Connect with us

Business Marketing

“Gas not corrected” and other MLS stinkers

Published

on

This week’s MLS and real estate ads had a distinct odor, friends. From gas to dryrot, it seems homes are becoming offensive. Moral of this blog: You can’t sell it if you can smell it!

Something’s Rotten in the State of Denmark

“Gas not corrected” (Perhaps you should try Beano.)

“New deposit roof” (I suspect it’s crappy work.)

“There’s dry rot in eve” (News alert, Adam – you’re no Clooney yourself.)

“Nice crone molding” (Is the crone named Eve?)

“Rehabed bungalow in sa fpart of Venice” (‘Doubt it – most fparts are deadly.)

Celebrity Rehabbed

“Upstairs area uplifted.” (Hey guys – Pamela Anderson got a new set of who-whoos.)

“What a breaut!” (Said Clay Aiken while hanging Adam Lambert’s photo on his wall.)

“Call for affirmation” (Okay, Sally Field – I like you already!)

“Tub flew in from Italy.” (Welcome back, Roseanne.)

“Please do not handel the roses.” (No Chopin ‘em either?)

All Aboard the Titanic

“Plans drowned for new landscaping” (Methinks this one is sunk from the get-go.)

“Beautiful cabinets and fizzures” (Designed by San Andreas, I presume.)

“New lettucework and bar on patio” (Must be a salad bar)

“Newly upgrated” (Sounds pretty cheesy to me.)

Last Rites

“A home worth baaging” (Bag ‘em and tag ‘em  – this listing was DOA.)

I wear several hats: My mink fedora real estate hat belongs to Sotheby’s International Realty on the world famous Sunset Strip. I’M not world famous, but I've garnered a few Top Producer credits along the way. I also wear a coonskin writer's cap with an arrow through it, having written a few novels and screenplays and scored a few awards there, too. (The arrow was from a tasteless critic.) My sequined turban is my thespian hat for my roles on stage, and in film and television, Dahling. You can check me out in all my infamy at LinkedIn, LAhomesite.com, SherlockOfHomes, IMDB or you can shoot arrows at my head via email. I can take it.

Continue Reading
Advertisement
26 Comments

26 Comments

  1. Sheila Rasak

    November 5, 2010 at 11:03 am

    Gwen,

    Always such a delight to read your comments! I’ll admit to a little something here. After seeing a listing in one of my favorite Camarillo neighborhoods, I alerted the local board of Realtors to several infractions that I found on an out of area agent’s listing. I know it was semi-evil when I also asked the board if this agent could be cited for uploading listings into the MLS while intoxicated and suggested a breathalyzer test. Truth be told, the agent was making this home nearly impossible to sell and the homeowner had a notice of default on their record. Sad, but true.

  2. gwen banta

    November 5, 2010 at 2:16 pm

    I enjoy providing some laughs, Sheila, but your comments are a reminder of how careful we must be when describing the homes we sell. Words create mental pictures and impressions, so they are as valuable as photos. I have seen the same problem with photos that are so bad that I ignore the listing in my property searches. And as these properties sit, it’s the seller who suffers. That being said, we are all fallible, so sometimes we must laugh at ourselves when we do make an error. My favorite has always been “Live near the Hollywood Bowel”!

  3. Wholesale Investment @ MyHouseDeals.com

    November 5, 2010 at 4:16 pm

    As an English major, it’s hard to see these typos being made. Sometimes it helps to type things out, step back for a few hours and go back to proof. Let the eyes rest so they catch the ‘rong’ words. It definitely isn’t fair to the seller, or the real estate in question, but as you said, we’re only human. Keep the laughs coming!

  4. gwen banta

    November 6, 2010 at 7:06 pm

    @ My House Deals – Thanks for your comment. I think it also helps to have a “third eye”…hopefully someone who is literate!

  5. Rob McCance

    November 7, 2010 at 11:37 am

    ha ha-ha! as always!

    Nice work, Gwen.

    BTW, you have poisoned my. Every time I see a typo in our MLS system, I think about you.. Not sure that’s the distinction you wanted, but hey..

  6. Janie Nagy

    November 7, 2010 at 12:32 pm

    It is not just the property listings. Our MLS advised agents about the distinction between detached and attached “residents.” Didn’t know we had Siamese twins in the area.

  7. gwen banta

    November 7, 2010 at 1:10 pm

    Janie, that’s a classic – simply hysterical! May I use it and credit you in my next blog?

    • Janie Sue Nagy

      November 7, 2010 at 1:48 pm

      Feel free to use it. Here was the MLS text regarding MLS violations:

      Attached/Detached

      At first glance you might think that this violation is referring to the garage, but it’s not. It applies to Single Family Resident listings and it’s referring to the actual structure. The challenge is; does the structure share a common wall with the neighboring structure? Your first thought would be no; however, there are a small percentage of Single Family Residents (SFR) that are attached; they’re known as Planned Unit Development (PUDs).

  8. gwen banta

    November 7, 2010 at 2:52 pm

    Thanks, Janie – look for it (and your name) in next week’s blog. Incidentally, your website is excellent!

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

Spruce up your product images with Glorify (just in time for Black Friday!)

(BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal.

Published

on

Glorify app lets you create beautiful designs for your products.

Glorify, the app that creates high converting, customizable product images for your business, is offering a lifetime deal for $97 this Black Friday. In just a few clicks, you can transform one of Glorify’s sleek templates into personalized, professional-looking content – and now, you don’t have to pay that monthly fee.

Whether your business is in electronics, beauty, or food & drink, Glorify offers a range of looks that will instantly bring your product images to the next level. With countless font styles and the ability to alter icon styles, shadows and other elements, you can access all the perks of having your own designer without the steep price.

In 2019, Glorify was launched – the app was soon voted #2 Product of the Day and nominated for Best Design Tool by Product Hunt. Since then, they have cultivated a 20k+ user base!

Glorify 2.0, which was launched last week, upgrades the experience. The new and improved version of the app is complete overhaul of intuitive UI improvements and extra features, such as:

  • background remover tool
  • templates based on popular product niches and themes
  • design bundles for your website/store, social media
  • annotation tool
  • upload your brand kits and organize your projects under different brands
  • 1 click brand application
  • & much more!

“But the most important aspect of Glorify 2.0, is that it comes with a UI that sets us up for future scalability for all our roadmap features”, said CEO of Glorify Omar Farook, who himself was a professional graphic designer.

Farook’s dream was to provide a low-cost design service for the smaller businesses that couldn’t otherwise afford design services. Looking through reviews of the app, it’s evident that Glorify does just that – it saves the user time and money while helping them to produce top-notch product images for their brand on their own.

Glorify is one of the many new design-based apps that make producing content a breeze for entrepreneurs, such as Canva. As someone who loves design but doesn’t have the patience for Creative Cloud, I personally love this technology. However, Glorify is unique in that it is the only product-driven design app. All you have to do is upload your photo!

Continue Reading

Business Marketing

This new Chipotle location will be fully digital

(BUSINESS NEWS) In the wake of the pandemic and popularity of online delivery, Chipotle is joining the jump to online-only locations, at least to test drive.

Published

on

Chipotle exterior, possibly moving to a fully digital restaurant space soon.

A lot of industries have switched to an online-only model in the wake of the pandemic. Most of them have made sense; between abundant delivery options and increased restrictions on workers, moving away from the traditional storefront paradigm isn’t exactly a radical choice. Chipotle making that same decision, however, is a plot twist of a different kind—yet that’s exactly what they’re doing with their first online store.

To be clear, the chain isn’t doing away with their existing locations; they’re just test-driving a “digital” location for the time being. That said, the move to an online platform raises interesting questions about the future of the restaurant industry—if not just Chipotle itself.

The move to an online platform actually makes a lot of sense for businesses like Chipotle. Since the classic Chipotle experience is much less centered on the “dining” aspect than it is on the customizability of food options, putting those same options online and giving folks some room to deliver both decreases Chipotle’s physical footprint and, ostensibly, opens up their services to more people.

It’s also a timely move given the sheer number of people who are sheltering in place. A hands-on burrito assembly line is not the optimal place to be in a pandemic, but there’s no denying the utilitarian appeal of Chipotle’s products. To that end, having another restaurant wherein you have the option to order a hearty meal with everything you like—which is also tailored to your dietary needs—is a crucial step for consumers.

Chipotle’s CTO, Curt Garner, says he is hoping this online alternative will offer a “frictionless” experience for diners.

As a part of that frictionless experience, consumers will be able to order in several different mediums. Chipotle’s website and their mobile app are the preferred choices, while services like GrubHub will also be available should you choose to order through a third-party. The idea is simple: To bring Chipotle to you with as little fuss as possible.

For now, Chipotle is committing to the single digital location to see how consumer demand pans out. Should the model prove successful, they plan to move forward with implementing additional digital locations nationwide.

Continue Reading

Business Marketing

Your business’ Yelp listing may be costing you more than you think

(BUSINESS MARKETING) The pay per click system Yelp uses sounds good in theory, but it may be hurting small businesses more than helping.

Published

on

Man browsing Yelp for his business listing in open office environment.

We all know Yelp – we’ve probably all used Yelp’s comment section to decide whether or not that business is worth giving our money to. What you might not know is how they are extorting the small businesses they partner with.

For starters, it’s helpful to understand that Yelp generates revenue through a pay per click (PPC) search model. This means whenever a user clicks on your advertisement, you pay Yelp a small fee. You never pay Yelp a cent if no one clicks on your ad.

In theory, this sounds great – if someone is seeking out your product or service and clicks on your ad, chances are you’re going to see some of that return. This is what makes paying $15, $50, or even $100 a click worth it.

In practice, it’s not all it’s cracked up to be. When setting up your Yelp account, you are able to plug in keywords that correspond with your business. For example, owner of San Francisco-based Headshots Inc. Dan St. Louis – former Yelp advertiser turned anti-Yelp advocate – plugged in keywords for his business, such as “corporate photographer” and “professional headshots”. When someone in the Bay Area searches one of those terms, they are likely to see Headshots Inc.’s Yelp ad.

You are also able to plug in keyword searches in which your ad will not appear. That sounds great too – no need to pay for ad clicks that will ultimately not bring in revenue for your business. In the case of Headshots Inc., Dan plugged in terms such as “affordable baby photography” and “affordable studio photography”, as his studio is quite high-end and would very likely turn off a user who is using the word “affordable” in their search.

How Yelp really cheats its small business partners is that it finds loopholes in your keyword input to place your ad in as many non-relevant searches as possible. This ensures that your ad is clicked more and, as a result, you have to pay them more without reaping any of the monetary benefits for your business.

If you plugged in “cheap photography” to your list of searches in which your ad will not appear, Yelp might still feature your ad for the “cheap photos” search. As if a small business owner has the time to enter in every single possible keyword someone might search!

In the case of Headshots Inc., Dan ended up paying $10k in total ad spend to Yelp with very little return. Needless to say, he is pissed.

So what does this mean for you if you use Yelp for your business? If you don’t want to completely opt out of Yelp’s shenanigans, try these 3 tips from Dan:

  1. Try searching some potential irrelevant keywords – are your ads showing up in these searches?
  2. Do your best to block the irrelevant keywords. It’s impossible to get them all, but the more you do the more money you will ultimately save.
  3. Keep an eye on the conversation rate on your profile – does more clicks mean more client inquiries? Make sure Yelp isn’t sending low-quality traffic to your profile.

Ultimately, it’s about protecting your small business. Yelp is the latest in big tech to be outted for manipulating individuals and small businesses to up their margins – a truly despicable act, if you ask me. If you don’t have tens of thousands of dollars for ad spend, then either boycott Yelp or try these tips – your company may depend on it.

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!