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Opinion Editorials

Melanie Wyne- AgentGenius’ Best of Writer series

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The AG Best of Writer series is a culmination of the editorial team’s picks of a variety of authors’ most significant articles that have impacted the real estate industry. Melanie Wyne is the Senior Technology Policy Representative at the National Association of Realtors and her days are devoted to the inner workings and politics of technology more intimately than most people in the industry. We hope you enjoy this look back and be sure to read the comments to the articles, as in many cases, they’re just as interesting as the articles themselves.

The FCC did what? Net neutrality explained

12.22.2010: “Yesterday, the Federal Communications Commission (FCC) adopted network neutrality rules, taking an important step in a policy making process that has been underway since 2005. Broadly speaking, network neutrality is the idea that internet service providers (ISPs) may not hinder or discriminate against lawful content flowing through their network. In other words, ISPs cannot filter or determine what consumers see on their computer screens.”
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Proposed privacy bill released

05.05.2010: “Yesterday, Rep. Rick Boucher (D-VA) and Rep. Cliff Stearns (R-FL) released a discussion draft of comprehensive privacy legislation that has been in the works for over a year. The proposed legislation would require web publishers to alert users about how their information is being collected, used, shared and stored.”
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Google-Verizon deal- how does it affect your net?

08.05.2010: “The tech policy press has been abuzz for the past 18 hours over reports that Google and Verizon are close to reaching a deal on how to manage traffic over Verizon’s network. If a deal is reached, it could influence how the FCC and other regulators move forward on network neutrality. The reported agreement would lay out network neutrality principles. The issue causing the most buzz is an apparent agreement between the parties to allow some content providers to get faster service if they are willing to pay a higher price.”
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Does the U.S. need a cell phone user’s Bill of Rights?

04.05.2010: “I recently attended a panel discussion hosted by Washington think tank, the New America Foundation. The topic was wireless phone regulation. Farhad Manjoo, a technology columnist at Slate Magazine had a wish list for the FCC on regulatory changes that could make cell phone service better for consumers. Here’s what is on Farhad’s list: Collect better data about the wireless network in your local area… There is scant reliable information about actual wireless coverage throughout the country. Coverage maps used by providers as marketing material do not give consumers reliable information about whether their wireless service will actually be available where they need it.”
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Congress ready to act on privacy and Placebook

02.28.2010: “This week’s main event for tech policy had to be the House Commerce Committee’s hearing on “The Collection and Use of Location Information for Commercial Purposes.” The upshot of the hearing is that Congress is paying attention to technologies like GPS and other geolocation devices and how these technologies may impact consumer privacy. Perhaps the best part of the hearing came during Chairman Bobby Rush’s opening statement when he said “Yesterday there was Facebook, and in the not-to-distant future we will be encountering something more akin to a ‘Placebook’.” Yeah not a great pun but then anyone who watches C-Span knows that members of Congress aren’t known for their sense of humor–with the notable exceptions of Rep. Barney Frank and now Senator Al Franken. (Actually Franken has been pretty dead serious since he’s been in the Senate.)”
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Broadband- sneak peek at the national plan and a Google announcement

02.21.2010: “The cogs of Washington policy making started a slow, creaky, post-snowpocalypse return to work this week. Congress was in recess but federal agencies were back in action. This week, in a speech to state utility regulators, FCC Chair Julius Genachowski offered a preview of some of what we can expect to see in the National Broadband Plan that he will present to Congress next month. The plan was mandated by Congress in the American Recovery and Reinvestment Act of 2009. Chairman Genachowski laid out some of the plan’s broad parameters with goals to be met by 2010 including…”
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Don’t hate me ’cause I’m NAR

02.04.2010: “In the past month or so that I’ve been writing at Agent Genius, my employer, NAR, its volunteers and staff have taken a lot of heat. I’ve watched mostly from a distance but this week I thought I’d offer my perspective from the inside. I offer my personal perspective both as NAR staff and as a professional who spends her days as an advocate—someone who endeavors to get a large, tradition-laden, often intractable organization to do what I want them to do. I’m talking of course about Congress, but the lessons can be applied universally.”
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Federal Trade Commission watching your privacy

01.10.2010: “So I’ve notice a good deal of discussion here on Agent Genius related to privacy. I thought I’d devote this post to how policymakers in Washington, particularly the Federal Trade Commission (FTC) are viewing the topic and how the agency is starting to think about future regulation in the area. I attended what is to be the first of three privacy workshops held by the FTC on December 7. The workshop brought together FTC staff, academics, consumer advocates and industry representatives to discuss whether new regulations are necessary and if so, what they might look like.”
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We look forward to more technology coverage from Melanie in 2011 and applaud her for her advocacy of the industry.

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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5 Comments

5 Comments

  1. Melanie Wyne

    January 4, 2011 at 10:46 am

    Thanks AG and thanks all for the retweets. I’m honored.

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Opinion Editorials

Can we combat grind culture and injustice with a nap?

(OPINION EDITORIALS) A global pandemic and a climate of racial injustice may require fresh thinking and a new approach from what grind culture has taught us.

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Sleeping cat with plant, fighting grind culture.

Information is delivered to us at warp speed with access to television, radio, and the internet (and more specifically, social media). We are inundated with messages. Oftentimes they’re personalized by something that a friend or family shared. Other times we manage them for work, school, or just keeping up with news. Many entrepreneurs already wear many hats and burn the midnight oil.

During this global pandemic, COVID-19, we have also seen a rise in awareness and attention to social injustice and systemic racism. This is not a new concept, as we all know. But it did feel like the attention was advanced exponentially by the murder of George Floyd on Memorial Day 2020. Many people and entrepreneurs felt called to action (or at least experienced self-reflection). And yet they were working at all hours to evolve their businesses to survive. All of this happening simultaneously may have felt like a struggle while they tried to figure out exactly they can do.

There are some incredible thought leaders – and with limited time, it can be as simple as checking them out on Instagram. These public figures give ideas around what to be aware of and how to make sure you are leveling up your awareness.

Dr. Ibram X. Kendi, Director of the Center for Antiracist Research – he has been studying anti-racism and has several books and interviews that help give language to what has been happening in our country for centuries. His content also delves into why and how white people have believed they are more than people of color. Here is a great interview he did with Brené Brown on her Unlocking Us podcast.

Tamika Mallory – American activist and one of the leading organizers of the 2017 Women’s March. She has been fighting for justice to be brought upon the officers that killed Breonna Taylor on March 13. These are among other efforts around the country to push back on gun control, feminist issues, and the Black Lives Matter movement.

Brené Brown – research professor at the University of Houston and has spent the last two decades studying courage, vulnerability, shame, and empathy. She has been listening and engaging on how racism and our shame intersect. She also speaks about how people can reflect on themselves and where they can take action to better our society. She has some antiracism resources on her website.

With all of this information and the change in our daily routines and work habits (or business adjustments), what is a fresh approach or possibly a new angle that you haven’t been able to consider?

There is one social channel against grind culture that may not be as well-known. At an initial glance, you may even perceive this place as a spoof Twitter and Instagram that is just telling you to take a nap. But hold on, it’s actually much smarter than that. The description says “We examine the liberating power of naps. We believe rest is a form of resistance and reparations. We install Nap Experiences. Founding in 2016.”

It might be a great time for you to check out The Nap Ministry, inspired by Tricia Hersey. White people are called to action, and people of color are expressly told to give time to taking care of themselves. Ultimately, it goes both ways – everyone needs the time to recharge and recuperate. But people of color especially are being told to value their rest more than the grind culture. Yes, you’re being told you need to manage your mental health and include self-care in your schedule.

Through The Nap Ministry, Tricia “examines rest as a form of resistance by curating safe spaces for the community to rest via Collective Napping Experiences, immersive workshops, and performance art installations.”

“In this incredibly rich offering, we speak with Tricia on the myths of grind culture, rest as resistance, and reclaiming our imaginative power through sleep. Capitalism and white supremacy have tricked us into believing that our self-worth is tied to our productivity. Tricia shares with us the revolutionary power of rest.” They have even explored embracing sleep as a political act.

Let this allow you to take a deep breath and sigh – it is a must that you take care of yourself to take care of your business as well as you customers and your community. And yes, keep your drive and desire to “get to work”. But not at your expense for the old grind culture narrative.

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Opinion Editorials

The actual reasons people choose to work at startups

(EDITORIAL) Startups have a lot going for them, environment, communication, visible growth. But why else would you work for one?

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Startups meeting led by Black woman.

Startups are perpetually viewed as the quintessential millennial paradise with all of the accompanying perks: Flexible hours, in-house table tennis, and long holidays. With this reputation so massively ingrained in the popular perception of startups, is it foolish to think that their employees actually care about the work that startup companies accomplish?

Well, yes and no.

The average startup has a few benefits that traditional business models can’t touch. These benefits often include things like open communication, a relaxed social hierarchy, and proximity to the startup’s mission. That last one is especially important: While larger businesses keep several degrees of separation between their employees and their end goals, startups put the stakes out in the open, allowing employees to find personal motivation to succeed.

When employees find themselves personally fulfilled by their work, that work reaps many of the benefits in the employee’s dedication, which in turn helps the startup propagate. Many aspiring startup employees know this and are eager to “find themselves” through their work.

Nevertheless, the allure of your average startup doesn’t always come from the opportunity to work on “something that matters.”

Tiffany Philippou touches on this concept by pointing out that “People come to work for you because they need money to live… [s]tartups actually offer pretty decent salaries these days.”

It’s true that many employees in their early to late twenties will likely take any available job, so assuming that your startup’s 25-and-under employee base is as committed to finding new uses for plastic as you are may be a bit naïve—indeed, this is a notion that holds true for any business, regardless of size or persuasion.

However, startup experience can color a young employee’s perception of their own self-worth. This allows them to pursue more personally tailored employment opportunities down the road—and that’s not a bad legacy to have.

Additionally, startups often offer—and even encourage—a level of personal connection and interactivity that employees simply won’t find in larger, more established workplaces. That isn’t symptomatic of startups being too laid-back or operating under loosely defined parameters. Instead, it’s a clue that work environments that facilitate personalities rather than rote productivity may stand to get more out of their employees.

Finally, your average startup has a limited number of spots, each of which has a clearly defined role and a possibility for massive growth. An employee of a startup doesn’t typically have to question their purpose in the company—it’s laid out for them; who are we to question their dedication to fulfilling it?

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Opinion Editorials

How Peloton has developed a cult-following

(OPINION EDITORIALS) How has Peloton gotten so popular? Turns out there are some clear takeaways from the bike company’s wildly successful model.

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Man riding Peloton bike with instructor pointing encouragingly during workout.

Peloton is certainly not the first company to gain a cult-like following–in the past we’ve talked about other brands with similar levels of devotion, like Crossfit and Yeti. Now, full disclosure: I’m not an exercise buff, so while I’d vaguely heard of Peloton–a company that sells stationary bikes–I had no idea it was such a big deal.

I mean, it’s not really surprising that an at-home bike that offers the option for cycling classes has grown so much during the pandemic era (a sales growth of 172% to be exact). But Peloton has been highly popular within its fanbase for years now. So, what gives? A few factors, actually.

Vertical Integration

If your company really wants to guarantee the vision and quality you’re aiming for, one of the best ways to enact it is through vertical integration, where a company owns or controls more than one part of its supply chain. Take Netflix, for example, which not only distributes media, but creates original media. Vertical integration lets companies bypass areas that are otherwise left to chance with third-party suppliers.

Peloton uses vertical integration–everything from the bike to its Wi-Fi connected tablet to the classes taught are created by Peloton. Although this may have made the bike more expensive than other at-home exercise bikes, it has also allowed Peloton to create higher quality products. And it’s worked. Many people who start on a Peloton bike comment on how the machine itself is well-built.

Takeaway: Are there any parts of your business process that you can improve in-house, rather than outsourcing?

Going Live

But with people also shelling out $40 a month for access to the training regimen Peloton provides, there’s more going on than simply high-quality craftsmanship.

Hey, plenty of cults have charismatic leaders, and Peloton is no exception. Okay, joking about the cult leader part, but really, people love their trainers. Just listen to this blogger chat about some of her favorites; people are connecting with this very human element of training. So much so that many people face blowback when suggesting they might like training without the trainers!

The trainers are only part of this puzzle though–attending live classes is a large draw. Well, as live as something can be when streamed into your house. Still, with classmate usernames and stats available while you ride, and teachers able to respond in real time to your “class,” this can simulate an in-person class without the struggle of a commute.

Takeaway: People want to see the human side of a business! Are there any ways your company could go live and provide that connection?

Getting Competitive

Pandemic aside, you can get a decent bike and workout class at an actual gym. But the folks at Peloton have one other major trick up their sleeve: Competition. Whether you’re attending a live session or catching up on a pre-recorded ride, you’re constantly competing against each other and your own records.

These leaderboards provide a constant stream of goals while you’re working out. Small accomplishments like these can help boost your dopamine, which can be the burst of good feeling you need while your legs are burning mid-workout. With this in mind, it’s no wonder why Peloton fans might be into it.

Takeaway: Is there a way to cater to your audience’s competitive side?

Conclusion

At the end of the day, of course, Peloton also has the advantage of taking a unique idea (live-streamed cycle classes built into your at-home bike) and doing it first. Plus, they just happened to be poised to succeed during a quarantine. But that doesn’t mean you can’t learn from what Peloton is doing right to build your own community of fanatics. There are plenty of people out there just waiting to get excited about a brand like yours!

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