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Real Estate And Garbage

 


There’s That Clock Again

I know.  I know.  You’ve heard it a hundred-thousand times.  But it’s a fact – times are a changin’.  Change or join the ranks of those finding another job.  You have got to wake up and smell the coffee.   

I spent an hour and a half in an office meeting – well, not really an office meeting.  It’s supposed to be office training. – but I spent an hour and a half in a closed-door session hoping to get some ideas for today’s post.  Writer’s block, don’t ya know. 

Think garbage

What’s that got to do with real estate?  Well, did you hear about the one — okay.  Seriously.  Have you thought about how much the garbage industry has had to change?  Twenty years ago 100% of everything picked up went to landfill.  Today at least 50% is recycled.  In progressive places like San Francisco, it’s 70%.  They found a way to become the kings of green as opposed to what could have been the biggest PR disaster in history.  Their public spoke and they listened.

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Back To The Meeting

So what’s the hot topic?  R.com of course.  With 73 comments and counting, do you doubt it?  We hit on Realtor.com itself – not happy with them.  The fact that the corporate sites pull listings from R.com – uh-oh.  That R.com’s hands are tied; if they differentiate the look of these listings they’ll get sued by the DOJ.  Buyers are out there searching.  They’re going to find these listings and they’re going to want to see them.  You say, “Duh.  And?”  Problem is there’s only public info there.  There’s no agent detail.  So what’s the story with that listing?  

Make It Count

Presentation, baby.  When you meet with a seller, what do you do?  A presentation.  When you meet with a buyer, watcha goin’ do?  A presentation.  You’ve got to be able to present that buyer with the reasons, the undeniable facts, as to why they should do business with you.  Not because you drive a nice car or you’re the top producer in your area, or because you care – awwwww – but because you’re going to represent them like no one else, including themselves or the listing agent, can do.  You’re a negotiator.  You’re a tiger.  You’ll rip that other agent to pieces and jump on and down on the remains – as long as they sign this little ol’ buyer-broker agreement.

“Oh, but I’m afraid.”  “I don’t want to upset them.”  “That’s a really long contract.”  People!  Are you freaking kidding me?  Get a spine.  I’ll tell you one thing:  I don’t want you negotiating for me. 

We get paid the big bucks for a reason.  That reason is to be the biggest, badest dawg in the yard –  to represent that client with every bit of knowledge and professionalism we can muster.  Sometimes it means pissing people off.  Sometimes it means holding hands skipping down the street.  You’ve got to be flexible.  Any shmoe can enter a listing in the MLS.  I want my client to know that I can kick some major ass and get them that house at the best possible price and terms – and I tell them.  And then I say, “Sign here.”

Your clients don’t start working at a new job without knowing how much they’re going to get paid.  They have an employment contract.  They get it.  It’s you that doesn’t.

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(photo credit)

Written By

As a lifelong resident and local Realtor, Vicki has established herself as a respected member of the San Mateo County real estate community. She’s known for her wit, sarcasm, and her personality that shows through in her posts. You can find her spouting off at Twitter, here at ag, and her personal blog, San Mateo Real Estate Blog.com.

4 Comments

4 Comments

  1. Jim Whatley

    November 17, 2008 at 7:37 pm

    you are so right. You have to pick sides. I recently was with a new potential buyer. Explained to the That FL was Transaction broker state. I explain to them that I would have cretin responsibilities to them but mostly I was representing the Deal, But if you sign a buyer brokers agreement with me I’m yours and employed by you.

  2. Paula Henry

    November 18, 2008 at 7:36 am

    Vicki – Buyers have to understand why we get paid. It’s not because we can pull up a listing on the MLS or open a lockbox. It is our knowledge and ability to get the job done.

  3. Lori DeMar

    November 19, 2008 at 11:58 am

    I checked that 70% number on Google, Frisco did get that number on recycling,
    Good job S.F.!!
    Now if we can recycle 70 percent of our part time Realtors that would great.
    How come there aren’t any more comments on this page??

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