How do you define yourself – to yourself and your clients?
What comprises “today’s” Realtor? (it’s not a generational thing) It’s crucial to be confident in our own definitions of ourselves as well as the recognition that there is no one definition.
1 – More agile, nimble and able to adapt to change than previous generations of Realtors (this is not an age-related generalization)
2 – Today’s Realtors are client representatives, not salespeople
3 – Technologically aware and capable
4 – Ethical and honest, but not necessarily tied to the Code of Ethics (there is very little CoE indoctrination, from my limited experience, and besides, you can’t teach ethics). Today’s social-network-aware Realtors are more tuned in to reputation management, because they know that their clients are Googling for them and talking to their friends about them.
5 – Social-network aware, but not solely dependent on social networks for business
6 – Focused on the business of real estate and cognizant of the fact that real estate is not a hobby.
7 – Big Brokers are less relevant to how we/they operate; their brands do not necessarily define individual Realtors’ brands. In some cases the big brands may interfere. *subject of an upcoming post
8 – Willing to educate themselves, and “educate” themselves online to fulfill licensing requirements.
9 – Willing to experiment, fail, learn and move on
The challenge – define yourself, in whatever profession that may be lest others do it for (or to) you.
Dad, Husband, Charlottesville Realtor, real estate Blogger, occasional speaker - Inman Connects, NAR Conferences - based in Charlottesville, Virginia. A native Virginian, I graduated from VMI in 1998, am a third generation Realtor (since 2001) and have been "publishing" as a real estate blogger since January 2005. I've chosen to get involved in Realtor Associations on the local, state & national levels, having served on the NAR's RPR & MLS groups. Find me in Charlottesville, Crozet and Twitter.
Holli Boyd
October 9, 2008 at 9:07 am
thanks for a great read – passed it on to my Keller Williams officemates
Matt Wilkins
October 9, 2008 at 3:49 pm
I completely agree that we are not salespeople anymore. I actually use the term consultant in my business and make that very clear to potential clients. Some decide to choose another agen/t/broker but most already know this fact and are grateful to be working with someone who isn’t afraid to put the facts on the table. My customer service styles echoes this attitude and leaves most of my local competition scratching their heads in disbelief.