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Top 6 Ways to Un-Creatively Add Good Content to Your Real Estate Blog



I am slammed. We took 7 listings this week, which brings our total close to about 40 homes for sale in Colorado Springs. I am also a real estate trainer and technology coach. Basically, I am a full-time, top producing real estate agent … a DOUBLE agent who teaches other agents how to be as busy as me. All that AND find time to mess around with my kids an maybe do a load of laundry here and there. … Oh, and then there is Twitter and Facebook.


A HUGE chunk of my business comes to us from our blog. When we were moderately busy, I could always find time to squeeze in well-thought-out and super-researched original posts. But now I do not have the time to dedicate that much time to my blog … at least not now. (In fact, I think I have accidentally cloned myself in order to write THIS post…)

So Now What?

I am smart. No, that is not bragging. It is just fact. I may not have much common sense, but I have brains. So, I decided to use my “brains” and come up with a way to un-creatively add good content to my blog without exerting too much effort. No -I do not plan on doing this ALL the time, but I needed something to fall back on when I am as busy as I am right now. Here are the Top 6 Ways to Un-Creatively Add Good Content to Your Real Estate Blog … with some examples.

6 Good Ideas

  1. Bring the Blog – I signed up for their real estate blog content a few days ago. When I absolutely HAVE to have something posted, I just browse through their articles, pick one out, add my keywords in a few places and schedule it to be posted on my blog. This is great for when I am going to be out of town for days at a time, training. Kind of like a blog babysitter – not the same love an affection as Mom, but hopefully they know CPR.
    Example: Simple Colorado Springs Real Estate Definitions: FICO
  2. Guest Writers – I often have lenders and other real estate related folks send me articles. When I am busy, I just plop one of their articles in an WHA LA! (or viola … or whatever) I suddenly have content that I did not have to think about.
  3. Videos – People love videos, and there are PLENTY OF suitable real estate videos on You Tube that can provide MINUTES of education and entertainment for your readers. Just throw in a 2 sentence synopsis with one of your keywords, and you are set.
    Example: How to Buy a Bank Owned Home in Colorado Springs
  4. Pictures – I have spent the better part of the last 3 years married to my camera(s). I have taken so many fricken’ pictures of Colorado Springs that I could easily never leave my house ever again. (Although that would make me more crazy than “some people” would say I already am …) When I am short on time, I just post pictures of a specific area with a short blurb about it and a link to “Search All Homes For Sale” in that area. People love pictures. And people love searching for homes in an area that they can “see.” (Or, just link to someone elses photos: Building Neighborhoods – Photos By Alex MacLean)
    Example: Things to Do – Break the Law by Hiking Manitou Incline
  5. Links – I spend 5 minutes browsing the news readers for real estate articles and just post a list of some interesting links.
    Example: National Real Estate News Update
  6. Blatant Laziness – Pose a question to the real estate community (via Facebook and Twitter) and post all the answers you get. I was QUITE impressed at how awesome this turned out to be, so I will be doing it again.
    Example: Real Estate Thoughts – Short Sales

So, hopefully you are SO BUSY that you, too, can take advantage of these ideas for YOUR blog.

Mariana is a real estate agent and co-owner of the Wagner iTeam with her husband, Derek. She maintains the Colorado Springs Real Estate Connection Blog and is also a real estate technology trainer and coach. Mariana really enjoys helping real estate agents boost their businesses and increase their productivity through effective use of technology. Outside of real estate, blogging and training, she loves spending time with her husband and 2 sons, reading, re-watching Sci-Fi movies and ... long walks on the beach?

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  1. Mark Green

    April 10, 2009 at 9:58 am

    LOL, what a great article. Ironically, I’m about to conduct a live webinar about this very subject with Dan Green who is the owner of Bring the Blog :).

    These are some great tips for coming up with fresh content on the fly. Thanks for sharing.

  2. Brendan Aiello | San Mateo Real Estate

    April 10, 2009 at 10:01 am

    Our blog is struggling with content and our writers struggling to squeeze our newer blog into their schedules. This post is being printed out and used at our next team meeting. I am doing #6 right away and going to try to find some guest authors so I can add a new style in every now and then.

    Thanks for the wise tips Mariana!

  3. Jill Wente

    April 10, 2009 at 10:17 am

    Great ideas on how to quickly write a blog post.

    I hate to admit how long it takes me to write some of my posts.

  4. Missy Caulk

    April 10, 2009 at 6:18 pm

    Cyndee Haydon told me about Bring the blog this year at KW, she came over one day. She told me it had pulled her out of not posting for a few days when she is busy.

    I just need to do it !!!

    I do use helpful video’s too, with key words and that is helpful too.

  5. JB Brookman

    April 10, 2009 at 7:22 pm

    Mariana- I have been dealing with the same issue, during this refinance boom… These are some fantastic ideas for keeping great content on our blogs. Thanks! JB Brookman

  6. real estate syracuse,

    April 11, 2009 at 3:20 am

    A great idea to the beginners who want to write blog…..

  7. Mariana Wagner

    April 11, 2009 at 1:38 pm

    Mark – I love Dan. Sounds like a great webinar!

    Brendan – Thanks and good luck!

    Jill – I am all over the place. Some of my BEST posts are whipped out in a mere half hour, while others ones plague me for days.

    Missy – Took me a long time, but now I am so thankful I subscribed!

    JB – Thanks!

    RES – So long as beginners understand that this is SUPPLEMENTARY and not meant to replace original content.

  8. Bill Lublin

    April 13, 2009 at 8:51 pm

    Marianna; You make such an important poitn about using your time and your resources to effectively communicate without needing to author every word that comes out on your blog – and you demonstrate that even people who are not comfortable as authors can contribute and share content in a wide variety of ways –
    Once again – YOU ROCK !

  9. Dru Bloomfield

    April 16, 2009 at 8:02 am

    This post goes on my virtual bulletin board. I’ve been struggling to create content when business is strong. It’s the same old issue that I think others have dealt with before, just in a different medium. It seems that I’ve been hung up on the idea that I must continually put new, creative content online. With this mindset, my posting has really slowed, so your ideas come at an opportune time -“when the student is ready”.


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Business Marketing

“House on coroner” and other deadly marketing typos

Realtors that don’t proof read their property descriptions in the MLS inevitably end up in the hall of shame here at AGBeat. We hand pick these bloopers in hope that you will be inspired to check yourself before you go and wreck yourself.



identity theft

marketing typos
Hi Friends – it’s blooper day, and I found some hilarious gaffes on the MLS this week. I think I finally figured out why we consistently see such errors – agents are letting their pets write their listing remarks.  On the other hand, I suspect that my dog can spell better than some of these culprits, so I may be casting unfair aspersions. Thanks to Jane Peters of Los Angeles for the Blooper of the Week (she hit the mother lode with that one).

Is There A Pulse?

“2 beds uhg” (Me Tarzan, you dummy.)

“Big barths” (Yeah, that usually accompanies a bad hangover…)

“No balls after 9 pm” (My ex had the same problem.)

“House will shit all buyers” (Hence the corn particles in the front yard?)

“Sorry – already bought” (Sign taped to back of seats in the House Chamber.)

Can You Detect A Heartbeat?

“Stay toned for open house schedule” (Man, L.A. sure is a tough market!)

“View from top of hell” (Graffiti on the wall in the Oval office john. )

“Just needs lifts” (…said Tom Cruise’s agent to his producer.)

“Pool chub” (Caption under a photo of me in my bathing suit at the office BBQ.)

“House on coroner” (How convenient – he’s already there to pronounce himself dead.)

Pull The Plug

“Coop for sale” (Oh, is Foster Farms going out of business?)

“Drop in sot” (I see you’ve met the guys who play poker with Uncle Paddy.)

“Coy fish in big pond” (Where are the gregarious fish – in the kegger pond?)

“Big water fault in back” (That’s called a tsunami, and if I were you, I’d run like hell!)

Last Rites

“Bright, Quite garden condo. like home 3bads and 2 full bath, fire place3 tend-om parking, incloding refrigcrater” (Take the fork out of the socket and then remove your aluminum foil hat, because your hair is on fire…as is your career.)

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Business Marketing

“Breakfast hook” – More MLS hoots and hang-ups



Hope is Crap Spelled Backwards

Well friends, this is my last blooper post of the year, and I still have not run out of material. I don’t know whether to thank these hapless agents or to flog them. At the very least, Perhaps I should commend them for sending us off into 2012 with a lot of laughter. Enjoy these bloopers, and have a Happy New Year everyone!

For Those With Hang-Ups

“Kitch with breakfast hook” (Heehaw – hook ’em, book ’em and cook ’em!)

“Indescribable wildlift” (How are those diet pills workin’ out for ya, sweetie?)

“Bif gym fully equipped” (Who’s more fully equipped – Bif or the gym?)

“Brig bonus by New Year’s day” (Yay – a prison party – at last I’ll find a date!)

“Pets wilcome” (Ahhh, a veternarian’s Field of Dreams.)

From Those Who Should Be Hanged

“Christmas crab bag” (I think there’s an ointment for that.)

“Big troy drive” (Big Troy talk like Neanderthal.)

“Nice entertainment arena” (Proudly offered by Ringling Brothers Realty.)

“Fully rehabilitated upper level” (Let me guess – “Twelve Steps” to get there?)

“Breakfat room” (Lapband, anyone?)

“Come to holiday patty” (This is Hollywood, pal – if you pay Patty, she’ll come to you.)

“Enjoy the egg nod” (That explains how your head slammed into the keyboard.)

Can You Hang Somebody Twice?

“Celebrity hose” (Who did they belong to – J. Edgar Hoover?)

“You’ll like dip in pool” (I will if he’s cute and buys me dinner…)

“Ned addition” (Is Ned the dip floating in the pool?)

“Hug play area”  (Ned again?)

“Please ignore big hole in yard” (Should I also ignore the casket with the dead flowers?)

And The 2011 Dufis Award Goes To…

“Buyers will flock like bees to hiney” (Okay, let me first stop laughing long enough to pen a smart-mouth comment. …Oh hell, I can’t….this is killing me…seriously, this has me on the floor, folks.  Okay, let’s try again: “Buyers will flock like bees to hiney.” I’m sorry, I just can’t top that one other than to say:

 “They must  know an ass when they see one!” 

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Business Marketing

“House has spark” – burning up the MLS with typos and other bloopers



The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS.  However, I get submissions from all over the U.S., so no one is safe from the eyes of  the Blooper Scooper. Check out these blunders:

Do You Smell Smoke?

“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)

“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?) 

“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)

“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)

“Mush added to this house” (Was that the overflow from between your ears?)

I Think I See Flames

“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)

“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)

“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)

“Separate pod to build GH” (That should please my pea-sized buyers.)

“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)

Still Smoldering…

“Ideal for gusts” (That’s great…if you want to live in a wind sock.)

“Impaccably detailed” (Incredibly challenged)

“Stylish pewder room” (Try burning a match.)

“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)

Nothing But Embers (This Week’s Fave):

“From a bygone error” (You have just written your own epitaph.)



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