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Opinion Editorials

Man to Man

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1947’s Man to Man (22+ minutes) is a – How to Tune up Your Salesmanship – film that takes place in a dream and includes a good representation of the superego as a sitting judge.

Elmo Wheeler’s Five Selling Principles

  1. Sell the Sizzle
  2. Don’t Write – Telegraph
  3. Say it with Flowers
  4. Don’t Ask If – Ask Which
  5. Watch Your Bark

“It’s not so much what you say as much as what the customer wanta to hear.”

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Written By

Writer for national real estate opinion column AgentGenius.com, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

2 Comments

2 Comments

  1. Carson Coots

    January 18, 2008 at 3:01 pm

    I watched almost the entire thing… yesteryear was a funny time.

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