Nestio Listings: solving inaccuracies in rental listings
Real estate listing accuracy has long been a sticking point for both consumers and real estate practitioners, especially rental listings, a monumental problem that Nestio has set out to tackle. The bookmarking site not only captures listing information but compares listings from various sites side by side, so rather than competing with search portals, they enhance the experience by having made it collaborative and intuitive since 2011.
Although they set out to simply streamline rental search, they continued to hear listing data inaccuracy as the top complaint from consumers, so they studied how rental listings were managed prior to ever being seen by consumers.
Nestio Founder, Caren Maio tells AGBeat, “We spent thousands of hours talking to landlords and brokers, and we learned that the real issue the rental industry faces is a lack of back-end technology to manage and communicate listings information. We spoke to many landlords, and they were reliant on whiteboards, spreadsheets, word documents, and fax machines! They were being forced to update a variety of touch points (company website, brokers, leasing team, etc.) and all of the repetitive data entry involved resulted in wasted time and money.”
Maio added, “We spoke to many brokers and learned that they were struggling to receive information. They received broker blasts periodically, but without a centralized database of information for rentals, found themselves in the dark on what was truly available. As a result, by the time rental listings are posted on separate/3rd party listing sites – they’re often outdated. We took a look at the outdated, silo-ed systems being used to manage and communicate information, and saw an opportunity to expand out capabilities.”
The first real-time platform
Nine months later, they have not only revamped their website, but have launched what they call the first real-time platform for the rental industry where landlords, brokers, and renters can communicate rental listings, subsequently replacing those whiteboards, spreadsheets, and fax machines which Maio says will give consumers more confidence and please landlords with fewer days on market. The agent platform is now live and functionality for brokers is forthcoming.
“We’ve been signing up landlords for almost six months,” said Maio, “and already have 15% of the NYC landlord market using it with great success. Additionally, our emails to brokers reach almost 50% of all brokers in NYC – with an open rate of 76%.”
User feedback, what’s next
Craig Charie at Charie Properties said, “Nestio tracks all units I own, manage and rent. Nestio has been a welcome change from spreadsheets and white boards, and has increased our productivity remotely. Clearly, it is the future of the industry.”
Cristina Capitummino of MPI/Mall Properties said “Nestio Listings consolidates all our available apartments into an easily accessible *database* so every broker has our available listings, updated in realtime, right on hand.”
In conjunction with developing the product based on user feedback and insight, they hired a top gun business development talent with over a decade of leasing experience, and next up, they’re assembling an advisory board of industry insiders/experts, starting with Sean Black who was part of the founding team at Trulia.
7 ways your body language can make people want to know you
Better believe it, 55 percent of communication relies on body language – are you saying what you want to say? Here are 7 ways to make an impression.
Let your body do the talking
Have you ever gotten the prickly suspension that someone didn’t care much for you and couldn’t figure out why? It was likely their body speaking to you.
Learning to understand and use body language can help you capture and attain positive attention.
Grasping the impact of even some of the smallest gestures can be the key to understanding a new companion or putting your best foot forward when meeting others.
Here are seven ways your body can speak positively without your mouth saying a word.
1. Like an old companion
Upon meeting someone new the best thing you can do is to remain calm and confident. The best way make your body appear relaxed is to treat your new acquaintance like an old friend. Your body will automatically loosen and soften.
2. Greet THEN smile
Your smile is a powerful force, one that you should be keenly aware of. Instead of meeting new acquaintances with a smile immediately, hold back until you’ve had a moment to look over the person’s face. They’ll believe the grin was meant for them and perceive you in a more positive light.
3. Angle your body
During a greeting, be certain to point your body toward the person completely. This will confirm that they have your undivided attention.
4. Forget the fidgeting
Keep the frequency of squirming and fidgeting to a minimum. For many this is difficult to do while you’re holding a continuous gaze. However, you might considerate counting the amount of times your speaker blinks. It will help you focus on something other than how much you want to wiggle. Plus, in various studies, participates who did this trick were perceived more fondly than their peers. Just remember to focus on what they’re saying too!
5. Perfect posture
Think about keeping your head up, with your chin at a 90-degree angle from your neck. Keep your body erect, as if someone is pulling at your puppet strings!
6. Continuous eye contact
After an initial meeting, a person’s eye contact is imperative. Don’t break eye contact until the person is finished speaking. When you do, do it ever so slowly.
As mentioned above, continuous eye contact is important, but if there is someone of specific interest within a group, make certain to scan back to that person when there are conversational cues that might provoke a response or reaction. Caution: Be careful to use this one correctly. Otherwise, you might just look like you’re staring. We want to invoke a positive response, not a creepy one!
Use these body language tips the next time you meet someone new and interesting, and they’ll want to know you right away!
How to take the perfect profile pic
The profile picture has become the standard by which we measure ourselves, our colleagues, and even future employees. So how do you make sure it’s perfect?
We all have to have a profile pic somewhere
We all know the bathroom selfie is a social taboo and not recommended for anyone over the age of 17, especially if you want to depict yourself as a semi-intelligent human being. However, do we really know the difference that a closed or open smile would make on a potential employer or date? Do we understand the minutia of psychological processes that are involved when we make instant judgments based on appearance?
The key to having a profile picture that stands out from the rest, one that will astound, amaze, and get you that job at Google (not really, but it helps to dream big), is all in the details. An immense amount of scientific research is available on the psychological effects of having a poor or an excellent profile pic, and it helps to know objectively how your pic holds up to scrutiny.
Is your profile pic conveying what you want it to?
According to a study reported by the journal Psychological Science, it only takes 40 milliseconds to draw a conclusion about a person based on their photo, which is about how long it takes to snap your fingers. This makes sense, especially because, the phrase, “making a snap judgement,” is used so much by our society.
Photofeeler, a great app to help you get feedback about your profile pic via real people voting on your picture, conducted a study that examined over 800 photos, which rated them on three attributes: likeability, influence, and competence.
What they found might be interesting to you, and it might also help you on your way to becoming a top influencer on your LinkedIn profile. Or it may just get you a few more likes when you post a new selfie. The outcome is up to you.
Squinch your eyes, wear a gray suit
The study concentrated on five areas of the profile pic’s composition: eyes, face, body position, setting, and editing, and focused on three attributes; likeability, competence, and influence.
Eyes were perceived the best when squinching, correlating positive increases in all areas. Wearing sunglasses decreased likeability, and obstructing the eyes led to decreases in competence and influence.
Smiling open mouthed while showing teeth, or smiling while laughing showed the greatest increase in likability among all areas.
Wearing a dark gray suit with a neutral background had the most positive correlation with influence, and competence, and no real increase with likeability.
Also, don’t bother with those Instagram filters, because they actually decreased competency, and likeability, and if you are a photographer, or an enthusiast, then you might find that using the rule of thirds is the best approach when taking a profile picture, and showing head and shoulders (not the dandruff shampoo), had the most beguiling effect as opposed to full headshots or body shots.
Time to update your profile pic?
Profile pictures are signposts for our digital personas, and it’s probably one of the most important elements we can have that give a visual impression of our human side.
The importance of having a great profile picture; can’t be understated. Either if it’s for your personal or professional life, your profile pic is something that should be not overlooked.
I think I am going to go change my linked in profile picture now.
Surprising facts on the state of technology: are wearables really all that?
(Tech News) With all the talk about wearable technologies, one would think more and more people are jumping on board the trend, but are they?
Let’s talk about that wearable bandwagon
Wearable technology seems to be the latest buzz, but how many people have actually jumped on the bandwagon? Apple’s recently launched smartwatch was the latest addition to wearable tech gadgets. While it drew significant interest, recent research by GlobalWebIndex suggests that most adults are not partaking in the wearable technology trend.
GlobalWebIndex surveyed 170,000 adults, across 32 markets and only 9 percent report owning a smartwatch and a mere 7 percent own smart wristbands. This is in heavy contrast to the 80 percent of adult who own a smartphone.
While smartphone ownership has reached an all-time high, according to the survey, it has yet to overtake the 91 percent of people who current use PCs to access the Internet. A surprising fact of the research: only 47 percent of those surveyed use a tablet. Personally, I would have though tablet use would be more heavy than this figure.
One particularly interesting point in the GWI survey is in regards to VPNs. Virtual Private Networks (VPNs) are increasing in popularity. The rise of restrictive firewalls in some markets has led to their necessity. VPNs allow you to appear on the Internet as if you were somewhere else than your actual location.
Most users are not searching for apps…
According to GWI, 27 percent of survey takers said they had used a VPN at some point. While using a VPN, the most highly accessed service is Google Play. It seems a bit surprising, perhaps, but most of these users are not searching for apps, but rather audio and video gaming content. A close second to Google Play, is the iTunes store.
Mobile Internet use is also on the rise. GWI states that 75 percent of smartphone users are accessing mobile Internet services on their smartphones with the average amount of time spent browsing coming in around 1.85 hours. This is quite an increase from the 40 minutes spend in 2012. Some markets are seeing PCs being replaced by phones, so it makes sense that their mobile devices are seeing more usage.
So what does this mean for you?
This may change the way you develop your content. Pages that display beautifully on a PC, may not do so on mobile devices. With more and more people using Internet on-the-go, it may change the way content is displayed as well as consumed.
Additionally, while wearable technology may be trendy, it doesn’t seem as though everyone is on board (yet), so it may be prudent for developers to wait a bit before taking the plunge into that particular marketplace.
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