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Opinion Editorials

Open letter: chastising the laziness of the real estate industry

When you take a hard look at the individuals practicing real estate, it becomes quickly evident who the “A” students are, versus those whose work simply doesn’t deserve to be on mom’s fridge.

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mother

mother

The art of growing up

My mom used to love everything I made. As a kid, this included finger-paintings, poems, and music. She loved all of it, and never hesitated to tell me how awesome it was.

There was a point as a teenager when everything I made wasn’t quite worthy for a place on my mom’s fridge. There was an unspoken expectation that I would produce only my best work. I couldn’t sneak bad grades, lousy projects, or plagiarized essays past my mom.

This used to bother me deeply. Why couldn’t I just cruise through my teenage years? My friends didn’t work as hard on their school work. I was passing all of my classes.

I wonder what my teachers thought of our work? It was clear to them who really explored the lessons, spent time interpreting them, and who created meaningful responses to the concepts presented.

Open letter to my industry:

In my profession of real estate, lazy students mail out 33 pre-fab marketing pieces a year. “C” students take cell phone pictures for their listings. Lethargic students allow others to build powerful content platforms, and simply put their name on the product like they made it themselves. This is not your best stuff. And it doesn’t deserve a spot on your mom’s fridge.

Sure, you passed the class though, right? What’s the big deal?

Well, you are slowly killing our industry. We are losing clients to the market itself, and each bad experience a consumer has as a result of your laziness further perpetuates the lousy stereotypes of our industry and forces the agent population closer to irrelevancy.

Accountability in real estate

No one is keeping us accountable the way in which my mom held me accountable.

“A” students hold themselves accountable. They create original work. They don’t copy. They research, audit, and adjust.

I want to make stuff that is worthy of my mom’s fridge. And I think you can make stuff that makes it onto her fridge, too. Just don’t expect to send her a million mailers, trap her with a “squeeze page,” or ask her for a referral when she hasn’t even met you. This is not your best stuff. And it won’t make it on her fridge.

Greg is the principal owner of Fischer Real Estate Services, a Fort Worth firm specializing in customer value and community enrichment. He’s also an MBA at TCU, and a proud member of the Naval Reserves. In his spare time – he sleeps.

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16 Comments

16 Comments

  1. Michael Gibbons

    November 14, 2012 at 9:45 am

    more like head in the sand:

  2. Michael Gibbons

    November 14, 2012 at 9:49 am

    1) NAR needs to reconstitute the professional stature of Realtors* 2) do something with online – just fix it 3) buyers pay “fee” for buy side expertise, sellers pay “fee” for sell side – this buyer pay all is like something arcane maritime law from the 18th century…put me in charge those would be my objectives and fixing those three fixes everything – *make Realtors the number one respected profession – yes above nurses …take it ON I dare you

  3. Andrew Mckay

    November 14, 2012 at 10:29 am

    This will never happen but simply after 2 years probation if a realtor isn’t grossing X amount of commissions or selling/buying X amount of homes they loose their license. How can someone represent the client well if they aren’t continually getting experience and becoming better by actually working and closing offers.

  4. Steve Nicewarner

    November 14, 2012 at 10:55 am

    This is one of the things NAR should be doing — driving all Realtors towards excellence as the standard

    • JimLee

      November 16, 2012 at 8:39 am

      @Steve Nicewarner Just for the record NAR has always encouraged and promulgated excellence in our profession. The true issue is the Realtors that won’t take the time and make the investments to take advantage of the tools and training available.
      My partner and I just got back from the NAR Convention in Orlando; 4 days crammed packed with classes, networking, and the trade show full of new and existing products to make you better and more successful.

      • Greg Fischer

        November 16, 2012 at 1:32 pm

        @JimLee  @Steve Nicewarner interesting points Jim, and kind of at the heart of this article. We are encouraged to do well. So are our kids. We all are. Its up to us as individuals to take the tools, education, and training that we receive and make excellent stuff with it

  5. beachtowne

    November 14, 2012 at 11:23 am

    What’s up with your website? I honestly was expecting to be blown away since you are up on your soapbox and all. It is unique, no doubt, but how exactly is it providing “customer value and community enrichment”? Teach me, Greg.

    • Greg Fischer

      November 16, 2012 at 1:27 pm

      @beachtowne dude, thanks for checking it out. I’m not coordinated enough to stand on a soapbox, I just fall off every time. But I do like to write about stuff thats on my mind – so if you want to have a conversation, great. If you want to snark away in a corner – than do that.

  6. stellaremarketing

    November 14, 2012 at 11:36 am

    Thanks for article Greg.  After years of working in and around real estate Ive always been shocked at the poor performance ‘students’ but then I am reminded of how this is the case in nearly EVERY profession – from teaching thru management.  It does make the stronger and more engaged shine however 🙂

  7. gregcook01

    November 14, 2012 at 5:57 pm

    Seems to me this is not NARs problem but a broker problem. Unfortunately, the economics of our business have caused many brokers to become landlords collecting rent checks each month. Succeeding a market requires hard work AND local knowledge and NAR can’t provide that.
    Of course I could be wrong

    • Greg Fischer

      November 16, 2012 at 1:35 pm

      @gregcook01 Greg – interesting comment about brokers acting like landlords collecting rent checks. That sounds about right. Also, as far as tools helping us do our jobs….. I look at it this way. You can give everyone a hammer. Some people will use it to build a birdhouse, and some people will use it to build a castle. Its our own prerogative.

  8. annarborrealtor

    November 14, 2012 at 7:49 pm

    Greg, I’ve often wondered if Realtors (some) had 9-5 jobs how they would make it. Seriously, I have more leads than I know what to do with and it is hard to find buyer agents that want to work. (((sigh)))

    • Greg Fischer

      November 16, 2012 at 2:15 pm

      @annarborrealtor amazing how much business is just out there for the taking

  9. gregcook01

    November 16, 2012 at 1:38 pm

    Greg, you’re right but I think the more immediate question, is who will pick up the hammer at all?

  10. yoweathers

    December 3, 2012 at 7:57 pm

    You brought out valid points.  It helps to reminds me to make sure I am doing “A” work. Thanks

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Opinion Editorials

Our five faves for Friday – almost Thanksgiving edition

(EDITORIAL) This week, I have so many faves that I can barely keep it at just five – Unicorns, gophers, tears, science nerdery, and rebellions, oh my!

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I heard a rumor that it’s Friday again, so today we share with you five of the neato-est things that we came across this week – some silly, some serious, all awesome.

1. Brands refusing to open on Thanksgiving Day

It started with retailers opening early on Black Friday, then opening at midnight on Thanksgiving Day, and now retailers are expected to force their staff to work instead of enjoy a bajillion-ish year old American tradition.

But some companies are pushing back, publicly refusing to open on Thanksgiving Day, so even though our home doesn’t care about Black Friday, we’ll be giving some business to those taking a stand.

2. I need you to know about my favorite tv show ever

So there’s nothing new about this, but since you’ve never heard from ME on a Friday Faves roundup, I really need you to know something about me – I have a lot of natural curiosities and history (when not told in a dusty way) fascinates the hell out of me.

Unearthed on the Science Channel is friggen amazing and literally EVERY episode has taught me something that I didn’t know before (like the one about Stonehenge included new discoveries that change how we think about how humans used to operate – seriously mindblowing stuff). All of the episodes are available online, yo, so get to nerding!

3. No one has bought me a Pony Cycle yet

One of the only email newsletters I actually open is The Grommet – they feature independent makers’ inventions and wares, and I’m all about supporting the little guy.

But I posted this insanely amazing Pony Cycle on my Facebook timeline this week with a request that someone buy me one. Guess what? No takers. My friends are monsters. I mean it comes in horse, unicorn (dibs), and zebra, why not buy me one or three?

ponycycle

4. Video that made me cry

After the recent earthquake hit Iran, there has been a deep need for food for the victims. Watch this video (my fave part is the pat pat on the back) and try to tell me that hate isn’t something we’re taught… also, I’m not crying, you are…

5. My favorite gif of this week

If you know me, you know I love gifs more than the average person. So when I came across this one, I knew I had to award it my fave of the week…

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Opinion Editorials

Is your job inadvertently harming your health?

(EDITORIAL) We often get so consumed with our work that we unknowingly hurt ourselves in the process. Learn how to keep this from happening.

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health at work

With the changes in seasons, we tend to put more of an emphasis on our health. This makes sense as flus and colds have a tendency to run rampant around the holidays.

However, we should be more mindful of keeping track of our health throughout the year. And, given that our jobs are such a large part of our lives, it is important to keep in mind that our jobs can have an affect on our health. Which can often be a bad thing.

For most of us, we are in the same space for eight hours of our day. Sometimes we think that just because it’s ourselves occupying that space, things can’t really get germy. Well, think again.

We have so many things that we touch on a daily basis – our keyboard, mouse, phone, ID badge, etc. These have a tendency to become a house for germs, which can hurt us as time goes on.

Combat this by setting aside some time each week to disinfect all of your most-used items. Also, consider keeping some hand sanitizer at your desk.

Getting up to clean around your office can help take care of another issue – being too sedentary throughout the day. Sometimes we get so consumed with plugging away at our computers that we forget to get up and stretch.

This can be harmful to your weight and your circulation. Keep the blood flowing by getting up and moving a bit every hour or so.

The mindfulness of your health should not stop at the physical, but should also involve keeping an eye on mental health. Your job plays a big part in this as well.

First of all, you start and end your day with a commute. For some, this can be incredibly strenuous – expensive, traffic-filled, etc.

This has been known to lead to depression. Try filling this time with positivity and fulfillment by listening to a quality podcast or an audio book. This will help to give meaning to otherwise wasted time.

The most important thing to monitor with your mental health is making sure to not overwork yourself. It can be difficult to find that perfect work/life balance, but it’s necessary for a happy and healthy life.

Try staying away from work emails and texts after a certain time of the day on weekdays or on the weekends. Think about it this way – you’re not supposed to tend to your personal business during work hours, so why let work interfere with your personal time?

All of this can be helped by checking in with yourself every once in a while, or even by using the buddy system and discussing the topic with a work friend.

Lastly, be sure to check with your company to learn about health and wellness programs that may be offered.

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Opinion Editorials

Do literally anything with your money besides buy an iPhone X

(EDITORIAL) The iPhone X is pretty snazzy, but let me express why your money belongs literally anywhere besides in Apple’s pocket for this phone.

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iphone x

The iPhone X is off to a rocky start, beginning with the fact that no one seems to know whether it’s supposed to be pronounced “iPhone Ten” or “iPhone Ex” and working up from there.

If you’re here, you probably don’t need me to tell you that a 5.8-inch OLED screen, facial recognition, 4K recording at 60 FPS, and an all-glass design are superfluous as hell — but just in the off-chance that I’m wrong, THE IPHONE X IS SUPERFLUOUS AS HELL.

Take literally 30 seconds to think about all of the mega-cool features that convinced you to buy your last smartphone, then think of the last time you used even half of those features without feeling compelled to do so. If you’re one of those people who uses all of the filters on the camera every day, fine, but I’m willing to bet that you just use your phone for Facebook, texting, and calling your grandma.

You don’t need a 5.8-inch, all-glass, basically-a-tablet-of-a-phone to do those things, but if money doesn’t mean anything to you, be my guest.

It’s also worth noting that there is a certain point at which “really fast” and “really, really fast” feel identical to one another. My personal experience with this phenomenon was with the iPhone 7 and the iPhone 8; it doesn’t matter how fast your newest processor is if the last one was fast enough.

Apple has a long history of publicly executing things that people are still using. While it’s hard to be too mad about the headphone jack, they hit a soft spot when they nixed ethernet ports—and, more recently, USB 3.0 ports—and the most recent dissident to fall victim to Apple’s indiscriminate chopping block is the Home button.

Yeah, that thing that make the iPhone usable in the first place? Not there anymore. Worse still, the simple display is now flooded with different shortcut hotspots. For example, you swipe up from the bottom of the screen to open the Control Center — no, wait, that’s how you get home. You swipe from the top-right corner of the screen to open the Control Center, while the top-left corner opens the notifications screen that — hey, are you writing this down?

To make matters worse, Apple added a bunch of different contextual shortcuts to the physical buttons on the sides of the iPhone X, further reducing accessibility. I could go on, but I think you get the point.

Is the iPhone X necessary? Absolutely not. Is it neato? Sure.

But is it worth your time if you’ve got dollar bills to blow? Again, absolutely not — do literally anything else with that money, up to and including burning it. As long as Apple continues to ignore the issues that plague their devices in favor of broken facial recognition and 3D emoji animation, consider spending your money elsewhere.

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