At the Coldwell Banker Generation Blue Conference, a “smackdown” was staged between Mike Ferry and Matthew Ferrara, silk robes, gloves, and all. The merits of social media were the key takeaway for those of us willing to stomach the entire presentation.
In the spirit of debate, we reached out to Mike Ferry (via email 03.17.11, 5:04pm CST) offering him an opportunity to write a rebuttal article but he has declined.
This isn’t the first time Mike Ferry has come under fire, especially here at AG, but don’t worry- he’ll tell you on stage that it is because he is controversial and he’ll spin it into some scenario that makes him look so hip and edgy. At the Gen Blue smackdown, long time real estate coach and speaker Mike Ferry started the debate and reminded the attendees that he was super controversial in 1985 and in 1995 and was even “banned” from presenting at NAR conventions once upon a time (which he so cleverly said stands for “non active realtors” and that the R stood for “retard”) for undermining NAR programs. Umm, so? I was banned from IHOP in college because my idiot friend got in a fight, does that make me edgy?
We agree with Ferry wholeheartedly that productivity per agent is ridiculously low and survival rates are dismal, but when talking about being banned from NAR in the Cretaceous Period, he went into some bit about “truth is the discovery of reality” and told everyone to get naked and look in the mirror- “that is reality.” Simon Cowell would have called this oddly placed, possibly recycled joke “self indulgent” for sure.
Where I really take issue with Ferry:
Besides his air of self importance, I was really irked that Ferry claimed that he works with “every top producer” in America (except maybe that old Russell Shaw who is one of the nation’s top producers yet seems to be… oh, what is the word is opposite of fan? Yeah, that.)
Where I really take issue with Ferry is that he had this clever bit where he held up a copy of USA Today from January 1st that called 2010 the “year that no one talked” and he emphatically said that of course Realtors aren’t talking, they’re all tweeting and facebooking.
My favorite line that sums up Ferry’s position is “your only job is being in front of people because people don’t buy a home off Facebook, they don’t buy a home off YouTube, they don’t buy a home off what you twittered to them, they buy a home in face to face conversation because selling requires communication, communication requires conversation, conversation requires people talking to each other.”
Ferry repeats an old talking point that all agents are looking for a magic bullet, and his solution is “just talk to people.” Then he poo poos social media.
Dear Mike Ferry, WTF do you think Facebook, Twitter, Quora and the like are? It’s a fancy new fangled type of talking called TYPING. It’s more than picking up the phone to cold call that old lady up the street, it’s wide spread simultaneous communication, and social media is the ability to communicate and CONVERSE on a massive scale. How ignorant that you don’t understand this very basic technology?
With social media, I can talk to thousands of people simultaneously in an effort to gather those people offline. And I do. I’m really good at getting people offline to get to those conversations you covet, but most people I know would never ever ever ever ever ever ever ever ever take a cold call (unknown number on smartphone’s caller ID = voicemail for you), nor would they want a Realtor they’ve already closed with to call them on that dreaded phone (welcome to Gen Y, bro). Deal done = go away, I’ll call you when I need you.
Ferry talks about people not buying homes on Facebook and he’s right, but his delivery asserts that this point means Facebook is ineffective which is where he is wrong. I know hundreds of Realtors who garner and retain clients exclusively through social networking and hell, *I* refer out five to six hot referrals to Realtor friends online each week and that’s not even my job!
Even Realtor.com Sales Manager Chris Smith disagrees with the Ferry assertions. “The social graph is a marketers dream and if pounding the phones is the approach that you are going to use I think the access to information about people’s real life makes the calls convert at a higher rate.”
“Social media is stupid.” Uh no, YOU are stupid.
I’m sure the old Ferry camp saw the printing of the Gutenberg bible as a threat they didn’t understand, rather crap talked. I’m sure the phone was scary and seen as an ineffective tool once upon a time, followed by the fax machine. This mentality is a major disservice to Ferry clients and to the industry- go out and find out for yourself what works for you instead of blindly following someone who clearly has no grasp on the reality of the modern marketplace (try telling your listing client their home will not be online, I dare you).
I’m not here to sell anyone social media, but I would (and billions of dollars spent in 2010 alone) argue that social networks are not stupid, but for those like Ferry that believe they are, please, for the love of God, stay away. Please stay off of Twitter and Facebook because it will be obvious your ignorance of web culture where the hard sale is not welcome and you’ll make the industry appear smarmier than you already do.
Ways to socialize safely during quarantine
(EDITORIAL) Months of isolation due to quarantine is causing loneliness for many, but joining virtual social groups from home may help fill the need for interaction.
Quarantining, sheltering in place, staying home. We’re tired of hearing it; we’re tired of doing it. Yet, it’s what we still need to be doing to stay safe for a while longer. All of this can be lonesome. As the days turn into weeks and weeks into months, the alone time is getting to even the most introverted among us.
Solitary confinement is considered one of the most psychologically damaging punishments a human can endure. The New Yorker reported on this in a 1992 study of prisoners in detention camps in the former Yugoslavia, as well as Vietnam veterans who experienced isolation. These studies showed that prisoners who had experienced solitary confinement demonstrated similar brain activity to those who’d suffered a severe head injury, noting that “Without sustained social interaction, the human brain may become as impaired as one that has incurred a traumatic injury.”
We aren’t meant to be solitary creatures. Your “pandemic brain” is real. That fogginess, the lack of productivity, can be attributed to many things, including anxiety, but being kept apart from other humans is a big part of it too. Be kind to yourself, give yourself grace, and join others virtually. Be it an app, a class, a Facebook group, a chat room, or a livestream, someone somewhere is out there waiting to connect with you too.
The good news? We are lucky enough to live in an era of near limitless ways to interact socially online. Sure, it is different, but it is something. It’s important. The best thing about this type of social interaction is being able to hone in on your specific interests, though I’d caution you against getting caught in an online echo chamber. Diversity of interests, personality, and opinion make for a richer experience, with opportunities for connecting and expanding your worldview.
Interactive Livestreams on Twitch:
Twitch is best known as a streaming service for video game fans, but it offers multiple streams appealing to different interests. This is more than passive watching (although that is an option, too) as Twitch livestream channels also have chat rooms. Twitch is fun for people who like multi-tasking because the chat rooms for popular livestream channels can get busy with chatter.
While people watch the Twitch hosts play a video game, film a live podcast, make music or art, mix cocktails, or dance, they can comment on what they’re watching, make suggestions, ask questions, crack jokes, and get to know each other (by Twitch handle, so it is still as anonymous as you want it to be) in the chat room. The best hosts take time every so often to interact directly with the chat room questions and comments.
Many Twitch channels develop loyal followers who get to know each other, thus forming communities. I have participated in the Alamo Drafthouse Master Pancake movie mocks a few times because they are fun and local to Austin, where I live. Plus, in my non-quarantine life, I would go to Master Pancake shows live sometimes. The chat room feels familiar in a nice way. While watching online is free, you can (and totally should) tip them.
Online trivia in real time:
There are some good options for real-time online trivia, but I’m impressed with the NYC Trivia League’s model. They have trivia games online on Mondays, Wednesdays, Fridays, and Sundays. The NYC Trivia League seems to have figured out a good way to run the game live while keeping answers private from the other teams. They run games on Instagram Live with a live video of the host, and participants answer via the question feature. Clever!
Online book club:
First I have to shout out my Austin local independent bookstore, BookPeople, because they are fantastic. They run book clubs throughout the year, along with readings, book signings, and all things book-related. BookPeople hosts several online book clubs during these lockdown days, and most people will find something that appeals to them.
I’m also impressed with this list from Hugo House, a writer’s resource based out of Seattle. This list includes Instagram and Goodread book clubs, book clubs for Black women, rebels, and poetry lovers. The Financial Diet recommends the Reddit book club, if you are comfortable with the Reddit format. Please note that it’s a busy place, but if you like Reddit, you already know this.
Cooking class or virtual tasting:
You can also participate in virtual tastings for wine, whiskey, or chocolate, though you will have to buy the product to participate in the classes (usually held over Zoom or Facebook Live). If you are in Austin, Dallas, or Houston, I recommend BeenThere Locals. The cost of the course includes the wine, spirits, or cooking kit in most cases, and all of the money goes to the business and expert hosting the class.
Look for your favorite wine, spirits, cheese, chocolate makers, and chefs that are local to you to find a similar experience. Most either prepare the class kit for pickup or delivery within a local area.
To interact with another quarantined person seeking social interaction, there’s Quarantine Chat. Quarantine chat is one of the ways to connect through the Dialup app, available on iOS and Android devices. Sign up to make and receive calls when you want to speak with someone. The Dialup app pairs you randomly with another person for a phone conversation, at a scheduled time, either with anyone or with someone with shared interests.
Quarantine chat takes it a step further with calls at random times. When your quarantine chat caller calls, you will not see their number (or they yours), only the “Quarantine Chat” caller ID. If you are unable to pick up when they call, they will be connected with someone else, so there is no pressure to answer. It’s nice to hear someone else’s voice, merely to talk about what you’ve been cooking or what hilarious thing your pet is doing.
Uno Freak lets people set up games and play Uno online with friends or strangers. Players do not need to register or download anything to play. Uno Freak is web-based.
Talk to mental health professionals:
If your state of loneliness starts sliding toward depression, call someone you can speak to right away to talk over your concerns. When in doubt, call a trained professional! Here are a few resources:
- National Alliance on Mental Illness (NAMI): The NAMI HelpLine can be reached Monday through Friday, 10 am–6 pm, ET, 800-950-NAMI (6264) or email@example.com.
- Crisis Text Line: Text HOME to this text line 24/7 for someone to text with who will also be able to refer you to other resources: U.S. and Canada: 74174, U.K. 85258, Ireland: 50808.
- Psych Central has put together this comprehensive list of crisis intervention specialists and ways to contact them immediately.
There are many ways to connect even though we are physically apart. These are just a few real time ways to interact with others online. If you want something a little more flesh and blood, take a walk around the block or even sit in a chair in front of where you live.
Wave at people from afar, and remember that we have lots of brilliant doctors and scientists working on a way out of this. Hang in there, buddy. I’m rooting for you. I’m rooting for all of us.
Working remotely: Will we ever go back? (Probably not)
(OPINION / EDITORIAL) Now that the pandemic has opened the door on working remotely, there’s no way we’ll put the genie back in the bottle. But, here’s some ways you can adapt.
When it comes to working remotely, will the toothpaste ever go back in the tube?
Mark Zuckerberg recently said, “We are going to be the most forward-leaning company on remote work at our scale…” By 2030, Zuckerberg anticipates that over half of Facebook’s workforce will be remote. Many other companies are jumping on the work from home bandwagon. Working remotely has helped many businesses manage the pandemic crisis, but it’s unsure what form remote working will take over the next 10 years.
We know that employees are responding positively to WFH, as reported in this article – Employers: Lacking remote work options may cause you to lose employees. As offices transition to a post-COVID normal, here are some things to consider about your office and remote work.
What does your business gain from allowing workers to WFH?
The future of remote work depends on a conscious application of WFH. It’s not just as easy as moving employees out of the office to home. You have to set up a system to manage workers, wherever they are working. The companies with good WFH cultures have set up rules and metrics to know whether it’s working for their business. You’ll need to have technology and resources that let your teams work remotely.
Can your business achieve its goals through remote work?
The pandemic may have proved the WFH model, but is this model sustainable? There are dozens of benefits to remote work. You can hire a more diverse workforce. You may save money on office space. Employees respond well to remote work. You reduce your carbon emissions.
But that can’t be your only measure of whether remote work fits into your vision for your organization. You should be looking at how employees will work remotely, but you need to consider why employees work remotely.
The work paradigm is shifting – how will you adapt?
The work environment has shifted over the past century. Remote work is here to stay, but how it fits into your company should be based on more than what employees want. You will have to work closely with managers and HR to build the WFH infrastructure that grows with your organization to support your teams.
We don’t know exactly how remote work will change over the next decade, but we do know that the workplace is being reinvented. Don’t just jump in because everyone is doing it. Make an investment in developing your WFH plan.
The truth about unemployment from someone who’s been through it
(EDITORIAL) Unemployment benefits aren’t what you thought they were. Here’s a first-hand experience and what you need to know.
Have I ever told you how I owed the government over two grand because of unemployment in 2019, and only just finished paying it back this year?
This isn’t exactly the forum for memoirs, but this is relevant to everyone. So I’ll tell y’all anyway.
It all started back in 2018 when I came into work early, microwaved my breakfast, poured coffee, and got pulled into a collaboration room to hear, “We love you and your work, April, but we’ve been bought out and you’re being laid off.”
It was kind of awkward carrying my stuff out to the car with that Jimmy Dean sandwich in my mouth.
More awkward still was the nine months of unemployment I went through afterwards. Between the fully clothed shower crying, the stream of job denial, catering to people who carried rocks in their nostrils at my part-time job (yes, ew, yes, really), and almost dying of no-health-insurance-itis, I learned a lot!
The bigger lesson though, came in the spring of the following year when I filed my taxes. I should back up for a moment and take the time to let those of you unfamiliar with unemployment in Texas in on a few things that aren’t common knowledge.
1: You’re only eligible if you were laid off. Not if you had quit. Not fired. Your former company can also choose to challenge your eligibility for benefits if they didn’t like your face on the way out. So the only way you’re 100% guaranteed to get paid in (what the state calls) “a timely manner”, is a completely amicable split.
2: Overpayments have to go back. Immediately. If there’s an error, like several thousand of Texans found out this week, the government needs that cash back before you can access any more. If you’re not watching your bank account to make sure you’re getting the exact same check each time and you have an overpayment, rest assured that mistake isn’t going to take long to correct. Unfortunately, if you spent that money unknowingly–thought you got an ‘in these uncertain times’ kinder and gentler adjustment and have 0 income, you have a problem. Tying into Coronavirus nonsense is point three!
3: There are no sick days. If ever you’re unable to work for any reason, be it a car accident, childbirth, horrible internal infection (see also no-health-insurance-itis), you are legally required to report it, and you will not be paid for any days you were incapacitated. Personally, my no-health-insurance-itis came with a bad fever and bedrest order that axed me out of my part time job AND killed my unemployment benefits for the week I spent getting my internal organs to like me again. But as it turned out, the payment denial came at the right time because–
4: Unemployment benefits are finite. Even if you choose to lie on your request forms about how hard you’re searching for work, coasting is ill-advised because once the number the state allots you runs out…it’s out. Don’t lie on your request forms, by the way. In my case, since I got cut from my part-time gig, I got a call from the Texas Workforce Commission about why my hours were short. I was able to point out where I’d reported my sickness to them and to my employer, so my unpaid week rolled over to a later request date. I continued to get paid right up until my hiring date which was also EXACTLY when my benefits ran out.
Unemployment isn’t a career, which is odd considering the fact that unemployment payments are qualified by the government as income.
Ergo, fact number five…
5: Your benefits? They’re taxed.
That’s right, you will be TAXED for not having a job.
The stereotype of the ‘lazy unemployment collector burdening society’ should be fading pretty quickly for the hitherto uninformed about now.
To bring it back to my story, I’d completely forgotten that when I filed for unemployment in the first place, I’d asked for my taxes NOT to be withheld from it–assuming that I wasn’t going to be searching for full time work for very long. I figured “Well, I’ll have a tax refund coming since I’ll get work again no problem, it’ll cancel out.”
Except, it was a problem. Because of the nine month situation.
I’d completely forgotten about it by the time I threw myself into my new job, but after doing my taxes, triple checking the laws and what I’d signed, it was clear. Somehow…despite being at my lowest point in life, I owed the highest amount in taxes, somewhere around the 2k mark.
Despite being based on a system that’s tied to how much income you were getting before, and all the frustrating “safeguards” put in place to keep payments as low and infrequent as possible, Uncle Sam still wants a bite out of the gas-station Hostess pie that is your unemployment check. And as I’m writing this, more and more people are finding that out. And even as we enter 2021, there is still more to be aware of – we’re not out of the woods yet.
I’d like to end this on a more positive note… So let’s say we’ve all been positively educated! That’s a net gain, surely.
Keep your heads up, and masked.
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