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Redfin Proves Me Right, Again… Redfinned



shark.gifBack on May 21st, RE Agent in CT wrote a shorty piece on One Good Thing About Redfinwhich was an interesting twist on all the verbal violence against Redfin. In Short, Athol Kay asserted that at least Redfin customers and clients would receive consistent service similar to McDonalds, but my reaction was that volume has nothing to do with service. My experience in the executive world (marketing, business dev.) led me to make this point:

I do not think that a the idea of the one pricing structure ensures a consistent level of service. There is a difference.

As any online broker grows in market share I would imagine a lesser focus on the individual details. Volume means exactly that- cookie cutter.

Burn’em & Turn’em.

and Trevor, please do not say othewise, seriously, I’ve been in business long enough to know what volume means.

[link removed]

Buyers and Sellers beware, you may get RedFINNED and get exactly what you pay for. As any business grows, it’s just any other grind that begins to overlook the finer details.


UPDATE: A request came to ARW this afternoon asking that she temporarily remove the link to their post. There is no reason why mentioned, however, we will do our part and remove the link as well. Here is a snippet of the request to pull it down: “Can you remove that post until I get back to you?” Absolutely. We will retract any inaccurate information once we know what information; if any, was inaccurate.

The agreement to cooperate with the Harper Team does not in any way reduce the point- Volume means just that- volume. As Redfin’s volume grows, the attention to finer detail will be reduced.

The name of the game when going to route of volume means faster, easier, cheaper, in an attempt to recoup the profit lost per individual transaction.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Sock Puppet

    June 14, 2007 at 12:32 am

    I think you missed the point of my post a little B.R.

    In a traditional brokerage you can get a vast spread of service and pricing – to the point where a client can’t discover whats available without interviewing every agent in the brokerage.

    It seemed to me that by Redfin offering something standardized, at least the public had a better idea of what they offered. Consider it somewhat like Saturns “one price” for it’s cars.

    I never made any claims on the quality of Redfins service, or whether it was a good idea to use them.

    Volume as you point out can lead to less individual care – something that traditional agents can be guilty of too.


  2. B. R.

    June 14, 2007 at 1:07 am

    >you get the same level of service and expertise as any other Redfin client gets.< Your article and subsequent comments were what I based my origional comment on to put it in context. Volume breeds anti-service or limited service at best. Your point is well taken and in theory you would think it would work that way but it doesn't- always. In addition- redfin claims to be the new real estate- less expensive, and better. There should be no missed calls and a seller should not be unhappy if it is "better." A full service agent/broker can always be fired and the new agent vetted. I am tying my comment in your post on 05-21 to this article from Harper Team, not disputing your assertion in the original 05-21 post.

  3. Sock Puppet

    June 14, 2007 at 7:03 am

    It’s not as strong as an assertion though. I said “At least I get the sense that…” and “It seems like…”

    I think you would have liked my post better if the title was “Redfin Does Indeed Suck, But..” and left the rest of the post alone. 🙂

    You are correct in that the right way to dispute Redfins level of customer service is to find unhappy customers rather than unhappy agents.

    I spent 30-60 minutes Google searching for stuff like “redfin complaint/angry/upset customer/client/seller” etc before I wrote that post too. Found basically nothing. If stuff is starting to come out of the woodwork now though, it’s worth looking into.


  4. B. R.

    June 14, 2007 at 9:57 am

    okay- my comment on your post in may means this – given time (refin is new), as volume increases, attention to the finer details (we aren’t just sitting around here waiting for the phone to ring anymore) will fade.

    Now, to put it in deeper context, according their Seattle Stats, I did more in sales in the past 4 months then they did last year. And buddy, no one gave me 1.8 million to operate. There can be few complaints if there are only few customers.

    Don’t forget, they’ll buy this lising client off in the end with their, money back- I’m not happy gurantee. Does that money back come complete with a no publicity restriction? We’ll have to wait and see.

  5. Sock Puppet

    June 14, 2007 at 11:36 am

    >>There can be few complaints if there are only few customers.

    An excellent point.

    >>Does that money back come complete with a no publicity restriction?

    Now that is an interesting question.


  6. B. R.

    June 14, 2007 at 12:58 pm


  7. Agent Scoreboard

    June 15, 2007 at 9:59 am

    good dialog boys… BR… good points, but I think the key to redfin is if they can deliver “consistent” service. The level of service doesn’t matter as long as its consistent they will have a following of customers that will want their expectations met. I don’t expect much when I go to McDs… and I get that. Thats why I go back… but when I go to Ruth Chris, my expectations are much higher.

    I’m really appalled by the treatment innovators like redfin get in our community, whatever we do isn’t going to cause then to fail. But our stance against then is perceived by the consumer as protectionist, then we all lose as more consumers will seek out an alternative out of spite.

    good blog… I like the new look

  8. B. R.

    June 15, 2007 at 1:22 pm

    If you stick your neck out as different and better you should expect to be held to that standard. If they were marketing slower, less responsive for less money then I and the masses would have nothing to say.

  9. Bob

    June 17, 2007 at 12:08 pm

    I have referred this post to Redfin’s legal department for trademark violations. I don’t work for them, I just know how unprofessional you are.

  10. Agent Scoreboard

    June 17, 2007 at 9:31 pm

    My point was that they put a level of service out there and they are living up to it. I don’t think they say “hey we provide better service than everyone”.

    Can I get 2 XL sausage and extra cheese. Thanks pizza man

  11. Bob

    June 17, 2007 at 9:41 pm

    Agent Scoreboard, I’m not even sure what that means, but it certainly is about as witty as you agents tend to get.

  12. Barry Preusz

    October 24, 2008 at 5:22 pm

    Interesting comments… The problem is when the ball gets dropped real live people (home buyers and sellers) get hurt.

  13. NancyBoySF

    February 26, 2009 at 12:49 pm

    The old saying; “You get what you pay for,” still stands. Redfin’s claims to rebate the consumer, but paying $1.50 for something worth a buck to get $.25 back is not a real savings nor is it real service.

    Redfin Real Estate does little for buyer or seller.

    Buyers who do their own work and overpays to get their discount could’ve saved money by using an experienced agent who knows the market. Same goes for Sellers. The *real* statistics show 50% of Redfin’s listings never sell. 40% sell substantially below asking and only 10% actually get their price and those stats come were done before the real estate market tanked.

    If I were a venture capitalist, I’d be looking to cut my losses now… Oops, too late.

  14. Barbara Finnley

    December 19, 2010 at 10:13 pm

    I am scared of REDFIN

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Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?



Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.



aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.



zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub,, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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