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Opinion Editorials

Saying “let’s do coffee” is insulting (but I’ve softened my stance)

It is standard in business to say “let’s do coffee” to everyone you come across, but you may actually be shooting yourself in the foot; here’s why.

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“Let’s do coffee!” you say

A few years ago, I penned an editorial on the topic of inviting people to do coffee. The premise is that despite gurus telling you to politely invite people to coffee (and offer to pay if they’re super important), it thrusts the invitee in an awkward position of having to measure their time against your one-sided request (“do coffee with me, for me!”). I suggested that you use the internets to find out where they already gather and ask if they’re willing to connect there (preferably a networking event or conference).

Some people praised me for saying what they’ve always thought but felt rude for saying, noting that if they accepted every offer, “doing coffee” would be their full time job. Others acted as if I was a heartless monster instructing people to drown newborn kittens by hand for no reason.

The reactions gave me inspiration to reevaluate my position

It gave me an opportunity to consider my position, having gone public with such a controversial statement.

One friend shared the story and said that they never decline any invitations and encouraged others to always accept coffee invites. I picked up the phone. It wasn’t confrontational (that’s not my nature), it was inquisitive. I asked how many invitations he gets each week to do coffee. “I get them all the time, at least two or three a week, Lani. Every week!”

My eyes couldn’t roll back in my head further. Okay, I see the disconnect – my original editorial failed to assert the volume of requests in my inbox that I always feel like an asshole declining. I’m not even internet famous, and I average 10 a day, which triples during conference season. I can’t possibly even fit in every request. That’s not self-important, that’s just real. And there are people with much bigger networks than me that are forced to decline the invitations.

So here is how my position has softened

Now, my position has shifted, but only slightly. I have a new filtering system. Here’s how I handle coffee requests today (instead of getting overwhelmed):

First, I try to determine their motive. Types of requests that are immediately disqualified: Anyone trying to sell me something, anyone trying to go over someone’s head in our company, or people hoping to be my best friend forever and braid my hair (I’ve become kind of shy and somewhat anti-social and work 18 hour days, I just don’t have time, mean or not).

Second, I determine whether or not I’m even of value to them. If their time is going to be best spent with someone else in my network, I make the intro and take them off of my to do list. If someone wants to connect to learn more about javascript, that’s not my bag even if I’m entrenched in the tech industry, so I’ll at least help direct traffic.

Third, I do my best to mentor. One type of “let’s do coffee” request I never turn down is someone who is in college looking for guidance, or someone of any age who is hoping to break into the industry. If there is a need that is bigger that myself, I do my best to be of service. It’s a karma thing.

Lastly, I determine whether or not someone’s a brain picker. My time is worth more than a coffee, and if you just want to know how to internet, let me introduce you to Google (or a good consultant). That said, I regularly take brain picking phone calls, but I don’t have to devote half a day of lost productivity to it. I’m considering doing office hours regularly because even this can be overwhelming sometimes.

I also open my phones

If someone is in Austin, I try to funnel people to BASHH (Big Ass Social Happy Hour), a monthly networking event put on by The American Genius. But that doesn’t always work, because I get super busy doing the work of actually putting on the event.

So, during the filtering process, I also try to see if someone’s willing to meet on the phone or Skype so we don’t lose time in the office. If someone makes it through the filter and absolutely cannot do phone or a networking event, I’ll do coffee in person. It’s extremely rare because I really do work 12-18 hours a day, no joke.

The takeaway

If you’re inviting people to coffee willy-nilly, I hope this gives you some context. If you’re hoping to get something out of a meeting with an “influencer,” but aren’t offering anything aside from a free coffee, that’s one-sided and I doubt you’re intending to devalue someone’s time like that.

My hope in writing this is to offer my shifted view. Thank you to everyone who helped by offering up their own stories, you’ve allowed me to refine my process. And I hope this provides you with insight into how you can add your own filters now, or in the future when you’re averaging 100 coffee requests a day!

#LetsDoCoffee

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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2 Comments

2 Comments

  1. Hank Miller

    March 3, 2016 at 6:40 am

    I might be more anti-social than you, which is fascinating given that I sell real estate. I get these requests – coffee and lunch – and around Atlanta it’s a 30-45 minute drive no matter where you are to wherever you’re going; time I don’t have and will not waste.

    I’ll briefly chat them up on the phone and tell them to shoot me an email overview of what’s on their mind. This tells me whether or not I can help them, if I’m interested, if they’re motivated and clear about what this “coffee” thing is to accomplish and if they are attentive and prompt with requests.

    There’s not much that can’t be handled on line, “doing coffee” or even worse “lunch” isn’t anywhere near my list of things to do. A quick look at my laptop bears witness…Dunkin Donuts stains and bits of bread scattered about.

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Opinion Editorials

Job listings are popping up left and right, so what exactly *is* UX writing?

(EDITORIAL) While UX writing is not technically new, it is seemingly becoming more and more prevalent. The job titles are everywhere, so what is it?

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UX writing

The work of a UX writer is something you come across every day. Whether you’re hailing an Uber or browsing Spotify for that one Drake song, your overall user experience is affected by the words you read at each touchpoint.

A UX writer facilitates a smooth interaction between user and product at each of these touchpoints through carefully chosen words.

Some of the most common touchpoints these writers work on are interface copy, emails, and notifications. It doesn’t sound like the most thrilling stuff, but imagine using your favorite apps without all the thoughtful confirmation messages we take for granted. Take Eat24’s food delivery app, instead of a boring loading visual, users get a witty message like “smoking salmon” or “slurping noodles.”

Eat24’s app has UX writing that works because it’s engaging.

Xfinity’s mobile app provides a pleasant user experience by being intuitive. Shows that are available on your phone are clearly labeled under “Available Out of Home.” I’m bummed that Law & Order: SVU isn’t available, but thanks to thoughtful UX writing at least I knew that sad fact ahead of time.

Regardless of where you find these writer’s work, there are three traits an effective UX writer must-have. Excellent communication skills are a must. The ability to empathize with the user is on almost every job post. But from my own experience working with UX teams, I’d argue for the ability to advocate as the most important skill.

UX writers may have a very specialized mission, but they typically work within a greater user experience design team. In larger companies, some UX writers even work with a smaller team of fellow writers. Decisions aren’t made in isolation. You can be the wittiest writer, with a design decision based on obsessive user research, but if you can’t advocate for those decisions then what’s the point?

I mentioned several soft skills, but that doesn’t mean aspiring UX writers can’t benefit from developing a few specific tech skills. While the field doesn’t require a background in web development, UX writers often collaborate with engineering teams. Learning some basic web development principles such as responsive design can help writers create a better user experience across all devices. In a world of rapid prototyping, I’d also suggest learning a few prototyping apps. Several are free to try and super intuitive.

Now that the UX in front of the writer no longer intimidates you, go check out ADJ, The American Genius’ Facebook Group for Austin digital job seekers and employers. User-centric design isn’t going anywhere and with everyone getting into the automation game, you can expect even more opportunities in UX writing.

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Opinion Editorials

Have an in-person job interview? 7 tips to crush the competition

EDITORIAL) While we all know the usual interview schtick, take some time to really study for your next face-to-face job interview.

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Job interview between two women.

So, you’re all scheduled for an in-person interview for a job you’d kill for. It’s exciting that you’ve made it to this step, but the question is, are you ready? Especially with remote interviews being the new norm, your nerves may feel shaken up a bit to interview in person – but you’ve got this! And many of these tips can be applied no matter the interview setting.

We all know the basics of a job interview: dress nice, get there early, come prepared, firm handshake, yada, yada, yada… However, it’s good to really sit and think about all of the requirements of a successful interview.

There are seven steps for crushing a face-to-face interview. Do your homework upside down and inside out in order to walk into that room.

Which brings us to the first step: know everything you need to know backwards and forwards.

This can be done in two steps: getting to know the company and getting to know yourself. By doing website, social media, and LinkedIn research, you can get a feel of the company culture as well as the position you’re interviewing for.

By getting to know yourself, have a friend ask you some interview questions so you can practice. Also, take a look at your resume through the eyes of someone who doesn’t know you. Make sure everything is clear and can compete with other candidates.

The next step is to anticipate solving future problems. Have some insight on the department that you are interviewing for and come prepared with ideas of how to better this department. (i.e. if it’s marketing, give examples of campaigns you’ve done in the past that have proven to have been successful.)

Step number three requires you to go back to the research board and get some information on the employer. Find out who you’re meeting with (head of HR, head of the department, etc.) and make your self-presentation appropriate for the given person.

Next, work on making the interview conversation a meaningful one. This can be done by asking questions as people like to see you take an interest in them. Also, be sure to never answer the questions as if it’s your regular spiel. Treat each job interview as if this is the first time you’re presenting your employability information.

With this, your next step is to have stories prepared for the job interview. Anecdotes and examples of previous jobs or volunteer/organization experiences can help bring life to an otherwise run-of-the-mill resume.

After this, you’ll want to make sure that you’re showing enthusiasm for the position you’re interviewing for. Don’t jump on the couch in the lobby like you’re Tom Cruise on Oprah, but definitely portray that you’re excited and up for the challenge.

Lastly, make a good impression by being impressive. Be professional and in control of your body language. Put yourself in the mindset of whatever position you’re interviewing for and show them that you have what it takes.

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Opinion Editorials

The benefits of remote work are just too good to overlook

(EDITORIAL) Employees scream it from the rooftops and businesses don’t want to admit it: Remote work is just too beneficial to pass up- and here’s why.

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Work from home written with scrabble letters.

Remote work has been rising in popularity in the past several years. Especially following the COVID-19 global pandemic, more companies saw significant benefits for both their business and their staff that went beyond the realm of finances by allowing remote labor.

Less happily, many people lost their job during the pandemic, but they ended up having more time to put toward their passions or were compelled to get creative with their remote business ideas to ensure a consistent stream of income.

If you remain on the fence about allowing your employees to work remotely, or are considering a career shift yourself, take a look at the top four benefits of working remotely, which may sway your decision.

Better Overall Quality of Life

Allowing your employees to work remotely doesn’t necessarily mean they work from home full time. There are benefits to having your employees work in an office part of the time – say, two or three days – and working from home, in more familiar surroundings, the rest of the week.

In this way, your workers enjoy some freedom and independence while retaining the ability to interact face-to-face with their peers. That provides human interaction, which can play a substantial role in terms of improved mental health for your staff.

Happy employees means healthier employees, which can save your outfit money in the form of healthcare costs and lost productivity. But we will get further into the cost-saving benefits a little further on.

If you’re a remote worker, you should see yourself becoming significantly more productive. But why would this be the case if you don’t have a manager over your shoulder watching your every move?

It’s true that when employees have a greater sense of independence, they also experience a significant sense of trust on the part of their employers and managers. This is one of the huge benefits of working remotely because it has a trickle-down effect on the quality and overall production of people’s work.

Can Work Anywhere with Internet

Whether you are a small business owner or have crafted your work to tailor toward a life of remote labor, this is an opportunity for someone who has dreamed of being a digital nomad. You have the ability to work anywhere in the world as long as you have access to the Internet. If you love to travel, this is a chance to spend time in various places around the globe while continuing to meet your deadlines.

Multi-member Zoom call on a Apple Mac laptop with a blue mug of black coffee next to it.

Set Your Own Hours

In some cases with remote businesses, you have the freedom to set your own hours. Content writers, for instance, tend to enjoy more flexibility with regard to when they work because a lot of what they produce is project-based rather than tied to a nine-to-five schedule.

When you’re a business owner, this can be incredibly useful when you outsource tasks to save money. You can find a higher quality of performance by searching for contractors anywhere in the world and it doesn’t limit you to workers who live near to your office.

Saves Everyone Time and Money

 In the end, remote work typically saves money for every person and entity involved. Businesses save costs in terms of not having to pay for a physical space, utilities, Internet, and other expenses. This allows you, as the owner, to spend more of your income on providing quality software and benefits for your employees so your operation runs more smoothly and efficiently.

According to FlexJobs, employees or remote business owners may save around $4,000 on average every year for expenses such as car maintenance, transportation, professional clothing in the office, or even money spent dining out for lunch with coworkers. Eventually, the costs add up, which means extra money in your pocket to take that much-needed vacation or save up for a down payment on your first home.

These benefits of working remotely only skim the surface. There are also sustainability factors such as removing cars from the roads and streets, because people don’t have to travel to and from an office; or employees missing fewer workdays since they have the ability and freedom to clock in from home.

Weigh the pros and cons as to whether remote work is right for you as a business owner or online professional. You might be surprised to find that working from home for more than the duration of the pandemic is worthwhile and could have long-lasting benefits.

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