Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Opinion Editorials

Define Yourself

1 – More agile, nimble and able to adapt to change than previous generations of Realtors (this is not an age-related generalization) 2 – Today’s Realtors are client representatives, not salespeople 3 – Technologically aware and capable 4 – Ethical and honest, but not necessarily tied to the Code of Ethics (there is very little CoE indoctrination, from my limited experience, and besides, you can’t teach ethics). … 5 – Social-network aware, but not solely dependent on social networks for business 6 – Focused on the business of real estate and cognizant of the fact that real estate is not a hobby.

1 - More agile, nimble and able to adapt to change than previous generations of Realtors (this is not an age-related generalization) 2 - Today's Realtors are client representatives, not salespeople 3 - Technologically aware and capable 4 - Ethical and honest, but not necessarily tied to the Code of Ethics (there is very little CoE indoctrination, from my limited experience, and besides, you can't teach ethics). ... 5 - Social-network aware, but not solely dependent on social networks for business 6 - Focused on the business of real estate and cognizant of the fact that real estate is not a hobby.

How do you define yourself?


How do you define yourself – to yourself and your clients?

What comprises “today’s” Realtor? (it’s not a generational thing) It’s crucial to be confident in our own definitions of ourselves as well as the recognition that there is no one definition.

1 – More agile, nimble and able to adapt to change than previous generations of Realtors (this is not an age-related generalization)

2 – Today’s Realtors are client representatives, not salespeople

3 – Technologically aware and capable

Advertisement. Scroll to continue reading.

4 – Ethical and honest, but not necessarily tied to the Code of Ethics (there is very little CoE indoctrination, from my limited experience, and besides, you can’t teach ethics). Today’s social-network-aware Realtors are more tuned in to reputation management, because they know that their clients are Googling for them and talking to their friends about them.

5 – Social-network aware, but not solely dependent on social networks for business

6 – Focused on the business of real estate and cognizant of the fact that real estate is not a hobby.

7 – Big Brokers are less relevant to how we/they operate; their brands do not necessarily define individual Realtors’ brands. In some cases the big brands may interfere. *subject of an upcoming post

8 – Willing to educate themselves, and “educate” themselves online to fulfill licensing requirements.

Advertisement. Scroll to continue reading.

9 – Willing to experiment, fail, learn and move on

The challenge – define yourself, in whatever profession that may be lest others do it for (or to) you.

Written By

Dad, Husband, Charlottesville Realtor, real estate Blogger, occasional speaker - Inman Connects, NAR Conferences - based in Charlottesville, Virginia. A native Virginian, I graduated from VMI in 1998, am a third generation Realtor (since 2001) and have been "publishing" as a real estate blogger since January 2005. I've chosen to get involved in Realtor Associations on the local, state & national levels, having served on the NAR's RPR & MLS groups. Find me in Charlottesville, Crozet and Twitter.

4 Comments

4 Comments

  1. Holli Boyd

    October 9, 2008 at 9:07 am

    thanks for a great read – passed it on to my Keller Williams officemates

  2. Matt Wilkins

    October 9, 2008 at 3:49 pm

    I completely agree that we are not salespeople anymore. I actually use the term consultant in my business and make that very clear to potential clients. Some decide to choose another agen/t/broker but most already know this fact and are grateful to be working with someone who isn’t afraid to put the facts on the table. My customer service styles echoes this attitude and leaves most of my local competition scratching their heads in disbelief.

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

(REAL ESTATE NEWS) NAR CEO Dale Stinton is set to retire after his successor is named. Stinton is known for his steady leadership and...

Tech News

ICANN, the governing body over all top-level domains (.com, .gov, .edu) has partnered with the National Association of Realtors which has obtained the .REALTOR...

Housing News

(Housing) NAR's Board of Directors meeting has just ended, and four policy recommendations were approved, including a new Code of Excellence and a path...

Housing News

(Housing) Realtors are tasked with being up to date on endless information, and attending the annual REALTORS Conference and Expo is a fast way...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.