You’re Not That Smart
Just because you’re a realtor and you think you know everything, it’s still a terrible idea to represent yourself. Aside from the incredible increase in liability, you’re just as stupid as any seller can be. Your property is not worth more than the rest of the houses on the block because you say so or because you got on your hands and knees to put in that tile floor.
Get A Clue
You’re too wrapped up in the outcome to be objective about the price. The comps tell the story. Look at them. Then look at them again. If you think that a buyer is going to pay more than the comps because you paid too much and aren’t going to make a profit on your flip, forget it. You’re in a soft market. It’s not even going to appraise for your asking price.
You’re Being Inspected Too
As soon as I look at the listing, I’m making judgements about you. You have an area code from out of the county? How effective is it to manage your sale from another part of the state? Localism doesn’t apply to the rest of us and not you. You’re offering a staggeringly low commission. Haven’t you been to your own listing presentations? What? No pictures? Have you been on the totally and completely visually dynamic web lately?
They’re Patient People
I have clients who are interested in the house — for a reasonable price. I call him every week or so. For the past four weeks he’s said the same thing, “We’ve got tons of interest. Offers are coming in. The buyer is going to get a great deal.” This week he said, “We’ve gotten tons of interest now that we’ve lowered the price.” I think he’s trying to convince himself. The tenant moved out on Sunday. I’ll call him again around May 1st.