Network elsewhere, folks
In this age of fast-paced technology and social media overload, it seems odd that one social media platform is resisting certain networking elements. Instagram is now blocking the use of “add me” links to messaging platforms including Snapchat and Telegram on users’ profile pages.
TechCrunch’s Natasha Lomas was first to report this behavior and Instagram responding, stating, “[they’d] removed the ability to include ‘add me’ links on Instagram profile pages. This was a rare use-case, and not the way [the] platform was intended to be used. Other types of links are still allowed.”
What are “add me” links and why do they matter?
“Add me” links are links to your profiles or information on other sites. They give your followers a quick way to add you on other social networking sites without having to search for your username. The odd thing isn’t the restriction on the links, but rather the restriction is only being placed on links for certain platforms.
Telegram founder Pavel Durov, stated, deep-linking to other social media networks like LinkedIn, Twitter, YouTube, Facebook, VK, and Periscope are still functional.
Allow me to play devil’s advocate for a moment: while blocking only two platforms seems a bit odd, it really is in Instagram’s best interest to remove this information. By blocking this information, users will have to leave Instagram and actually seek out the information on their own, removing the instant gratification that is direct linking. By doing this, some users may be more likely to stay on Instagram instead of leaving to check out other sites. You wouldn’t expect Pepsi to allow links to Coca-Cola on their site and I think the same holds true for Instagram. Especially when you consider Snapchat and Telegram serve similar functions as Instagram.
Here’s the caveat, though
While it is utterly and completely frustrating when your favorite social media platform no longer allows you to do the things you’ve become accustomed to doing, it is certainly in their purview to do so. What do you think of Instagram’s decision? Will it change how you use the service?