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Paging David Bixby …



Hypocrisy …


“That does not mean, however, that we should avoid having the conversation just because there are those who would take it as a personal affront to their income earning ability.”

It’s laughable to think that any outsider believes they have the slightest impact on what I earn as a real estate professional. The personal affront I feel for Inman News’s commission series comes not for what it could mean for my bottom line but rather what it does to my own gag reflex. In a word, it’s tacky. In a few more words, it’s the type of invited non-news item that caused me to pack my journalism degree and withdraw to the toy department as a free-lancer.

“As we all know, there are times when our industry needs some prodding towards innovation and discovery of new models/strategies/tactics that are beneficial not only to the professionals, but to the consumers as well.”

Absolutely agreed. So bring on the innovation (and kindly do so without the venture capital, if you please) and see if the market supports the changes. Either you end up being New Coke or Coke Zero. Duh-duh-da-duh-duh-duh. (Or maybe even Tab … completely forgotten in your uniqueness but still on the shelves, albeit with three inches of dust on the top of the cans.)

“I see no reason why compensation should be looked at any differently than subjects such as agency or technology.”

Fine by me. So let’s discuss compensation. Daniel … Jeff … Brad … which one of you would like to be the first to post the figure from last year’s W-2 in the comments?



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  1. Jonathan Dalton

    February 23, 2009 at 8:36 pm

    Daniel’s extended the offer previously, Jeff. And I appreciate it in both cases. But it seems inconsistent for me to contribute to a series whose very underpinnings I object to.

  2. Jeff Bernheisel

    February 23, 2009 at 9:00 pm

    Well, we’re always open for discussion about it…

    Personally, I think it’d be great to get some new perspectives on the matter. But, we’re ending the “commissions” discussion in the next couple days.

    So, I guess I’ll look forward to the conversation our next topic generates.

    …and, I’ll see you in the lobby of Connect SF!

  3. Ines Hegedus-Garcia

    February 24, 2009 at 1:34 pm

    Can I have some green cupholders please? 😉

  4. Jeff Bernheisel

    February 24, 2009 at 1:37 pm

    I almost overnighted you some of those “Hulk Smash” gloves yesterday…

    But since we’ve never met, (and you don’t know how I’m a pretty big prankster), I wasn’t sure how you’d take that. 🙂

  5. Ken Brand

    February 25, 2009 at 8:10 pm

    The internet and it’s powers are the greatest thing ever. Businesses, perspectives, conversations, friendships all at our fingertips.


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Business Marketing

“House has spark” – burning up the MLS with typos and other bloopers



The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS.  However, I get submissions from all over the U.S., so no one is safe from the eyes of  the Blooper Scooper. Check out these blunders:

Do You Smell Smoke?

“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)

“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?) 

“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)

“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)

“Mush added to this house” (Was that the overflow from between your ears?)

I Think I See Flames

“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)

“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)

“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)

“Separate pod to build GH” (That should please my pea-sized buyers.)

“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)

Still Smoldering…

“Ideal for gusts” (That’s great…if you want to live in a wind sock.)

“Impaccably detailed” (Incredibly challenged)

“Stylish pewder room” (Try burning a match.)

“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)

Nothing But Embers (This Week’s Fave):

“From a bygone error” (You have just written your own epitaph.)



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Point & Purpose

What makes a top producer in real estate?



What makes a top producer?

Stop and think for a few minutes about who the top producers are in your market?

Ok, now think about what they doing that has allowed them to continue to consistently produce in a down market, when everyday REALTORS are throwing in the towel.

Every day I scan the MLS to see, what has sold, what is active, and what went under contract (I assume that is something most agents do every day.)

Over and over again the same names pop up as the listing agent with the home that sold or the actual buying agent that sold the home.


Except for one agent in my area, all the top producers have teams. Now it may be a two person, husband and wife team or a well oiled team with a team leader, several assistants, a listing coordinator or a closing coordinator. But, they all have HELP.

In my area, the names that keep popping up are on Teams. I believe it is virtually impossible to be a top producer without help. Well, you could do it alone but if you do how is that effecting time with your family? Realistically how many transactions can you juggle and give good service?

Running a Business

The second thing I notice about those top producers is the fact that they treat their business like a business. Real Estate to them is not just selling a house, but something they brand, allocate resources for, grow and manage. Not only are they thinking of ways to grow their business but they also thinking of the future and how to sell it down the road.

I remember being told by a entrepreneur friend of mine years ago, “all businesses are built to be sold.”

Far to many REALTORS, think of Real Estate as a job they do and someday when they retire then all the hard work of creating and nurturing relationships they have built is gone. (I’m outta here)

Focused and Positive

One other observation I have observed with top producers is they are focused and positive. I never see them “hanging out at the office”, or attending broker opens, or really for that matter, serving much at all on their local boards. Oh there are a few, but really very few.

Finally, I don’t see many top producers in my market on Twitter, Facebook, Empire Avenue or other social media sites during the day. I don’t see them at every conference known to man around the country.

What I do see is they work everyday, on their business and in their business.

How ‘bout you?

Think of the top REALTORS in your market, what characteristics do you see?

Flickr Photo Credit

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Business Marketing

“New bd pans inc” – Making a Splash on the MLS



I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS.  It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:

Booze ‘N’ Fools

“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)

“Grab now use imagination” (That’s what Arnold said to his housekeeper.)

“House has new edition” (Agent lacks erudition.)

“Babblying broke runs in back” (Bumbling buffoon runs amuck.)

“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)

Puff ‘N’ Stuff

“Near Sacramento airpot” (I believe his name is Jerry Brown.)

“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)

“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)

“We can sake your home” (Can I get fried rice with my sake?)

Proof or Goof

“Nice streem” (Said Grandma to Grandpa after his diaper  exploded.)

“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)

“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)

“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)

“Drawing for plasma” (Is this a blood-bank?)

And This Week’s Winner Is:

“Good school in areola” (Thanks for keeping me abreast of things.)


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