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Opinion Editorials

Mariana Wagner- AG’s Best of Writer series

The AG Best of Writer series is a culmination of the editorial team’s picks of a variety of authors’ most significant articles that have impacted the real estate industry. We hope you enjoy this look back and be sure to read the comments to the articles, as in many cases, they’re just as interesting as the articles themselves.

You know you’re a real estate agent if… top 40 ways

11.08.2007: “You know you are a Real Estate Agent if …
1. Your car (or mode of transportation) has as many filing cabinets (or places that files can be stuffed) as your office. 2. Your monthly cell phone minutes are almost in the 6 figure mark. 3. You can effectively answer the phone, reply to an email, send a fax, eat your lunch, review title work, send a text message, (throw a sheep), and set a showing at one time.”
Read more…

A national MLS will not work and here are three reasons why

03.02. 2008: “On the Twitter vine there has been tweets about the National MLS possibilities, with people from both sides of the fence offering opinions. I have heard the argument for it to replace all the little MLS boards around the country with one National MLS. Although the people who think it is a good idea bring up some good points, I do not agree with them and will not be discussing those points in this post.”
Read more…

The art of social Cadillac-ing

04.28.2009: “This post has been driving around in my head for some time now and reading Benn’s recent post: Does Nice Make You Credible really put the pedal to the metal in my head… I was watching some target marketing the other day. Yes, some of you would call that “watching commercials” … but it is more than that. I was watching the HGTV network and one of my favorite marketing pieces that was aimed at my demographic (30-something, upper middle-class professional) came on. It was an ad for a new Cadillac. It was not my favorite Cadillac ad, you know … the one where the girl asks, “When you turn your car on, does it return the favor?” because THAT one rocks. This particular ad talked about how Cadillac owners are not people who enjoy “social camouflage” … woah. That was a great term. Social Camouflage.”
Read more…

How to dominate your geographic niche farm for less than $84/month

06.05.2008: “In addition to being an active real estate agent and an industry technology trainer and coach, I also teach new agents how to jump into the wonderful world of real estate. I teach them how to look for business, how to be confident and competent, and ultimately how to be successful. One of the things I talk about is niche marketing – which in most cases is the same as a geographic farm. (No, not a 100 acre plot of land with sheep, chickens, a large red structure and tractors…). I know this really has nothing to do with cool web 2.0 gadgets and phraseology, but I still find it a useful part of my business plan and I want to share it”
Read more…

The secret life of a Generation X consumer… my story

02.04.2008: “With all the hullaballoo surrounding Generation Studies in relation to real estate in recent Gen Y articles here, on Agent Genius (…and beyond …), I thought this would be an excellent time to share a version of an article I wrote on ActiveRain sometime in late 2006. I know it is not a Gen Y article, but I DO have a point in sharing it… I am sharing this because I am a firm believer that the generation you are a part of plays a part in WHO you are, as a consumer. Granted, it is only a PART, but I believe it is important nonetheless.”
Read more…

Top 5 reasons why you wouldn’t hire a penguin as your next Realtor

11.17.2007: “Often I am asked why there are not more penguins in the business of real estate – here in North America. Although it may not seem obvious to everyone, there are really good reasons why a potential Buyer or Seller would not hire a penguin as their next Realtor®. Reason #1: Penguins do not have the patience to deal with the random phone calls that other Realtors® have to professionally deal with on a daily basis.”
Read more…

10 part series on how to use blogging in real estate

“There are approximately 23,454 blogs about real estate, according to Technorati. (Or, Search Real Estate Blogs Here.) But why? Why are real estate agents writing, maintaining and promoting their blogs about real estate? Of course many RE bloggers enjoy writing and like the social aspects of the Blogosphere. But ultimately… Your Real Estate Blog should help your real estate business grow.”

  1. Use blogging as a farming tool
  2. Answer FAQs just once
  3. Become a niche expert (by Jay Thompson)
  4. Humanize the online real estate experience
  5. Referrals and networking
  6. Making the phone ring
  7. Market your listings
  8. Stay ahead of your peers
  9. Promote your team and real estate business
  10. Search Engine Optimization (SEO)

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

13 Comments

13 Comments

  1. Joe Boylan

    December 27, 2010 at 9:18 am

    Wise choice! Congratulations to Mariana. We work in the same market as Mariana and Derek, they are consummate professionals and an absolute pleasure to do a deal with.

    Joe and Jennifer Boylan

  2. Mariana

    December 27, 2010 at 12:54 pm

    Thanks Joe! We love you and Jennifer :))

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