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10 DON’Ts of Social Media

So many rules, so many people telling us what to do, so why would we listen if the medium is so new and rules are written as we go? Well…’s not so new anymore and as Gary Vaynerchuk, AKA @garyvee mentions in his exclusive sxsw interview It’s not Social Media anymore, it’s just Media“. Yesterday I decided to ask a random question on twitter “what are no-no’s of social media”? and after a lot of back and forth – this is the consensus:

Don’t be a Social Leech

No one likes blood sucking parasites! Don’t just take without giving back, make sure you reciprocate. Share your social capital.

Don’t be a Counterfeit Dud

People in Social Media read right through fakes – be yourself, be real!

Don’t take the insolent hard sale approach

Constant self-promotion will get you no where. Get to know people first and engage before guiding them to your website or asking for a favor.

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Don’t forget Social Rules of interaction

Same rules that apply in real life, apply on-line. Use common sense.  If you wouldn’t do something in real life, don’t do it on-line.

Don’t write anything you may regret later

That includes mentioning clients’ names, stories, and being contradicting (what you say will remain on-line forever).

Don’t Pontificate

No one likes to be preached at – your lectures may not even apply. What doesn’t work for you may work for someone else and vise-versa.

Don’t be a Robot

Be careful of automation. Some people use it successfully but the consensus is that automation is annoying.

Don’t be aloof

Engage people, be approachable and address the “social” aspect of social media.

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Don’t just dive in without testing the water

Different Platforms have different unwritten rules of engagement – it’s not a bad idea to lurk first and figure out how things work

Don’t NOT drink mojitos

I just put this one in here to see if you were paying attention

Here are some random things to AVOID as shared on Twitter:

  • “I’s” (avoid always talking about you)
  • being mean and being a jerk (although this works well for some)
  • self-promotion and hard sales
  • blanket tweeting as opposed to sprinkle tweeting (this one made me crack up)
  • adding contact details to everything you do
  • taking trolls personally
  • saying the same thing over and over again
  • being selfish (return the favor)
  • spam
  • lie
  • steal
  • being redundant
  • being boring
  • being irresponsible

I think this whole thing can be summarized into 2 words:  BE NICE!!

**thanks to everyone who played along yesterday and were so willing to give their opinions:  @lindaAWI, @davidgibbons, @MonteCarloSS2k, @phxazlaura, @DonEads, @jgx, @LarisaBelliveau, @enthused, @RealtorMcVey, @mklopez, @Timmy79, @JimDuncan, @gopalo, @Ribeezie, @acummings, @jessicahorton, @mikeventura, @talktodiane, @boulderite **

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Written By

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors,, and and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.



  1. Bob Carney

    April 6, 2009 at 7:46 am

    Amen….except for the Mojitos part. : )

  2. Derek Overbey

    April 6, 2009 at 8:56 am

    Don’t forget about sharing good stuff! Thanks so much for the link back to the awesome Gary Vaynerchuk interview. So glad I could do it and share with the masses. It was awesome!

  3. Joshua Dorkin @ BiggerPockets

    April 6, 2009 at 9:14 am

    I had an agent yell at me on Twitter for not capitalizing the R in the word realtor (whoops) and for not adding the (R) for “Registered” after it.

    DON’T DO THAT EITHER! lol ;p

  4. David Leonhardt

    April 6, 2009 at 10:35 am

    Hola Ines. All good, a better list than most – and I’ve read far, far too many. The only one I would qualify is the automation. If you offer something free, with no strings attached, it seems to be OK to auto-thank new followers.

    I’m going to post this comment over at the Digg page, too. 🙂

  5. Temecula Realtor Tim Taggett

    April 6, 2009 at 10:38 am

    It was my pleasure Ines to help, just hope people find our tips useful during their online networking!

  6. nickm

    April 6, 2009 at 10:40 am

    that’s a lot of rules.
    can i’s handle it?
    i’s dont know.
    bye bye

  7. Brian Block

    April 6, 2009 at 11:28 am


    I had a Mojito on Saturday night at a restaurant/bar called Caribbean Breeze in Arlington, VA — and for somewhere between 2 and 3 seconds, I thought of you.

    Just thought you’d like to know.

    BTW, let me know if you’re ever in the area and Mojitos are on me.

  8. Ines Hegedus-Garcia

    April 6, 2009 at 11:47 am

    Bob – of course YOU would say something about the mojito part.

    Joshua – that’s just SO predictable and ridiculous at the same time.

    Brian….just 2-3 seconds??? 🙂 j/k thank you for the invite and I hope to take you up on that some day soon.

  9. Ines Hegedus-Garcia

    April 6, 2009 at 11:52 am

    Hey Derek – what you did with those interviews is awesome – even exposed a few people that I didn’t know about (thanks!!)

    David – the thanking of new followers with automation is the number one controversial automation right now on Twitter. A lot of people will stop following you on the spot if you respond with an automated “thanks for following DM” – As with everything… need to test what works for you and different things work for different people.

    Tim – I’m sure many will….they need to be said 🙂

    Nicky Picky – don’t look at them as rules ok? (trouble maker!)

  10. Al Perry

    April 6, 2009 at 12:21 pm

    Ines, thanks for the suggestions. Do I get extra credit if I was drinking a Mojito as I was reading your post?

  11. Ines Hegedus-Garcia

    April 6, 2009 at 12:52 pm

    ABSOLUTELY Al!!! major brownie points! 🙂

  12. @Iconic88

    April 6, 2009 at 6:00 pm

    Great post!!…I just tweeted it on Twitter.

    Thanks for sharing your insight. **no more social media faux pas any more** 😉

  13. Ann Cummings

    April 6, 2009 at 7:37 pm

    Hola Ines! This is a great compiling of no-no’s for sure. Too bad that those who really should read these probably never will….sad. And because of that, we’ll continue to be bombarded by all their ‘stuff’.


  14. Ines Hegedus-Garcia

    April 6, 2009 at 7:40 pm

    @iconic88 – thanks for the retweet! 🙂

    Ann – so true and so sad – most people reading here know how it goes…but I guess we have to keep trying

  15. McKremie

    April 6, 2009 at 10:59 pm

    10 DON’Ts of Social Media –

  16. Anna Tevosyan

    April 6, 2009 at 11:01 pm
    10 Don’ts of Social Media

  17. Carla Feagans

    April 7, 2009 at 12:21 am

    RT @Iconic88: 10 DON’Ts of Social Media <– Hey, I love mojitos! How’d ya know? 😉

  18. Heather Harrigan

    April 7, 2009 at 1:35 am

    RT @newswise: great list of things to avoid, or at least treat with caution, in the social media

  19. Ann Cummings

    April 7, 2009 at 1:38 am

    RT @Ines: @acummings @Ribeezie 10 DONT’s of SOCIAL MEDIA TY!! {great list! sorta like – “great post!”} 😉

  20. Hilary Marsh

    April 7, 2009 at 1:43 am

    Ann Cummings RT @Ines: @acummings @Ribeezie 10 DONT’s of SOCIAL MEDIA TY!! {great list!}}

  21. Ricardo Bueno

    April 7, 2009 at 2:16 am

    Favorite line in this post: >> “Don’t NOT drink mojitos (via @ines of course; who else?)

  22. Ricardo Bueno

    April 7, 2009 at 12:29 am

    @Ines: so are mojitos the “secret sauce” to your blogging success? Just wonderin’…

    On a serious note…my thoughts are: *Be Yourself*. It’s much easier that way (easier to connect, share, engage)…

  23. Laura Orsini

    April 7, 2009 at 5:42 am

    RT @Ines 10 DONT’s of SOCIAL MEDIA [Great list, Ines! Happy to be able to contribute. L]

  24. Joe Loomer

    April 7, 2009 at 4:35 am

    Great read Ines – I know I’ve got to keep a close eye on my media pages to make sure my Navy buddies and my clients and friends don’t interact in the wrong lingo! Brings new meaning to the words “you just had to be there.” If you’re ever in Augusta, Mojitos are on me….

  25. Ines Hegedus-Garcia

    April 7, 2009 at 7:27 am

    Pablo, you can say mojitos are my “secret sauce” to social media success (wink wink)

    **and yes….being yourself is the only way….it makes us real, it makes us approachable and vulnerable – which in this medium can be tough at times, but necessary**

  26. teresa boardman

    April 7, 2009 at 12:36 pm

    LOL this is all hard for me because I am anti social

  27. Ines Hegedus-Garcia

    April 7, 2009 at 2:13 pm

    yeah yeah T – whatever! 😀

  28. Ines Hegedus-Garcia

    April 7, 2009 at 2:14 pm

    Joe – as long as they interact with each other – they can do it in whatever lingo they want 🙂 And thanks for the offer on the mojitos (looking forward to it)

  29. Lilian Chisca

    April 7, 2009 at 5:40 pm

    10 DON’Ts of Social Media ? ? summarized into 2 words: BE NICE!!

  30. Dan O'Brien

    April 8, 2009 at 12:12 am

    Real Estate Magazine – 10 DON’Ts of Social Media

  31. Ken Brand

    April 8, 2009 at 8:11 am

    Shhhh….keep it secret.

    If people are rude, mean and slow, let’em buy the rope, tie a noose, throw it over a tall tree limb, secure the no-noose end to an immovable objcect, gently slide the noose around their neck and…..

    I don’t know…maybe this comment is a SM fauxpax.

    I always enjoy your Rum laced point of views. Thanks

  32. ines

    April 8, 2009 at 2:50 pm

    LOL @Ken – funny about the “rum laced point of views” – I was called a drunk at a local paper this week by anonymous cowards….I guess that also comes with the territory no?

  33. ken brand

    April 8, 2009 at 4:35 pm

    Ines, Hear Ye, Hear Ye, any weasel who slams anyone anonymously should be slapped and shunned when found out….until then, most definately ignored. Dear ‘Wussies” please step forward and remove your hoods…..err….masks.

    Rock on Ines…Clink-Cheers.

  34. Ines Garcia

    April 22, 2009 at 8:32 am

    Ines, as a newby in SM I find your tips useful. I have made a few mistakes…but that’s how we learn. Actually I haven’t had a Mojito!
    Thanks for sending me the link to the article. This is the one I was looking for.

  35. ines

    April 22, 2009 at 12:52 pm

    Ines – your first mistake…..not ever having a Mojito….let’s correct that ok? 😀

    If we wouldn’t make mistakes, we wouldn’t be human – it’s how we correct those mistakes that makes us better people.

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