We are often reminded that hindsight is 20/20 – a proverb that means “it is easy to understand something after it has already happened”, and how ironic that is since we are in the year 2020 and not sure we can fully comprehend all we are learning and what hindsight this will bring.
Reflecting back to six months ago, there were many of us that didn’t have much of a clue about what the rest of 2020 would look like and how we would have to adjust to a more virtual world. We’ve updated our ways of working, connecting with colleagues, socializing with friends, networking with those in our industry, or looking for a new job.
Microsoft suggested that we have seen two years’ worth of digital transformation in about five months. For example: MS Teams, Zoom, and Google Meet have become the new way to host networking sessions, work meetings, and “chats” with colleagues; Tele-med appointments became the norm for routine or non-911 emergency doctor appointments; curbside pickup at grocery stores and food to-go orders via online ordering became the new normal (they existed before but saw tremendous growth in number of users).
We also had to learn how to create engaging and interactive ways to connect solely through a screen. We are already Zoom fatigued and wondering how online meetings have zapped our energy so differently than in person. It turns out, looking at ourselves and trying to talk to a group is a lot for our brains to process.
The Atlantic shares a great article about why the Zoom social life might feel so draining, saying that “Attempting to translate your old social habits to Zoom or FaceTime is like going vegetarian and proceeding to glumly eat a diet of just tofurkey”. No offense to vegetarians, of course.
You could argue though, that we’ve all been interacting via screens for years with the dominance of social media channels – whether it was posting our thoughts in 140 characters on Twitter, or sharing photos and videos of our artisanal sandwiches/cute kid/pet pictures on Facebook. But this seems different. Times are different and we will not be going back soon.
In this interim, many people are trying to make the best of the situation and are figuring out ways to connect. We will always need human connection (and without the germs, even better).
What about our single friends? If they don’t have anyone in the house to already drive them crazy, then where can they go to meet new people and/or possibly love interests?
While many experts are trying to predict the outcomes of this global shift, it may be hard to know what will change permanently. We know many industries are experiencing major disruptions – online dating apps being one of them.
According to Digital Trends, Tinder still ranks as one of the top dating apps. However, now that people are sheltering in place and/or social distancing, there’s a new app taking over as a way to “meet” someone a little faster, while also allowing you to stay behind the screen, sans mask.
“Slide is a video dating app that changes your first-date frustrations into real connections and instant chemistry. Explore video profiles, go on first dates via Video Calls at your fingertips, and find that chemistry before dating IRL.”
So, while Tinder, Bumble, and Hinge play quarantine catch-up, Slide is stealing their market share.
How? With video.
Slide recognized the massive success of short-form video platforms like TikTok, and have translated it to dating. They focus on features like:
- “Vibe Check”, which gives you the option to video chat immediately after matching with someone to see if there’s chemistry. This will save you from long or misinterpreted text conversations and money you may have spent on that first date.
- A video-first approach that lets you see the real people behind the profiles so you can pass if they aren’t really who they say they are.
- AI-assisted creation of “future bae” profiles that help suggest your best matches and spare you extra swipes. If Netflix can find similar suggestions…
As of August 2020, the Department of Labor and Statistics estimates about 13.6 million people are currently unemployed and searching for a new j-o-b. Is it possible that some of these newer ways of connecting online could be included in how we network for a new job/career opportunity?
For example, instead of sending a connection or networking request on LinkedIn, what if we could send a quick video about our story, or what we’d love to learn from that person, or how we’d like to connect?
Would that create a faster, better, possibly more genuine connection?
This would seem worth exploring as many job connections are created by in-person networking or reaching real people vs. solely online applications, behind a screen. Some other formats that have seen increased use are Marco Polo for video chats (you don’t have to both be available at the same time) and FaceTime group calls.
It might be worth exploring how short-form video platforms could assist job seekers in networking, outreach, and connecting with others. These are just some ideas as we continue to watch this digital transformation unfold.
JoeLoomer
February 12, 2013 at 7:06 am
Kinda agree with you there, Greg. Dotloop is missing a very big opportunity for a hilarious parody of the green industry here with their paperless solutions.
Navy Chief, Navy Pride
Greg Fischer
February 12, 2013 at 1:29 pm
Joe, thanks for reading. Go Navy!
Mike Kehoe
February 12, 2013 at 10:36 am
Nice story. Good insight. Small detail. It is feasible that the information on the app is more accurate than the yard sign. Information is changed in the MLS, updated by Realtor.com, the yard sign guy at best is on his way to remove the sign. Calling the brokerage would obviously negate the advantage. Not a big deal, but probably the loophole that Realtor.com was using to make their point.
Greg Fischer
February 12, 2013 at 1:36 pm
Thanks @facebook-1355431723:disqus – the issue regarding the yard sign information is interesting to me. Brokers have different language on their signs, and no regulation (at least in my state) to reflect a status of the listing using signage. We are required to update statuses in the MLS for co-operating brokers information, but must also be cognizant of representing our sellers best interest by continuing to market the property (or whatever the listing agreement says) until the transaction actually closes.
Jeff Bernheisel
February 12, 2013 at 12:16 pm
1 word: Royalties. 🙂
Greg Fischer
February 12, 2013 at 1:28 pm
@facebook-588995212:disqus contact the editor. Their selection 🙂
rolandestrada
February 13, 2013 at 1:47 pm
I used to fall for almost every new service that came down the pike. I have become more techno proficient . So now when I see new “productivity” services come out, I mostly roll my eyes even if the presentation is slick. Usually once I dig into the service offered I realize it’s something I already have covered or can do myself for free.
Greg Fischer
February 14, 2013 at 1:37 am
Roland, I actually happen to be very interested in all RE tech, including the companies mentioned in this post. What I wanted to explore further was whether the marketing messages resonated or not
rolandestrada
February 13, 2013 at 2:10 pm
I like your website. Squarespace? No IDX?
Greg Fischer
February 14, 2013 at 1:35 am
Hi Roland. Thanks for reading. Site is WordPress build on Genesis. No IDX