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Which Clothes Make You Professional?




None. That’s right…NONE!

No, I don’t mean not wearing any clothes (save that for the French Riviera or a deserted beach somewhere). I mean that it’s not your clothes that make you a “professional”.

There are people that wear suits that fit them 30 lbs ago and there are people that know what a tailor is. There are people that think “dry clean only” means the gentle wash cycle and low heat and then there are people who know their local dry cleaner owner by name. For the sake of this post, I’m going to assume that you’re the latter in each example above.

Assuming that you dress the part, which depends on your location and local customs, your clothes will give a first impression when meeting in person. But that first impression is only part 2, 3 or even part 10 of your actual “first” impression (so is it actually a 2nd impression?).

These days, many consumers are getting their first impression of you on-line, well before they ever meet you IRL.

  • If your blog was their first impression of you, how professional of an image did your blog convey?
  • What about your Twitter profile and updates?
  • What about your Facebook profile?
  • Have you updated your LinkedIn profile lately?
  • What about your Google Reader shared posts – what image are they conveying?
  • What are your friends and clients publicly saying about you on-line?

To be considered a “professional”, you need to convey your professionalism and act like one on-line as well as IRL. Without doing that on-line, you’ll never get a meeting IRL.

Take a look at your on-line presence…

  • Does it convey professionalism?
  • Do you come across as credible and knowledgeable?
  • Would you consider hiring you as a Realtor if you came across your on-line profiles?

If you can’t say “yes” to these questions with certainty, save a shopping trip and money on a suit and take another look at your on-line presence.

And the beauty of it is, the more professional your on-line presence is, the more casual you’ll be able to dress when you do meet/work with your clients IRL You may soon find your clients asking you to “dress down” or “dress more comfortably” because they’ve dressed down themselves and are comfortable enough with you to see you in jeans or even a t-shirt and shorts.

Danilo Bogdanovic is a Real Estate Consultant/REALTOR(R) in Northern Virginia and author/owner of and Danilo serves on various committees with the Dulles Area Association of REALTORS(R) and the Virginia Association of REALTORS(R).

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  1. Cathy

    August 22, 2009 at 1:27 pm

    Having an unprofessional blog/facebook/twitter is like having your slip showing or lipstick on your teeth when you first meet someone. It might not ruin your deal, but I promise everytime they see you that will be the first thing they remember. And when they “refer” you to a friend. it’ll be the first thing they mention. Great article!

  2. Paula Henry

    August 22, 2009 at 8:59 pm

    Danilo – Great post! You got me thinking I may need to freshen up my image.

  3. Arlington condos Jay

    August 24, 2009 at 9:50 pm

    I’m selling about 45 homes this year. I wear flip flops, short and t-shirts (sometimes polos too though) for ALL my appts. I’ve worn a suit once in the last 2 years.

    The great thing about impressing people with your online presence and writings/articles, is that they already have decided what they think about you in advance usually so the casual look just comes across as being “real” with them versus slick when you finally get face to face time….

    Thank God for the liberty to run our own businesses in this country. It’s great being able to do real estate however you want–there isn’t a right or wrong way. But I can assure you, there is a more comfortable way called flops! 🙂

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Business Marketing

“House has spark” – burning up the MLS with typos and other bloopers



The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS.  However, I get submissions from all over the U.S., so no one is safe from the eyes of  the Blooper Scooper. Check out these blunders:

Do You Smell Smoke?

“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)

“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?) 

“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)

“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)

“Mush added to this house” (Was that the overflow from between your ears?)

I Think I See Flames

“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)

“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)

“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)

“Separate pod to build GH” (That should please my pea-sized buyers.)

“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)

Still Smoldering…

“Ideal for gusts” (That’s great…if you want to live in a wind sock.)

“Impaccably detailed” (Incredibly challenged)

“Stylish pewder room” (Try burning a match.)

“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)

Nothing But Embers (This Week’s Fave):

“From a bygone error” (You have just written your own epitaph.)



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Point & Purpose

What makes a top producer in real estate?



What makes a top producer?

Stop and think for a few minutes about who the top producers are in your market?

Ok, now think about what they doing that has allowed them to continue to consistently produce in a down market, when everyday REALTORS are throwing in the towel.

Every day I scan the MLS to see, what has sold, what is active, and what went under contract (I assume that is something most agents do every day.)

Over and over again the same names pop up as the listing agent with the home that sold or the actual buying agent that sold the home.


Except for one agent in my area, all the top producers have teams. Now it may be a two person, husband and wife team or a well oiled team with a team leader, several assistants, a listing coordinator or a closing coordinator. But, they all have HELP.

In my area, the names that keep popping up are on Teams. I believe it is virtually impossible to be a top producer without help. Well, you could do it alone but if you do how is that effecting time with your family? Realistically how many transactions can you juggle and give good service?

Running a Business

The second thing I notice about those top producers is the fact that they treat their business like a business. Real Estate to them is not just selling a house, but something they brand, allocate resources for, grow and manage. Not only are they thinking of ways to grow their business but they also thinking of the future and how to sell it down the road.

I remember being told by a entrepreneur friend of mine years ago, “all businesses are built to be sold.”

Far to many REALTORS, think of Real Estate as a job they do and someday when they retire then all the hard work of creating and nurturing relationships they have built is gone. (I’m outta here)

Focused and Positive

One other observation I have observed with top producers is they are focused and positive. I never see them “hanging out at the office”, or attending broker opens, or really for that matter, serving much at all on their local boards. Oh there are a few, but really very few.

Finally, I don’t see many top producers in my market on Twitter, Facebook, Empire Avenue or other social media sites during the day. I don’t see them at every conference known to man around the country.

What I do see is they work everyday, on their business and in their business.

How ‘bout you?

Think of the top REALTORS in your market, what characteristics do you see?

Flickr Photo Credit

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Business Marketing

“New bd pans inc” – Making a Splash on the MLS



I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS.  It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:

Booze ‘N’ Fools

“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)

“Grab now use imagination” (That’s what Arnold said to his housekeeper.)

“House has new edition” (Agent lacks erudition.)

“Babblying broke runs in back” (Bumbling buffoon runs amuck.)

“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)

Puff ‘N’ Stuff

“Near Sacramento airpot” (I believe his name is Jerry Brown.)

“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)

“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)

“We can sake your home” (Can I get fried rice with my sake?)

Proof or Goof

“Nice streem” (Said Grandma to Grandpa after his diaper  exploded.)

“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)

“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)

“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)

“Drawing for plasma” (Is this a blood-bank?)

And This Week’s Winner Is:

“Good school in areola” (Thanks for keeping me abreast of things.)


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