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Realtors in Hot Water?




Maybe you don’t know or maybe you do, but Redfin owns Real Estate 2.0 – each and every character, trademarked ®. Which is why when reading this article on featuring our very own Teresa Boardman, I nearly fell out of my chair. The article even goes on to mention our other superstar Daniel Rothamel the Real Estate Zebra, and Agent Genius friend Jeff Turner, but absolutely no mention of Redfin anywhere. I’m just sayin…


Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Teresa Boardman

    February 23, 2008 at 5:11 am

    oh so now I am your Teresa Boardman, go figure. 🙂 just kidding, you know I love you all.

  2. Benjamin Bach

    February 23, 2008 at 5:21 am

    and we all love you !

  3. Benn Rosales

    February 23, 2008 at 10:32 am

    Teresa, yeah, I’m claiming you today, tomorrow tho, I disavow all knowledge of your existence- this message will self destruct as soon as it rolls off the front page.

    All kidding aside, I’m proud, and I mean that in the complete sense of the word to have you here- and Benjamin too.

  4. Ines

    February 23, 2008 at 10:41 am

    To tell you the truth, I’m ecstatic about Teresa, Daniel and Jeff Turner……don’t care about the rest. It’s great when the good guys get the recognition they deserve!

  5. Ines

    February 23, 2008 at 10:53 am

    Oh…..and Dustin too! CONGRATS guys!

  6. Jonathan Dalton

    February 23, 2008 at 11:20 am

    Trademarks aren’t important to NAR. 🙂

  7. Teresa Boardman

    February 23, 2008 at 12:13 pm

    Oh Benn you are so kind. 🙂

  8. Daniel Rothamel

    February 23, 2008 at 12:14 pm


    This is an incredible observation. It would be interesting to see if anything comes of it. Although, I would expect this coming from someone like yourself who probably has a bit more experience with NAR trademark issues than others. 😉

    Since Glen is going to be at Bloodhound Unchained, perhaps we could get an NAR representative to go there and discuss.

    Never mind, if Glen, Greg and NAR are in the same room at the same time, I think it might tear a hole in the universe.

  9. Jim Cronin

    February 23, 2008 at 2:50 pm

    Teresa is mine.

  10. Benn Rosales

    February 23, 2008 at 2:57 pm

    Jim, which one, she has three personalities ya know… maybe more.

  11. Linda Davis

    February 23, 2008 at 3:07 pm

    There are 12 Jeff Turners so I’m not surprised one of them got a mention.

  12. Jim Cronin

    February 23, 2008 at 3:11 pm

    Wouldn’t that be ‘dontcha know’? when speaking of our highness?

  13. Benn Rosales

    February 23, 2008 at 3:33 pm

    Well, that’s the problem, which accent are we speaking to when discussing the Queen? I think I heard her curse Lani out in Tibetan the other day over the phone, 5 minutes later she called back and finished singing Lani a lullaby in German. It really is hard to keep up. That’s the T mystique- you just never know.

    I think I want the T in the red hat.

  14. jaybird

    February 23, 2008 at 8:24 pm

    The observation is hilarious! I can’t believe I’m going to miss unchained (new baby due that week). I’ll listen to the CDs though.

  15. jason

    February 23, 2008 at 9:51 pm

    This is the second time I’ve seen this ® page referenced today – which says “This article was published on: 03/01/2008” – yet I haven’t noticed this article before, or any other blogs mentioning it. Maybe I missed it back on January 3rd (or is this March 1st?), but I think I would have noticed this article – or someone I subscribe to – would have blogged about it. Is the publish date weird on the R®.org site?

  16. Benn Rosales

    February 23, 2008 at 10:26 pm

    Jason, it’s set to distribute for March in print, that way if you’re ever referencing the mag you won’t find the march issue in February.

  17. Mack in Atlanta

    February 24, 2008 at 6:51 am

    Has anyone else noticed a trend by NAR. In this article it is the use if the term Real Estate 2.0 and they want to prohibit REALTORS from using the term MLS in any URL of the agents sites. BTW, MLS is owned by Major League Soccer. Just another observation.

  18. Bob

    February 24, 2008 at 10:50 am

    The trademark issue regarding real estate 2.0 is laughable. If anyone had challenged it during the the publication period, it would never have been granted. The USPTO has long been criticized for granting marks that can’t be successfully defended. Redfin has not done anything notable to protect the mark and it would be lost the minute someone wants to spend the money to challenge it.

  19. Benn Rosales

    February 24, 2008 at 12:41 pm

    Bob, I agree in that I do not believe Redfin should have ever been allowed to trademark it, but they (Redfin) actually do persue it. I provided in the post a link to an actual c&d from Redfin legal. How it would turn out if actually pursued in court, who knows, you may be right. None the less, I think think the whole issue of trademark and the NAR is notable, but in the long/short of things, is it really has no bearing on any of our daily lives. Unless this misstep gives Redfin another year of publicity off the backs of the rest of the association- then it becomes a problem regardless of the outcome. Big bad NAR against little ol’Redfin…

  20. Benn Rosales

    February 24, 2008 at 12:49 pm

    Also, I haven’t seen the actual magazine, there may be a note in it about the trademark and no one has actually said it’s a violation. My larger point was Redfin didn’t even get a mention and they actually own the trademark.

  21. Bob Wilson

    February 24, 2008 at 5:27 pm

    Benn, no doubt that the omission was deliberate and goes to support the case that it is an indefensible mark. NAR would love to see Redfin take them on over this. I don’t think Redfin would do it as the mark is not worth what it would cost them to defend it, unless they believe it would be a fair trade for the PR.

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Business Marketing

“House has spark” – burning up the MLS with typos and other bloopers



The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS.  However, I get submissions from all over the U.S., so no one is safe from the eyes of  the Blooper Scooper. Check out these blunders:

Do You Smell Smoke?

“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)

“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?) 

“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)

“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)

“Mush added to this house” (Was that the overflow from between your ears?)

I Think I See Flames

“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)

“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)

“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)

“Separate pod to build GH” (That should please my pea-sized buyers.)

“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)

Still Smoldering…

“Ideal for gusts” (That’s great…if you want to live in a wind sock.)

“Impaccably detailed” (Incredibly challenged)

“Stylish pewder room” (Try burning a match.)

“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)

Nothing But Embers (This Week’s Fave):

“From a bygone error” (You have just written your own epitaph.)



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Point & Purpose

What makes a top producer in real estate?



What makes a top producer?

Stop and think for a few minutes about who the top producers are in your market?

Ok, now think about what they doing that has allowed them to continue to consistently produce in a down market, when everyday REALTORS are throwing in the towel.

Every day I scan the MLS to see, what has sold, what is active, and what went under contract (I assume that is something most agents do every day.)

Over and over again the same names pop up as the listing agent with the home that sold or the actual buying agent that sold the home.


Except for one agent in my area, all the top producers have teams. Now it may be a two person, husband and wife team or a well oiled team with a team leader, several assistants, a listing coordinator or a closing coordinator. But, they all have HELP.

In my area, the names that keep popping up are on Teams. I believe it is virtually impossible to be a top producer without help. Well, you could do it alone but if you do how is that effecting time with your family? Realistically how many transactions can you juggle and give good service?

Running a Business

The second thing I notice about those top producers is the fact that they treat their business like a business. Real Estate to them is not just selling a house, but something they brand, allocate resources for, grow and manage. Not only are they thinking of ways to grow their business but they also thinking of the future and how to sell it down the road.

I remember being told by a entrepreneur friend of mine years ago, “all businesses are built to be sold.”

Far to many REALTORS, think of Real Estate as a job they do and someday when they retire then all the hard work of creating and nurturing relationships they have built is gone. (I’m outta here)

Focused and Positive

One other observation I have observed with top producers is they are focused and positive. I never see them “hanging out at the office”, or attending broker opens, or really for that matter, serving much at all on their local boards. Oh there are a few, but really very few.

Finally, I don’t see many top producers in my market on Twitter, Facebook, Empire Avenue or other social media sites during the day. I don’t see them at every conference known to man around the country.

What I do see is they work everyday, on their business and in their business.

How ‘bout you?

Think of the top REALTORS in your market, what characteristics do you see?

Flickr Photo Credit

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Business Marketing

“New bd pans inc” – Making a Splash on the MLS



I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS.  It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:

Booze ‘N’ Fools

“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)

“Grab now use imagination” (That’s what Arnold said to his housekeeper.)

“House has new edition” (Agent lacks erudition.)

“Babblying broke runs in back” (Bumbling buffoon runs amuck.)

“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)

Puff ‘N’ Stuff

“Near Sacramento airpot” (I believe his name is Jerry Brown.)

“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)

“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)

“We can sake your home” (Can I get fried rice with my sake?)

Proof or Goof

“Nice streem” (Said Grandma to Grandpa after his diaper  exploded.)

“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)

“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)

“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)

“Drawing for plasma” (Is this a blood-bank?)

And This Week’s Winner Is:

“Good school in areola” (Thanks for keeping me abreast of things.)


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