Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Real Estate

Real estate photographer showcases stunning comparisons

Not your grandma’s before and after

Dallas based real estate photographer, Lance Hames has caught the attention of the photography world with his website through creative use of technology to feature before and after shots. Rather than offer side by side shots in his “Typical vs. Pro” showcase, Hames takes a different approach.

Larry Lohrman, President of PFRE Media said, “I’ve seen a lot of attempts at illustrating the difference between typical real estate listing photos and professional real estate photos but Lance’s page is one of the best illustrations I’ve seen.”

By using javascript code that makes a mouse-over effect, each before shot hides the stunning after shot, with Hames noting that the same lighting was used and highlights how incredibly different a point-and-shoot is from the work of a professional with the proper angles, tools and editing suite.

Striking comparisons

“The comparison is striking and the mouse over approach is a great approach to showing the difference,” Lohrman opined, adding that it is an effective way to show potential clients the difference between this photographer’s work and others’ work and tangibly proving results.

AGBeat has long profiled quality photography, namely in real estate because if there are roughly three million listings on alone and each listing averages maybe five photos (we are hypothesizing), that is at least 15 million images on the web right now that represent the industry as a whole, whether Realtors like it or not.

Advertisement. Scroll to continue reading.

Bad photography will never end, but as the world becomes more aware of the results quality photography can provide as demonstrated by Hames, the Realtor reputation can be repaired, even if only slightly. When hiring a photographer, consider what their competitors’ work looks like and what it looks like when you go it alone – the differences can be night and day, just as shown on Hames’ site.

Below: on Hames’ site, you will see only the before image until you scroll over the photo, but we have showcased below the stunning differences of one of the many showcases.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.



  1. Roland Estrada

    March 1, 2012 at 9:04 pm

    The Realtor photo horror show is shocking sometimes. I recently started shooting in Auto Exposure Bracketing mode with my Canon S80. It takes three exposures. I then use a free program on my Mac called HDRtist. I drag and drop the three exposures onto a drop-zone and I’m done. Massive difference in photo quality. They look professionally taken.

  2. Steve Castaneda

    March 1, 2012 at 10:02 pm

    Having high quality real estate photos will definitely get more people through your listings; that’s for certain. I’m mostly a buyer’s agent at the moment, and it is quite common for a client to be compelled to see a home because of pictures alone (regardless of features and amenities).

    Having high quality real estate photos is a definite way to remove a barrier between finding the right buyer and getting a listing sold. Do it!

  3. Lance Hames

    March 1, 2012 at 11:50 pm

    Thank you Marti for your post, and everyone else for the words of encouragement!

  4. Andrew Kantor

    March 2, 2012 at 9:47 am

    I notice that at least in the second picture on the company’s site (exterior of the home), the grass has been colored in. It’s brown in the original, but green in the “pro” version.

    Assuming he’s telling the truth about the scenes being the same, wouldn’t that violate the Realtor Code of Ethics? How much manipulation is permitted?

  5. Lance Hames

    March 2, 2012 at 12:54 pm

    At least in our local MLS, NTREIS, we are permitted to green grass because it is not a permanent feature. We are not allowed to do things such as remove signs, powers lines, etc.

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

(BUSINESS MARKETING) If you're looking to improve your photography skills, or make little extra cash by taking up a side hustle, here's a really...

Tech News

(TECH NEWS) Scanners are dead. Smart phones are flourishing. Googles new photo scanning app may be the future. For some.

Business Marketing

(MARKETING NEWS) A product is only as good as its photo. Use this step-by-step guide to master the art of product photography.

Social Media

VSCO is one of the most popular photo apps, especially among seasoned photographers. And they’re translating their knowledge into a VSCO Academy on YouTube...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.