The following marketing ideas are provided to you buy Threadsy:
No matter the size of your business, marketing matters! It’s important for small and big businesses alike to attract new customers, establish brand awareness, and to create buzz around products and services. But we know that not every business owner has tons of funds to devote to their marketing strategy. The good news? There are some highly effective marketing tactics that are also budget-friendly!
Here are seven low-budget marketing strategies for small business owners and side hustlers to grow their reach:
1. Sponsor Local Events
One of the best ways to get to know potential customers? Actually meet and talk to them! When you sponsor local events, you can be on-site to help people put a face with your business’s name. Sponsoring events is also a fantastic way to offer branded merchandise that can help you get your name and your logo out there.
Besides branded materials like signs, banners, or fliers, think about offering some fun items like wine bags to give away to attendees. Goody bags also make fantastic take-home options for local events. A branded canvas tote can be repurposed as an environmentally-friendly grocery bag, lunch bag for work, or a carry-all accessory for conventions and tradeshows. Print your logo on the outside and fill your goody bags with customized items like water bottles, notebooks, pens, and towels.
2. Let Your Colors Fly
Make some cool t-shirts featuring your logo! Wear them to the sponsored events mentioned above, out in the community, or anywhere you may encounter potential customers and can strike up a conversation. You can also offer t-shirts at a discount in-store or online, and turn your loyal customers into advertisers.
Quick tip: Purchase wholesale shirts to reduce manufacturing costs.
3. Social Media
If you’re not already leveraging social media to promote your business, it’s time to start! Think your customers aren’t using social networks? While certain demographics use various platforms more than others, according to fundera, 74% of consumers rely on social media to guide purchasing decisions. Plus, 96% of small businesses say they use social media in their marketing strategy.
So use your social media channels to level the playing field. To maximize your time and effort, determine where your audience members spend their time. Which platforms are they using? If you have a dedicated social media strategist on staff, they can perform audience research to tailor your approach to your existing and potential customers. If you’re running your own social strategy, spend some time digging into the demographics to determine which platforms make the most sense for your brand. From there, you’ll need to decide on the types of content you want to post, how to interact with your customers online, and create a social media calendar to plan your strategy.
4. Host a Giveaway
Once you’ve got your social media strategy up and running, why not host an online giveaway/sweepstakes to build some buzz, boost engagement, and attract followers? Pick a social media platform where you already engage with your customers. You’ll want to offer an item as the prize. This can be anything from a free product, a discount on an expensive product or service, or inexpensive swag like hats to help you promote your brand.
Once you’ve chosen the prize(s), decide on the terms for your giveaway. For example, an Instagram sweepstakes might look like this:
- Create posts about the giveaway and explain the rules (multiple stories and 1 or 2 posts depending on the length of the contest)
- These posts should specify the terms, for example:
– In order to enter, potential winners must follow you
– Encourage your followers to tag other people who may be interested. Each “tag” gets them another entry into the contest
– You can also specify that contest applicants must share your post on their own profile
- Once the contest has ended, pick a winner. Tag them in a post and story announcing what they’ve won and ask them to also share these posts to their own profile
Quick tip: You can also offer smaller or less-expensive items as consolation prizes. People love free swag and it’s an easy way to get your name out there!
5. Referral Discounts
Offering friends and family discounts on your products or services can help you establish loyalty and promote exclusivity. Offer discount codes or create a refer-a-friend program. You can also offer small incentives for customers who share about your brand on social media. Referral discounts are a great marketing strategy whether you use them in-store, online, or both.
6. Create or Update Your Blog
If you already have a website, you can put it to use to help build brand awareness and attract high-funnel customers. Blogging is a low-cost way to generate organic traffic (website visitors via Google or other search engines). If you don’t already have a blog, there are a number of free and inexpensive blog platforms you can use including Wix and WordPress.
You’ll want to write about topics that are related to your product or service and are of interest to your customers. For example, if you offer graphic design, you might want to create content about how to find an effective graphic designer online, or which projects you can do with an online platform like Canva vs. more complex projects where you should hire a professional designer.
Your website and blog are also great places to post “about us” content to offer website visitors an opportunity to learn more about you, your business, and your mission and values.
7. Update Your Google My Business Profile
Google My Business (GMB) is a free tool that allows you to share important information about your business like your address, hours of operation, and contact information. When your listing is optimized with this information, it’s displayed in Google Search and will also appear in Google Maps, which can help you attract local customers.
To get started, you need to create a GMB profile and verify your business information. This is a relatively simple but important step to ensure customers are able to find your business or service online. Make sure to keep your listing updated if you change any information like your website URL, address, or hours.
The takeaway:
When creating your marketing strategy, remember to stay true to your brand. Not every tactic will be the most effective for every business. Choose the tactics that make sense for your brand or product offering. Another way to prioritize is to consider the perceived impact and effort of each marketing strategy. Use the strategies that require the lowest effort but will potentially drive the highest return.
Once you have those in place, decide which of the other strategies make sense for your customers and your business goals. Also, make sure to keep track of all of your marketing expenditures and the sales from these tactics so you can assess which ones were successful and which ones you may need to re-evaluate or alter.
Remember, when it comes to marketing, it’s an ever-evolving system. Trust the process and try to have some fun with your marketing strategy!
Joe Loomer
July 24, 2009 at 9:13 am
Another zinger Gwen! I actually experienced the “new” alarm issue myself just yesterday. Good thing my client is an Army Nurse!
Navy Chief, Navy Pride
Lani Rosales
July 24, 2009 at 9:32 am
La Salsa burritos… OMG I’m dyin’ here laughing!!!!!! These are hilarious, Gwen!!!
Sidenote: tell your cousin to call me, I have some work for him 😉
tomferry
July 24, 2009 at 2:58 pm
Chickens huh!!! Wow. I have heard it all … at least ’till next week, that is.
Gwen Banta
July 24, 2009 at 7:18 pm
Truth is not only stranger than fiction, Joe – it appears to be more life threatening. Some of those alarms can make your heart stop…and if that doesn’t get you, the cops will show up and beat you senseless. Of course, I live in L.A…. 🙂
Gwen Banta
July 24, 2009 at 7:22 pm
My cousin is on his way to your house in his Caddy, Lani. You’ll recognize him from the scar on his cheek, the shiny suit, and the buldge in his pants. (Uh, perhaps I should have said, “in the WAIST of his pants.”…)
Gwen Banta
July 24, 2009 at 7:26 pm
Tom, I guess it could have been worse, such as flamingos, which STINK, or snakes. Can you imagine how pleasant the house smelled after a day or two? Of course, if the seller didn’t sell his house, he could always sell the eggs…
tomferry
July 24, 2009 at 7:50 pm
Gwen … I like how you see the sunny side!
Gwen Banta
July 24, 2009 at 8:13 pm
Thanks, Tom – it has something to do with Friday afternoon martinis 🙂
Missy Caulk
July 24, 2009 at 8:58 pm
You sure lead an interesting life….cracking up here.
Kim Curran
July 24, 2009 at 9:55 pm
I always enjoy your posts Gwen. Thanks for the laughs.
Gwen Banta
July 24, 2009 at 10:06 pm
Thanks, Missy. You are the genius at thoughtful, meaningful posts – I’m the class clown – I record the bizarre. In fact, I AM bizarre. It’s all that sun we get here in L.A. – it bakes the brain!
Gwen Banta
July 24, 2009 at 10:07 pm
Hey – It’s my ol’ friend Kim! Happy Friday, Kim – I’m glad I could help you start it with a few chuckles. have a great weekend.
Elaine Reese
July 24, 2009 at 10:18 pm
I really, really enjoy your posts. The alarm was the best! So funny because we’ve all been there.
I can add one. During the home inspection, inspector, buyer and myself were in the basement. No notice that there would be a caged dog – a German Shepherd – in the basement. We were standing on one side of the furnace, talking for a couple minutes. Couldn’t see the dog cage. All of a sudden the dog decided to let out a blood-curdling bark-bark-bark. I think we all peed our pants just a little. LOL
Gwen Banta
July 24, 2009 at 10:28 pm
Elaine, it’s stories like yours that give me credibility! I’m just the bookkeeper for all the insanity we agents have to deal with on a daily basis. Who says we don’t earn our commissions? Have a great weekend!