Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Black Sheep Realtor

Black Sheep Realtors


I was recently organizing a progressive brokers open house for a listing of ours and I had a great discussion with one of the participating agents.

Let me explain how I plan these progressive brokers opens. I figure that the more open houses you have in any particular area, more agents will take the time to go visit which will ultimately mean more agent eyes seeing the property. I call all the agents with listings in the vicinity of the property and invite them to host an open house at their property the same day. I go out of my way to coordinate food, prepare a flyer for everyone which I also fax and e-mail to all the brokerages in the area. It’s a lot of work, but guarantees that we get at least 20 agents at each brokers open.

One of the agents I called was extremely nice and agreed to participate although he was not going to be in town that day. He told me that the owner of the property would be glad to host the open house. I asked the agent if he didn’t mind that a lot of Realtors would be talking directly with his seller and this is what he had to say.

Ines, let me be the black sheep Realtor. I don’t advertise, I don’t do open houses, If I have a buyer, I won’t go down my list of brokers opens that I’ve visited to see which one fits my client’s needs the best. I will go to the MLS and look at photos and virtual tours and will preview the house if necessary – no need for me to waste my time at open houses. We all have different styles and what works for me, may not work for you and viseversa.

I have to tell you that this guy was extremely nice and I do agree that we have different styles but here’s my take on Broker’s Opens. I like to know the inventory in the areas that I specialize in. When a customer is looking on-line and calls me on a particular listing, I like to be able to answer questions on the property because I’ve been there. I know this is not an easy task, but the more houses you visit, the more you will become an expert in any particular area. (on a side note – I showed a house the other day I had not seen and my clients response was “OOOOOoooooooh…….a house Ines doesn’t know!”…..it was pretty funny).

Advertisement. Scroll to continue reading.

We have been discussing the marriage of traditional and web2.0 ways (or at least balance) here in Agent Genius and this is a perfect example. The face to face contact with other agents helps establish relationships, the preparation of the actual progressive brokers open also lets Realtors know that you are the “cooperating type”, the exposure of your listing to other agents is always good, and the fact that you are offering free food doesn’t hurt either.

The irony behind this is that more Realtors agree with him than with me which would ultimately make ME the black sheep. Are you a black sheep Realtor?

Written By

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors Miamism.com, PrimeMiamiBeach.com, and MiamismPix.com and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

10 Comments

10 Comments

  1. Benn Rosales

    February 14, 2008 at 10:45 am

    I think you are the black sheep in that you do your clients bidding. You offer a complete package- that alone sets you well above the wolves.

  2. Matt Collinge - the 604homesguy

    February 14, 2008 at 11:52 am

    Ines, I agree. Brokers open houses, or agent’s opens as we call them here are very important way to learn more about the inventory, the community and the realtors you work with everyday. We have them 4 days a week on the Westside of Vancouver and there just isn’t enough time to see them all! I like your idea of setting it up with other listings in the area!

  3. Ines

    February 14, 2008 at 2:00 pm

    Benn – It’s not bad being the black sheep, is it? I think that other guy has an identity issue, he gets lost in the herd.

    Matt – knowing the inventory is key for success in a particular area – In Miami is either Tuesdays or Wednesdays (depending on the area) and it really helps to get a group together to increase traffic.

  4. Vicki Moore

    February 14, 2008 at 5:01 pm

    I agree with Benn. You’re the black sheep. He’s the donkey’s butt. Thanks for sharing your open house strategy. I love it.

  5. Ines

    February 14, 2008 at 7:34 pm

    OMG Vicki – you are too funny! I don’t mind sharing at all – we’re here to improve the industry, aren’t we?

  6. Vicki Moore

    February 14, 2008 at 7:44 pm

    Absolutely. As long as it’s fun.

  7. Will

    February 15, 2008 at 11:49 am

    Going to opens, whether you have a client looking for that type of property or not, is a very important part of our day. Absolutely you need to know your buildings/homes/neighbourhoods. You need to talk to everyone there and get the “inside scoop” which no computer can. I don’t have to tell you the number of listing appointments I’ve made off a call and the Seller prospect immediately knows I know their building like it were my own. There’s comfort in that. And with a Buyer, to be able to answer almost all their questions regarding the home or to promote it (before seeing because the MLS pics often do not do the great ones justice) and the immediate neighbourhood… well that just instills confidence.
    There’s nothing worse than your highly paid consultant going “Um, erm, I’ll check on that”, not because it was a difficult question but because they hadn’t done their homework.

  8. Ines

    February 15, 2008 at 10:03 pm

    Will – some people want to become experts by relaxing at home waiting for their phone to ring, but the truth is that it takes a lot more than that. And when we start getting too comfortable, it’s time to shake it up a bit and see what we can do differently (at least that’s my stance)

  9. Holly White

    February 24, 2008 at 10:26 am

    I think the idea of doing progressive open houses is a very good thing. The problem for me is time. I am a busy agent and just don’t have the time it seems to visit 4 or 5 homes over a couple hour period of time when I need to be researching everything that fits my clients criteria via MLS even if there is free food. And I don’t know about your market, but here in Nashville, the agents tend to spend more time water cooler talking and eating that free food than paying attention to what the home has to offer. But I do agree with Will that they are important if for no other reason than to gain neighborhood familiarity. We must be experts in our areas and can not obtain that status by sitting on our duffs.

  10. Ines

    February 25, 2008 at 10:03 pm

    Holly – some agents do the water coler talking and others pay attention. I personally attend open houses quickly and sometimes don’t eat. Others I am invited by a local agent and I go out of my way to be there. It’s about personal relations as well as knowing the inventory.

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

These advertising gaffes are real, hilarious, and sure to make you self conscious about your own marketing copy.

Business News

As LessThan6Percent.com picks up steam in California, the company has announced new features and expansion into Seattle, with more markets to come.

Business News

Realtor income and sales rose in 2012, and despite challenges cited, this news alone will have some considering getting back into real estate, or...

Business Marketing

The gaffes and laughs were all over the MLS and the real estate ads this week, friends, and there are more than enough errors...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.