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Opinion Editorials

Jay-Z blames failed business model on racism, freestyle raps his sour grapes

Jay-Z takes the stage, blaming racism for Tidal’s failed model – is this really the example we want to set for future entrepreneurs? Sales fall, blame racism?

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Jay-Z’s Tidal brand is failing

In March, Jay-Z-backed music streaming service Tidal launched on stage with music’s biggest names touting the revolution, and by this month, the buzz has already died down, many calling the service a failure. The irony is that as I write this, Jay-Z’s music is streaming in our offices, but not through Tidal.

People continue to ask why they would pay more for the streaming music service than competitors just for some exclusive content (which is the standard for streaming music, just ask artists featured every day on Spotify) and the chance to give artists more money.

Freestyling his sour grapes

As the buzz has died down, Jay-Z is steaming mad, and like any company owner, he’s taking to the stage to get his users pumped back up. But it might backfire, because he freestyle rapped his sour grapes and blamed his failed business on racism instead of re-asserting the merits of his young brand:

As an “independent,” he used to blast other rappers, but he’s a mogul now, so he’s attacking Pandora, Spotify, YouTube, and Apple (directly criticizing the late Steve Jobs’ wealth) during an exclusive concert for Tidal subscribers. Some call it a defense of his brand, we call it abuse of the race card and sour grapes.

“So I’m the bad guy now”

Jay Z addressed his subscribers Saturday, saying in a freestyle rap, “So I’m the bad guy now I hear, because I don’t go with the flow,” adding, “I feel like YouTube is the biggest culprit. Them n–gas pay you a tenth of what you supposed to get. You know n–gas die for equal pay, right? You know when I work I ain’t your slave, right?”

Tidal was designed to put music back in the hands of struggling artists, but was introduced by Kanye, Beyonce, Rhianna, Madonna, Nicki Minaj, Deadmau5, Alicia Keys, and others who aren’t exactly in the “struggling” category. When we think of Tidal, the idea should be the thought of streaming music, not of Jay-Z – starpower is not enough (I mean, do you know what color skin Pandora or Spotify’s founder has, and did you chose to pay for it based on that? No? We didn’t think so).

That was strike one for Tidal. Strike two is the model (pay more, get the same as competitors). Could callously asserting that Tidal’s failure is the equivalent of the deaths of Freddie Gray, Mike Brown, and Trayvon Martin be strike three?

Sure, Jay-Z is pissed – ponying up $56M for a brand, firing a bunch of staff (including the CEO), and bringing star power to the launch hasn’t worked. Rumors are flying that Apple is poaching talent from Tidal for their own streaming music service, and Madonna who was on board at launch is using Meerkat to debut videos, not Tidal. Mumford & Sons have called them a plutocracy, and Lily Allen has said publicly that the business model will push people to the pirating sites and bypass legal streaming altogether (which is exactly what Steve Jobs worked so hard to stop). Kanye has deleted all mentions of Tidal from his Twitter stream. Talk about jumping ship.

If your brand is failing, what do you plan on doing? Throw a tantrum, or pick yourself up by the bootstraps? Is this really the example we want to set for young black entrepreneurs like 13 year old Moziah Bridges whose product is already in Neiman Marcus stores? When sales are down, blame racism?

Dr. Watkins analyzes Jay-Z’s reaction

Dr. Boyce Watkins from Your Black World offers his insight below, and we find it to be one of the more insightful reactions to Jay-Z’s performance:

In conclusion

The truth is that literally nothing Jay-Z can say will make us hate his music – even this misguided freestyle rap debacle.

His reaction to this failure, however, makes us want to run as far away from Tidal as possible and hope that our children aren’t listening to his rant, because his abuse of the race card is the equivalent of falsely accusing someone of rape, as it diminishes real instances of racism. We want this and the next generation of entrepreneurs to learn from their failures and rise above them, not believe that they’re entitled to success because they came up with an idea.

In closing, let us remember the words of Colin Powell: “Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.”

#TidalFailure

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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2 Comments

2 Comments

  1. Bob LeDrew

    May 20, 2015 at 4:15 pm

    I find the idea that he puts the looming failure of his crappy plan on the same plane as Freddie Gray and Trayvon Martin utterly offensive. He can write off his losses and walk away. They were written off and walked away from.

  2. Gabe Sanders

    June 20, 2015 at 2:57 pm

    I find it surprising that he's using the racism card for this. Ill advised as there's plenty of real racism around.

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Opinion Editorials

Starting a new remote job? Here’s how to impress your team

(EDITORIAL) New world. New normal. New remote job? Here are three steps to help you navigate your new job and make a lasting first impression.

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new home office

My past gig selling ergonomic furniture seems so much more meaningful these days. That’s a real aluminum foil lining on a horrible, deadly, terrifying situation, but I’ll take it.

For those of us who can keep up the grind for that daily bread (sourdough apparently) from home, we’re in da house like it’s a late 90s video. Or a much much much lamer early 2000s video aping late 90s videos.

It’s been weird. Intellectually, I know taking breaks to roast Brussels sprouts, hang my delicates, or weep uncontrollably into the living room carpet is NOT what I’m being paid for but…I’m doing it. And I can because I know my coworkers, superiors included, are doing the exact same.

We’ve already built up the kind of rapport that says ‘So long as XYZ gets done, organizing your spice rack between calls is fine, because we are all going NUCKING FUTS, and whatever keeps us from starting fires without driving up company costs is all gravy. Also here’s a picture of my dog’.

Maddie

BUT, for those of us cranking the money mill in a whole NEW work situation… it’s gonna be… well. Not necessarily like that.

If my first off-color joke to my manager was over G-Chat instead of face-to-face, I can’t even IMAGINE what horror shows would go through my head if she say… went to go check her mail right as I hit send and just kinda left whatever it was I said about bras hanging there.

So what can you do to improve your new-person status when you can’t meet your team and cozy up face-to-face?

Make introductions

Imagine you’re taking a pre-covid19 bus. Some stranger taps you on the shoulder and says, “Hey, you wanna approve this invoice right quick?”

Not the worst thing you could hear on public transport by a long shot, but it’s still a little presumptuous, no?

That’s why you need to introduce yourself.

Not just in the general group chats or Zoom meetings. No one’s going to remember those (and there’s a 75% chance you don’t have your video on anyway).

Introduce yourself every time you ask someone new for something. Like this: “Hi colleague! I’m April, the new girl in 2nd shift goth ops, how are you? I had a quick question about our joy division, do you have a moment?”

I get that I’m an 87 year old biddy when it comes to matters of courtesy, but when you can’t actually see someone or offer to grab something from the communal fridge for someone, this stuff goes a LONG way. Bonus, you might get some extra positivity back! And we ALL need that.

Scroll back

Put that mouse wheel in reverse, what we’re gon’ do right here is go back. The cool thing about work chat-ware is that most versions will have a history you can scroll through! Your mission now is to creep through public, multi-person channels and see how your new peeps cheep.

You’ll get a great sense of who’s who, the general vibe, and even see frequent pain points and questions that come up before you have to ask about them (which you WILL).

Is this the kind of workplace where you can leave an ‘It’s Twerkin Tuesday!’ GIF, and get a whole bootylicious thread going to lift everyone’s spirits? Or do you work with more of an “Here’s an interesting article about twerking for spine health” kind of crowd?

This is how you find out.

Keep your own records.

Art Markman over at the Harvard Business Review mentioned a super fun and also true fact: “ Your memory for what happens each day is strongest around things that are compatible with your general script about how work is supposed to go. That means that you are least likely to remember the novel aspects of your new workplace” .

Ergo, it makes sense to keep a diary of everything that happens at work so you can get help with what you need most… because those ‘novel aspects’ are EVERYTHING, experience or no.

I personally suck at making my hands write as quickly as I think, so I suggest a diary in the form of Google docs, or even a private Tumblr/Twitter, etc, where you can hashtag what you need to look back at, and search your logs at your leisure later.

Make sense?

It’s not always easy to navigate a new position, even if you’re the naturally charming, adaptable type. Adapting to several major things at once is a lot for anyone! But hey, you’re doing the right thing by reading this as it is. Gold star!

Congrats on the new gig. Keep your head up, or whatever direction medical doctors recommend – you got the job. You’ve got this!

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Opinion Editorials

5 ways to grow your business without shaming the competition

(OPINION / EDITORIAL) We all need support as business owners. Let’s talk ideas for revenue growth as an entrepreneur that do not include shaming your competition.

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Entrepreneur women all talking around a meeting table.

The year 2020 has forced everyone to re-assess their priorities and given us the most uncertain set of circumstances we have lived through. For businesses and entrepreneurs, they were faced with having to confront new business scenarios quickly.

Perhaps you were forced to add virtual components or find new revenue streams – immediately. Regardless, this has been tough for everyone.

Every single person is having a hard time with the adjustments and at very different stages from others. We’re currently at the 6-month mark, and each of our timelines are going to look different. Our emotions have greeted us differently too, whether we have felt relief, grief, excitement, fear, hope, determination, or just plain exhaustion.

Now that we are participating in life a bit more virtually than in 2019, this is a good time to re-visit the pros and cons of the influence of technology and online marketing outreach. It’s also a great time to throw old entrepreneur rules out the window and create a better sense of community where you can.

Here’s an alluring article, “Now Is Not the Time for ‘Mom Shaming’”, that offers an example from about a decade ago of how the popularity of mommy bloggers grew by women sharing their parenting “hacks”, tips, or even recipes, and crafting ideas via online posts and blogs. As the blog entries grew, so did other moms comparing themselves and/or feeling inadequate.

Some of the responses were natural and some may have been coming from a place of defensiveness. Moms are not alone in looking for resources, articles, materials, and friends to tell us we’re doing OK. We just need to be told “You are doing fine.”

Luckily, some moms in Connecticut decided to declare an end to “Mom Wars” and created a photo shoot that shared examples of how each mom had a right to their choices in parenting. It seemed to reinforce the message of, “You are doing fine.”

I don’t know about you, but my recent google searches of “Is it ok to have my 3-year old go to bed with the iPad” are pretty much destined to get me in trouble with her pediatrician. I’m hoping that during a global pandemic, “I am doing fine.”

Now, comparing this scenario to the entrepreneur world, often times your business is your baby. You have worn many hats to keep it alive. You have built the concept and ideas, nurtured the products and services with sweat, tears, and maybe some laughs. You have spent countless hours researching, experimenting, and trying processes and marketing tactics that work for you. You have been asked to “pivot” this year like so many others (Sick of that word? Me too).

Here are some ideas for revenue growth as an entrepreneur (or at least, ideas worth considering if you haven’t already):

  1. It’s about the questions you ask yourself. How does your product or service help or serve others (vs. solely asking how do I get more customers?) This may lead to new ideas or income streams.
  2. Consider a collaboration or a partnership – even if they seem like the competition. “If you want to go fast, go alone. If you want to go far, go together.” – African proverb
  3. Stop inadvertently shaming the competition by critiquing what they do. It’s really obvious on your Instagram. Try changing the narrative to how you help others.
  4. Revisit the poem All I Really Need to Know I Learned in Kindergarten and re-visit it often. “And it is still true, no matter how old you are – when you go out into the world, it is best to hold hands and stick together.”
  5. Join a community, celebrate others’ success, and try to share some positivity without being asked to do so. Ideas include: Likes/endorsements, recommendations on LinkedIn for your vendor contacts, positive Google or Yelp reviews for fellow small business owners.

It seems like we really could use more kindness and empathy right now. So what if we look for the help and support of others in our entrepreneurial universe versus comparing and defending our different ways of doing things?

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Opinion Editorials

Popular opinion: Unemployment in a pandemic sucks [EDITORIAL]

(OPINION / EDITORIAL) I got laid off during the pandemic, and I think I can speak for all of us to say that unemployment – especially now – really, really sucks.

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Stressed man thinking over laptop about unemployment.

Despite not being in an office for what feels like an eternity, losing my job stung. Holding onto work during The Worst Timeline was rough, considering Rome was burning all around. My job was the boat of sanity I could sit in while the waves of bullshit crashed all around. Pre-pandemic, I had just separated from my wife, so my emotional health wasn’t in tip-top shape. But then millions of people go and get sick, the economy took a nosedive, and well, the world changed. When everything around you sucks, and people are on the news crying about unemployment and potential homelessness, you’re thankful as hell that you’re not with them – until you are.

I was writing for a startup, one that came with a litany of headaches thanks to fluctuating budgets and constant directional pivots, but it was steady work. When the Coronavirus hit, it was a scenario of “we’re going to get through this,” but as we switched gears again and again, I started to get an unsettling feeling: I’ve seen this story before. When you live in Austin and are in the creative field, you’ve worked with startups. And there are always trappings on when something lingers in the air – hierarchy shuffles, people aren’t as optimistic, and senior folks start quietly bailing out. Those are the obvious moves that make your unemployment-related Spidey sense tingle, but with COVID, everything is remote. There aren’t the office vibes, the shortened conversations that make you, “I know what’s happening here.” Instead, you’re checking Slack or email and surviving like everyone else.

We were happy to be working, to see the direct deposit hit every two weeks and sigh, knowing you were still in the fight, that you might see this thing through.

We saw our entire business change overnight. Leadership rose to meet the challenges of an old model rooted in hospitality, restaurants, and events, which died with a viral disease shotgun blast. Because the infrastructure was there, we managed to help out workers, and grocery stores work together to keep people fed across the nation. It was legitimately a point of pride. Like all things, though, the market settled. We bought time.

In July, I had a full-blown depressive episode. The weight of the divorce, the lack of human interaction, my work having less value, my career stalled felt like a Terminator robot foot on my skull. I couldn’t get out of bed, and everything I wrote were the smatterings of a broken man. And to my ex-bosses’ credit, my breakdown was NOT my best work, I could barely look at a computer, let alone forge thoughts on an entirely new industry with any authority, or even a fake it till you make it scenario.

When the CEO put time on my calendar, I knew it was a wrap. Startup CEOs don’t make house calls; they swing the ax. When you’re the lone creative in a company trying to survive a nearly company-killing event, you’re the head on the block. Creatives are expensive, and we’re expendable. Site copy, content, media placements, all that can kick rocks when developers need to keep the business moving, even if it’s at a glacial pace. When I was given my walking papers, it was an exhale, on one hand, I’d been professionally empty, but at the same time, I needed consistent money. My personal life was a minefield and I’ve got kids.

I got severance. Unemployment took forever to hit. The state of Texas authorized amount makes me cringe. Punishing Americans for losing their jobs during a crisis is appalling. Millions are without safety nets, and it’s totally ok with elected leaders.

There are deferments available. I had to get them on my credit cards, which I jacked up thanks to spending $8,500 on an amicable divorce, along with a new MacBook Pro that was the price of a used Nissan. I got a deferment on my car note, too.

I’ve applied to over 100 jobs, both remote and local. I’ve applied for jobs I’m overqualified for in hopes they’ll hire me as a freelancer. There are lots of rejection letters. I get to round two interviews. References or the round three interviews haven’t happened yet. I get told I’m too experienced or too expensive. Sometimes, recruiters won’t even show up. And then there are the Zoom meetings. Can we all agree we’re over Zoom? Sometimes, you don’t want to comb your hair.

I’ll get promised the much needed “next steps” and then a rejection email, “thanks but no thanks.” Could you at least tell me what the X-Factor for this decision was? Was there a typo? Did you check my Facebook? The ambiguity kills me. Being a broke senior creative person kills me. I interviewed President Obama and have written for Apple, but ask myself: Can I afford that falafel wrap for lunch? Do you think springing for the fries is worth that extra $3? You’ve got soup at home, you know.

I’m not unique. This is the American Experience. We’re stuck in this self-perpetuating hell. We keep looking for jobs. We want to work. There are only so many gigs to fill when there’s constant rollercoaster news on unemployment recovery. And as long as unemployment sucks, there’s going to be a lot of people bracing for impact come Christmas. Hopefully, the brass in Washington can pass a few bills and get us back to work. At least get Americans out of the breadline by pumping up what we’re surviving off of – across the board. Working people shouldn’t have to face getting sick to bring in an income, while casualties of the Corona War should be able to look at their bills and not feel like the assistant on the knife throwers wheel.

I’m about to be a line cook to make extra cash till an intrepid manager hires me. Who doesn’t want a writer working the grill who reads French existentialist essays for enjoyment? I’d rather sit on park benches and day dream, but that ain’t reality. I’ve got bills to pay in a broken America. Who wants a burger? Deep thoughts come free but an extra slice of cheese is extra.

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