Moore
November 25, 2008 at 4:43 pm
Lani – Pay per lead, pay per month – whatever. It’s another way for companies to make money from agents. Obviously some of us are paying otherwise they’d be out of business.
I still don’t understand the agents are scared remark. It was a stupid off-the-cuff comment – means nothing to me.