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Realtor Magazine Reducing Print Publication in Half

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Realtor Magazine Reduction

As reflected in the NAR Communications Committee minutes from the Mid-Year meeting in D.C. last month, Senior VP of Communications/Conventions at National Association of Realtors, Frank Sibley addressed the Committee about “the Leadership Team’s decision to reduce the publication frequency of REALTOR Magazine to six issues annually in 2010 as an economic decision resulting from the current economic situation.”

The financial side

It was recently released that based on 1,200,000 members at $6.00 per member each year, publications (Realtor Magazine) brings in roughly $7,200,000 annually.

As a media outlet, revenue also comes from other sources like advertising dollars from conference vendors and sponsors, advertisers of Realtor Magazine, Realtor Magazine Online, Realtor Magazine E-Newsletters, Realtor AE Magazine and sponsors of the Realtor Magazine Good Neighbor Awards, Realtor Magazine Young Professionals Network, and Realtor Benefits Program.

Advertising Dollars

According to sources, the 2008 media kit given to sponsors reflected that print advertisers are required to commit to conference sponsorships (meaning long term) as well, making advertising costs out of reach for many advertisers, especially in the era of marketing budgets being slashed globally. Budgets for print magazines are costly and along with other magazines across the nation, survival steps are being taken. Although we know NAR member contributions to the operations budget, we do not have access to financials for ad income, print or mailing budgets.

Green Movement

One of the National Association of Realtors’ focuses has been on environmentalism and working toward being more green and reducing print publication in half would certainly reach that goal, however, it was not cited anywhere as a reason for cutting print. Being green seems to simply be a positive side effect of the Leadership Team’s decision.

What do you think?

Would you miss Realtor Magazine? As addicts of information, most bloggers actually read the magazine, have commented around the blogosphere about the quality of content and even use it as a reference and would miss it if it were discontinued even if only by half.

If you were in charge, would you cut publication or alter advertising structures? Should NAR member dues given to Realtor Magazine be cut in half as the benefit of monthly publication has been cut in half? Is this a sign of things to come? What else is on the chopping block?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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17 Comments

17 Comments

  1. Ken Brand

    June 22, 2009 at 9:32 pm

    Interesting but not surprising. I don’t think I’d miss the paper version. Some of the information is useful, for my taste most of the articles are so generic and PC that they don’t really move me. Blah. It’s be nice to see them take some stuff off line, add links and get some jazzed up copy.

    These days with blogs and a feedreader, I enjoy my own custom made new school news papers. It’s how I read this post. No dead trees and I can read when and where I please.

  2. Kevin Tomlinson

    June 22, 2009 at 9:43 pm

    oh great pay as much –they do less.

  3. Matt Stigliano

    June 22, 2009 at 10:59 pm

    Lani – I have mixed feelings on this one. I like the magazine, I’m still old school enough to like to hold things (I still buy C.D.s too) when enjoying them. I agree with Ken though, much of the magazine is bland and generic. Occasionally, there has even been a lack of information at all (Where’s that issue that was basically a giant print ad for Lowe’s? I left it around here somewhere.). I tend to like the question/answer features – looking at theory, ethics, etc. Where the present the idea and show you why it works the way it does. Although I’m very proud of the 30 under 30, I don’t need a whole issue about them. I need cold, hard facts and information, not fluff pieces.

    I think the Texas Association puts out a great magazine that usually has more informative articles that teach me more than the NAR magazine.

    Of course in the effort to be more “green” – I often wonder if we really are doing our planet any favors by converting the magazines and keeping us all plugged in 24 hours a day…consuming more and more electricity. And using buzz words like “green” just in an effort to cut costs is often one of the first things I chuckle at…just tell it to me straight, don’t repackage it and tell me it’s better for me. It’s a tired old marketing scheme that bugs me when I see it.

  4. Barry Bevis

    June 22, 2009 at 11:08 pm

    Kill it… totally useless to me. By the time its printed its out of date.

  5. John Holmes

    June 23, 2009 at 12:25 pm

    Interesting to note that most negative comments about the magazine are about its content, not its form. If it was packed with great stuff every issue, would its readers be so quick to dismiss it? No doubt the publishing model is changing quickly, but the ones w/real value to their readers will struggle a lot less than so many of the others.

  6. Missy Caulk

    June 24, 2009 at 8:05 am

    Personally I don’t read the hard copy unless someone refers me to a specific article in it.

    I read the online version or skim it.

    I think I told them that while in Chicago.

  7. Matthew Rathbun

    June 25, 2009 at 9:37 pm

    I stopped reading it awhile back. I sub to the realtor mag online. The mailed magazine is more of a catalog anyway. Every other page was a advertisement for something I wouldn’t use.

    This is the right move.

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Opinion Editorials

Strong leaders can use times of crises to improve their company’s future

(EDITORIAL) In the COVID-19 crisis, some leaders fumbled through it, while others quietly safeguarded their company’s future.

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Anthony J. Algmin is the Founder and CEO of Algmin Data Leadership, a company helping business and technology leaders transform their future with data, and author of a new book on data leadership. We asked for his insights on how strong leaders can see their teams, their companies, and their people through this global pandemic (and other crises in the future). The following are his own words:

Managers sometimes forget that the people we lead have lives outside of the office. This is true always but is amplified when a crisis occurs. We need to remember that our job is to serve their teams, to help them be as aligned and productive as possible in the short and long terms.

Crises are exactly when we need to think about what they might be going through, and realize that the partnership we have with our employees is more than a transaction. If we’ve ever asked our people to make sacrifices, like working over a weekend without extra pay, we should be thinking first about how we can support them through the tough times. When we do right by people when they really need it, they will run through walls again for our organizations when things return to normal.

Let them know it’s okay to breathe and talk about it. In a situation like COVID-19 where everything was disrupted and people are adjusting to things like working from home, it is naturally going to be difficult and frustrating.

The best advice is to encourage people to turn off the TV and stop frequently checking the news websites. As fast as news is happening, it will not make a difference in what we can control ourselves. Right now most of us know what our day will look like, and nothing that comes out in the news is going to materially change it. If we avoid the noisy inputs, we’ll be much better able to focus and get our brains to stop spinning on things we can’t control.

And this may be the only time I would advocate for more meetings. If you don’t have at least a daily standup with your team, you should. And encourage everyone to have a video-enabled setup if at all possible. We may not be able to be in the same room, but the sense of engagement with video is much greater than audio-only calls.

We also risk spiraling if we think too much about how our companies are struggling, or if our teams cannot achieve what our organizations need to be successful. It’s like the difference in sports between practice and the big game. Normal times are when leaders game plan, strategize, and work on our fundamentals. Crises are the time to focus and leave it all on the field.

That said, do not fail to observe and note what works well and where you struggle. If you had problems with data quality or inefficient processes before the crisis, you are not fixing them now. Pull out the duct tape and find a way through it. But later, when the crisis subsides, learn from the experience and get better for next time.

Find a hobby. Anything you can do to clear your head and separate work from the other considerations in your life. We may feel like the weight of the world is on our shoulders, and without a pressure release we will not be able to sustain this level of stress and remain as productive as our teams, businesses, and families need us.

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Opinion Editorials

7 sure-fire ways to carve out alone time when you’re working from home

(EDITORIAL) It can be easy to forget about self-care when you’re working from home, but it’s critical for your mental health, and your work quality.

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Woman in hijab sitting on couch, working from home on a laptop

We are all familiar with the syndrome, getting caught up in work, chores, taking care of others, and neglecting to take care of ourselves in the meantime. This has always been the case, but now, with more people working from home and a seemingly endless lineup of chores, thanks to the pandemic. There is simply so much to do.

The line is thinly drawn between personal and professional time already, with emails, cell phones, and devices relentlessly reaching out around the clock, pulling at us like zombie arms reaching up from the grave. Working from home makes this tendency to always be “on” worse, as living and working take place in such close proximity. We have to turn it off, though.

Our brains and bodies need downtime, me-time, and self-care. Carving out this time is one of the kindest and most important things you can do for yourself. If we can begin to honor ourselves like this, the outcome with not only our mental and physical health but also our productivity at work will be beneficial. When we make the time to do things we love, our mind’s gears slow down that constant grinding. Burnout behooves nobody.

Our work will also benefit. Healthier, happier, more well-rested, and well-treated minds and bodies can work wonders! Our immune systems also need this, and we need our immune systems to be at their peak performance this intense season.

I wanted to write this article because I have such a struggle with this in my own life. I need to print it out and put it in my workspace. Last week, I posted something on my social media pages that so many people shared. It is clear we all need these reminders, so I am paying it forward here. The graphic was a quote from Devyn W.

“If you are reading this, release your shoulders away from your ears, unclench your jaw, and drop your tongue from the roof of your mouth.”

There now, isn’t that remarkable? It is a great first step. Let go of the tension in your body, and check out these ways to make yourself some healing me-time while working from home.

  1. Set aside strict no-work times. This could be any time of day, but set the times and adhere to them strictly. This may look like taking a full hour for lunch, not checking email after a certain hour, or committing to spending that time outdoors, reading, exercising, or enjoying the company of your loved ones. Make this a daily routine, because we need these boundaries. Every. Single. Day.
  2. Remember not to apologize to anyone for taking this me-time. Mentally and physically you need this, and everyone will be better off if you do. It is nothing to apologize for! Building these work-free hours into your daily schedule will feel more normal as time goes on. This giving of time and space to your joy, health, and even basic human needs is what should be the norm, not the other way around.
  3. Give yourself a device-free hour or two every day, especially before bedtime. The pinging, dinging, and blinging keep us on edge. Restful sleep is one of the wonderful ways our bodies and brains heal and putting devices away before bedtime is one of the quick tips for getting better sleep.
  4. Of course, make time for the things you absolutely love. If this is a hot bath, getting a massage, reading books, working out, cooking or eating an extravagant meal, or talking and laughing with a loved one, you have to find a way to get this serotonin boost!
  5. Use the sunshine shortcut. It isn’t a cure-all, but sunlight and Vitamin D are mood boosters. At least when it’s not 107 degrees, like in a Texas summer. But as a general rule, taking in at least a good 10-15 minutes of that sweet, sweet Vitamin D provided by the sun is good for us.
  6. Spend time with animals! Walk your dog, shake that feathery thing at your cat, or snuggle either one. Whatever animals make you smile, spend time with them. If you don’t have pets of your own, you could volunteer to walk them at a local shelter or even watch a cute animal video online. They are shown to reduce stress. Best case scenario is in person if you are able, but thankfully the internet is bursting with adorable animal videos, as a backup.
  7. Give in to a bit of planning or daydreaming about a big future trip. Spending time looking at all the places you will go in the future and even plotting out an itinerary are usually excellent mood-boosters.

I hope we can all improve our lives while working from home by making time for regenerating, healing, and having fun! Gotta run—the sun is out, and my dog is begging for a walk.

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Opinion Editorials

The one easy job interview question that often trips up applicants

(EDITORIAL) The easiest interview questions can be the hardest to answer, don’t let this one trip you up – come prepared!

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Women sitting nervously representing waiting for a remote job interview.

A job interview is tough, and preparing for them can seem impossible. There are some questions you can expect: what is your experience in this position? How would you handle this situation? And so on.

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But what about this question: what makes you happy? Though it may seem straightforward, getting to the right answer is not such an easy path.

Work engagement

According to research, less and less employees feel like they are truly engaged at work. Some blame the work environment but truth be told, it is not a company’s responsibility to make you happy.

Without a passion for what you are doing, you will never enjoy the job.

It is the best case for everyone. More engaged workers are more productive in addition to feeling like they serve a purpose.

Do your due diligence

So before finding yourself in an interview where you have to take an awkward pause before answering this question, the best thing is to do some research. It all starts with the job search.

When looking for a job it is easy to get caught up in high profile company names and perks.

For instance, although “Social Media Coordinator” may not be your thing, the position is open at the cool advertising agency downtown. Or perhaps the company offers flexible hours and free lunch Fridays. The problem is that these perks aren’t worth it in the long run. Working for a cool company can be exciting at first, but it is not sustainable without passion for the position.

It’s important to pay attention to is the position you are applying for.

Is this work that you are passionate about? Take a look at the job responsibilities and functions. Besides figuring out if those are things that you can do, ask yourself if they are things that you want to do. Is this an opportunity that will match your strengths and give you purpose?

Let your passion protrude

With all things considered, when asked “what makes you happy” at the next interview, you will be able to answer honestly. Your passion will be apparent without having to put on an act.

Even if they don’t ask that question, there is no downside to knowing what makes you happy.

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