Connect with us

Opinion Editorials

New aged pop-ups is to viewers as bucket with holes is to water

(OPINION EDITORIAL) These new aged pop-ups are neat, but as they’ve gone mainstream, their effectiveness is minimized.

Published

on

voice and SEO

Nothing bugs me more than clicking on a site to get information than to have to click through one or two pop-ups to get to the content. Actually, I get even more perturbed when I can’t find the opt-out quickly enough. And the ones that give me some dumb response for no, “I don’t want to make extra money,” are especially annoying. Why can’t you let me read your article to decide for myself if I want more information?

I wonder how effective these ads are. Maybe in the beginning, they worked. But now these pop-ups are mainstream. Personally, I ignore them. I want to believe that I’m not the only one. On my smartphone, many times, I can’t even figure out the opt-out, and I simply click out of the site without ever viewing the content.

Smart Bug Media reports that about 70 percent of searchers want to block sites from search results due to too many ads. Ad blocking software is becoming more prominent. And even ad agencies aren’t sure if pop-ups are effective.

In some cases, websites have seen a boost in email list opt-ins. Despite the fact that most users are anti-ads, it doesn’t stop us from interacting with them. Entrepreneur.com saw an increase of subscriptions of 86 percent with pop-ups.

I find pop-ups to be most successful when they’re unobtrusive and they offer something unique. I think businesses have to be aware of their bounce rate or the average time spent on a page when users have to get around their ads to get to content. The data about pop-ups is just beginning to come in, so there is no real standard. And by the time there is long-term research, they may have been replaced with another ad campaign.

I can’t back up my observations with much data, but I do believe that I’m an average user who gets annoyed with pop-ups. I’d be surprised if this ad style is effective in the long-term, but I’d love to hear from companies that are using pop-ups effectively to learn more about the best practices.

Dawn Brotherton is a staff writer at The American Genius, and has an MFA in Creative Writing from the University of Central Oklahoma. Before earning her degree, she spent over 20 years homeschooling her two daughters, who are now out changing the world. She lives in Oklahoma and loves to golf. She hopes to publish a novel in the future.

Continue Reading
Advertisement
1 Comment

1 Comment

  1. M. Robinson

    October 5, 2017 at 12:04 pm

    You’re not alone, I am also website-nonsense intolerant. I’m also tired of websites that can’t function without javascript and the resulting script cascades that occur when you enable javascript for that site.

    So, you have the main site’s three ring circus (ads, javascript/CSS slides/image gimmicks, and pop-ups), and then — if you don’t have discrete script
    control (NoScript), you have the third-parties’ script cascades — satellite circus rings.

    Many times I just close the tab and do a targeted search, based on whatever it was that caught my attention. More often than not, I can get the information from another site without unblocking javascript and unleashing a circus on my screen.

Leave a Reply

Your email address will not be published. Required fields are marked *

Opinion Editorials

The painful, beautiful paradox between suffering and success

(EDITORIAL) Evaluating success is about more than focusing on “rise and grind” cliches, instead adopting a meaningful perspective.

Published

on

The painful, beautiful paradox between suffering and success

I know I’m not entirely old, but in my 27 short years on earth, I’ve found one thing to be absolutely true — life exists inside of paradoxes.

Foods are sweet and savory, sour and sweet. Weather is sunny and beautiful, damp and dreary. Life itself is living and dying, up and down. And in every paradox there is something to be learned.

The most recent paradox I’m learning is the one that exists between suffering and success.

I think it is important to first define the two words: suffering and success. And not the Miriam-Webster Dictionary definition, that definition focuses entirely of the etymology of the word and doesn’t take life into account.

Suffering, as it pertains to success, is what a lot of people call the grind. Suffering is whatever loss you feel along the way. They’re the tiny deaths you die each time something doesn’t go the way you thought it should. It is that voice in the back of your head that keeps telling you to quit— that you’ll never make it. Suffering is what makes the success so sweet.

Success, as it pertains to suffering, is each time you get back up. It is the drive you have that tells the naysayers to suck an egg. Success is the rebirth that follows each tiny death. It is what accompanies each milestone that is met. Success is what makes the suffering worth it.

I think this paradox is materialized well in the Japanese practice of Kintsugi. Kintsugi is an art form of repairing broken ceramics with gold alloy. It is the artistic manifestation of the Japanese philosophy of wabi-sabi, or celebrating the imperfection. You see, Kintsugi has less to do with the what, and everything to do with the why… Why repair broken ceramics? Why go through such lengths to make it beautiful?

Because the imperfections tell just as much of a story as the original piece. The gold lines that now hold the ceramic together add beauty to the piece *while* strengthening it.

Kintsugi reminds us to exist in the paradox of suffering and success. Not to fight it or to ignore it but to celebrate it and to be a part of it.

Suffering is an inescapable part of existing. It is also the fortifier of most experiences.

Suffering is the gold alloy that binds our successes together. Suffering is the the beauty that intricately weaves between the success of a once shattered dream. Success is the mended piece that is now decorated with suffering.

The two give each other such a deeper context. Outside of each other, suffering and success are merely events that happen. Independently, they give some things context. Together they give everything context.

So I implore you to try this:

Make a list of your successes, then list every single failure that led you to that place. Don’t do so out of spite or out of anger. Rather, do so with thanksgiving. Fondly remember the lessons you learned through suffering and don’t forget them when you experience success.

And through this exercise, going forward, you’ll remember your own gold alloy sprinkled throughout your life.

Continue Reading

Opinion Editorials

10 ways to digitally declutter and change your whole mindset

(OPINION EDITORIAL) One of the easiest ways to boost creativity and productivity is to do a spot of cleaning- both physically and digitally.

Published

on

voice and SEO

Decluttering digitally

As more and more of our lives have moved digitally – our hard drives and cloud storage have become the 21st century junk drawer. It’s about time for some spring…er…autumn cleaning, and one of the places that could use straightening up is our tech.

bar
Digital clutter not only eats up memory – a premium on phones or tablets, but it slows us down, makes us feel like we have too much going on, and blocks the gorgeous photos that we set as our wallpaper. Here’s a few tips/ideas to help jumpstart your list:

1. CLEAN THAT DESKTOP

Like a messy workspace, a dirty desktop on your mac or pc looks terrible! Clean up those files and folders, and delete those application shortcuts you don’t need. Put a nice zen or minimalist background (or a picture of your dog/child/Subaru) to show off that shine.

Smart Folders – Set up your folders and documents in a good folder system. Organize by subject or date, and know when to toss old files. A logical folder system means you don’t waste time hunting through things.

2. Unsubscribe

For the most part, we receive way more retailer notices then we can ever use. If you find yourself ignoring those, just go ahead and unsubscribe – or at least reduce the email in the preferences options found at the bottom of every email. You can also junk old RSS feeds!

3. Toss the Downloads

The downloads folder in your mac or pc gets anything you pull from a browser. That’s often a digital junk drawer that takes up a lot of space on your hard drive. Sort by date, and either delete or organize what’s in that folder.

4. Cut the Lights and Sound

If you have movies or music you don’t listen to, delete it from your phone or hard drive space. Chances are, most major media services remember your purchase and can be downloaded or streamed in the future.

5. Close or Forward unused email accounts

If you have unused email accounts that you don’t want, either close the account or forward to an active email – this is especially great for those university emails that you don’t remember your password to because you graduated in five or ten years ago.

6. Slow that Camera Roll

Your camera roll on your phone is another big user of space. Delete any photos that are poor quality or that have no value. Import or organize your photos in something like Dropbox or Google Drive if you need to make space.

7. Clear out your inbox

That little red notification icon on my iPhone drives me crazy. Regularly keeping your inbox clean can not only help you find emails easier, but ensure you don’t miss a bill or important communication.

8. Use email filtering

If you can’t bring yourself to empty your inbox, use filtering to move emails to certain folders, like IMPORTANT, IGNORE, COUPONS, etc. Filtering tools exist in Gmail, Exchange, and iCloud Mail.

9. Uninstall Applications and Software

If you have software you don’t use on your computer – take it off. You can always download it again. If you’ve been afraid of deleting Flappy Bird from your phone – it’s okay. You can always re-download purchased phone apps as well.

10. Delete the Social Media Noise

If you have friends, pages, and follows on Facebook or twitter that don’t bring you any value, cut them out. Or be liberal with the unfollow/unsubscribe/mute functions.

Get to it, Lars

In many ways, digital clutter is just as bad for us as physical clutter. It detracts from our enjoyment and takes us away from the content and work we want to get to. Take a few minutes, cut the kilobytes, and don’t let tech take your time. Get cleaning!

#DigitallyDeclutter

Continue Reading

Opinion Editorials

Serial procrastinator? Your issue isn’t time management

(EDITORIAL) Need a hack for your time management? Try focusing on your energy management.

Published

on

productivity

Time hack

Your author has a confession to make; as a “type B” personality who has always struggled with procrastination, I am endlessly fascinated by the topic of productivity and “hacking your time.”

I’ve tried most of the tricks you’ve read about, with varying degrees of success.

bar
Recently, publishers like BBC have begun to approach productivity from a different perspective; rather than packing days full of to-do items as a way to maximize time, the key is to maximize your mental energy through a different brand of time management.

So, why doesn’t time management work?

Time management

For starters, not all work time is quality time by nature. According to a study published at ScienceDirect, your average worker is interrupted 87 times a day on the job. For an 8-hour day, that’s almost 11 times per hour. No wonder it’s so hard to stay focused!

Second, time management implies a need to fill time in order to maximize it.

It’s the difference between “being busy” and “being productive.”

It also doesn’t impress your boss; a Boston University study concluded that “managers could not tell the difference between employees who actually worked 80 hours a week and those who just pretended to.” By contrast, managing your energy lets you maximize your time based on how it fits with your mental state.

Now, how do you manage your energy?

Energy Management?

First, understand and protect the time that should actually go into deep, focused work. Studies continually show that just a few hours of focused worked yield the greatest results; try to put in longer hours behind that, and you’ll see diminishing returns. There’s a couple ways you can accomplish this.

You can block off time in your day dedicated to focused work, and guard the time as if it were a meeting. You could also physically retreat to a private space in order to work on a task.

Building in flexibility is another key to managing your energy.

The BBC article references a 1980s study that divided students into two groups; one group planned out monthly goals, while the other group planned out daily goals and activities. The study found the monthly planners accomplished more of their goals, because the students focusing on detailed daily plans often found them foiled by the unexpected.

Moral of the story?

Don’t lock in your schedule too tightly; leave space for the unexpected.

Finally, you should consider making time for rest, a fact reiterated often by the BBC article. You’ve probably heard the advice before that taking 17 minute breaks for every 52 minutes worked is important, and studies continue to show that it is. However, rest also includes taking the time to turn your brain off of work mode entirely.

The BBC article quotes associated professor of psychiatry Srini Pillay as saying that, “[people] need to use both the focus ad unfocus circuits in the brain,” in order to be fully productive. High achievers like Serena Williams, Warren Buffet and Bill Gates build this into their mentality and their practice.

Embracing rest and unfocused thinking may be key to “embracing the slumps,” as the BBC article puts it.

Do yourself some good

In conclusion, by leaving some flexibility in your schedule and listening to your body and mind, you can better tailor your day to your mental state and match your brainpower to the appropriate task. As someone who is tempted to keep a busy to-do list myself, I am excited to reevaluate and improve my own approach. Maybe you should revisit your own systems as well.

#timemanagement

Continue Reading
Advertisement

Our Great Parnters

The
American Genius
news neatly in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Emerging Stories