The art of growing up
My mom used to love everything I made. As a kid, this included finger-paintings, poems, and music. She loved all of it, and never hesitated to tell me how awesome it was.
There was a point as a teenager when everything I made wasn’t quite worthy for a place on my mom’s fridge. There was an unspoken expectation that I would produce only my best work. I couldn’t sneak bad grades, lousy projects, or plagiarized essays past my mom.
This used to bother me deeply. Why couldn’t I just cruise through my teenage years? My friends didn’t work as hard on their school work. I was passing all of my classes.
I wonder what my teachers thought of our work? It was clear to them who really explored the lessons, spent time interpreting them, and who created meaningful responses to the concepts presented.
Open letter to my industry:
In my profession of real estate, lazy students mail out 33 pre-fab marketing pieces a year. “C” students take cell phone pictures for their listings. Lethargic students allow others to build powerful content platforms, and simply put their name on the product like they made it themselves. This is not your best stuff. And it doesn’t deserve a spot on your mom’s fridge.
Sure, you passed the class though, right? What’s the big deal?
Well, you are slowly killing our industry. We are losing clients to the market itself, and each bad experience a consumer has as a result of your laziness further perpetuates the lousy stereotypes of our industry and forces the agent population closer to irrelevancy.
Accountability in real estate
No one is keeping us accountable the way in which my mom held me accountable.
“A” students hold themselves accountable. They create original work. They don’t copy. They research, audit, and adjust.
I want to make stuff that is worthy of my mom’s fridge. And I think you can make stuff that makes it onto her fridge, too. Just don’t expect to send her a million mailers, trap her with a “squeeze page,” or ask her for a referral when she hasn’t even met you. This is not your best stuff. And it won’t make it on her fridge.