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Real Estate: Punk Rock Style

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Joey Ramone would have made millions selling real estate!


It’s time to put some anti-establishment spirit into your real estate business. F@%K tradition and standout.

Throughout punk rock history, technical accessibility and a DIY spirit have been prized. In the early days of punk rock, this ethic stood in marked contrast to what those in the scene regarded as the ostentatious musical effects and technological demands of many mainstream rock bands.

You don’t need to read every book on real estate to be an All-Star Agent. Develop your own style and stand out from the crowd. Embrace your inner entrepreneur and do-it-yourself. Design your own logos, craft your own brand of service, and create a unique voice on your blog.

The Ramones stuck to what they knew and tried to perfect it. Many of their songs sound similar in beat and rhythm, but that’s their brand and it’s why they rawk! You can’t be all things to every client. Stick to what you know and perfect it.

Develop a cult following by providing a style of service that has people talking around town. Clients should want to work with you because you rock! You can only rock if you are different, otherwise you’re just like somebody else – go against the mainstream grain.



I know one agent who charges $395 for a client to get into the car before touring properties. That’s punk! What is the punkest thing you’ve done to go against the real estate grain?

Hey Ho! Let’s Go!

Chaotic Good adventurer on a quest to optimize the lives of others. Husband & Father to Wolverines. Founder of RETSO + Managing Director at Path & Post.

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12 Comments

12 Comments

  1. Benn Rosales

    July 19, 2008 at 11:04 am

    haha I love it. a post a week ago had some concerned about the word F*(k and this is exactly the message that flys over their head. It is a scary proposition to stand out, and some stand in the corner on purpose afraid of what the crowd may think- f*&k the crowd, rawk on.

  2. Dale Chumbley

    July 19, 2008 at 11:42 am

    Brad,

    You just blew my perception of you! I even jumped into your blog to investigate further… Social D? Nice! Great post here, got me thinking and that is a good thing. ;?) Look forward to hanging sometime and talking old days… You, Mariana & I could have a blast. https://www.flickr.com/photos/dalechumbley/2155810918/

    Punks not dead!

    Dale

  3. Brad Nix

    July 19, 2008 at 12:36 pm

    @Dale your comments made me think of a classic Descendants tune, which is coincidentally named ‘Suburban Home’:

    I want to be stereotyped
    I want to be classified
    I want to be a clone
    I want a suburban home

    Thanks for calling yourself out as a punk rocker. I look forward to catching up with you and Mariana one day – maybe in a mosh pit!

  4. Vicki Moore

    July 19, 2008 at 12:44 pm

    I think my ideas are creative but do they rawk? I don’t think so. Time for some re-evaluation. Hmmm.

  5. Matt Wilkins

    July 19, 2008 at 2:11 pm

    Brad, I htink you have said what many of us are thinking. I think part of being successful in this business is being yourself and using that to your advantage. I see too many agent unhappy because they are trying to “follow the leader” or believe that they won’t succeed unless they follow a certain system.

  6. Eric Blackwell

    July 20, 2008 at 4:17 am

    @Matt- I agree with your point entirely. I think you have to HAVE a system,,,without the discipline to follow your plan you will get no where…but it needs to be YOUR system…I agree that ,many people think that if that plan does not come from ACME, then you are toast. The closer what you do is to the true you, the more you succeed IMO

  7. Glenn fm Naples

    July 20, 2008 at 5:51 am

    Matt – great chefs create their own recipes based upon a basic recipe – adding a little of this and little of that or taking a little something from another recipe. So take something or add something to existing recipe and create your own recipe for success. And do think outside the box.

  8. Mark Eckenrode

    July 20, 2008 at 10:27 am

    @brad – my man, we need to talk. growing up in OC, i grew up punk… high school with Social D, classmate drummed for Suicidal Tendencies, Offspring & No Doubt played our backyard parties.

    anyway, back to punk, marketing, and real estate… boring marketing never gets noticed. one of my fav examples of a Punk Agent was a fella that always wore a kilt… yeah, he was all Rob Roy styled. He wasn’t about the Tahoe and a tie.

    one way to break away from the monochrome realtor mold is to look outside the industry… what’s working elsewhere? adopt and adapt that, not what some other agent is doing because his broker did it years before and his broker years before that.

    in the words of Minor Threat: “out of step with the world”

    and a fav punk business moment of mine… consult Fortune companies while sporting a tattoo that runs down my arm and onto my hand…. and they LOVED it 😉

  9. Paula Henry

    July 20, 2008 at 6:57 pm

    I am feeling a bit old here 🙁 My kids did Punk – I know Offspring and No Doubt – but there is no doubt, I am a generation behind.

    Just driving home from my daughters, I was thinking about a post for here, In theory, it was about the same idea – what do we do to differentiate ourselves today – to stand out from the crowd.

    Like Vicki – I don’t rawk either – I’m in the process of totally re-evaluating, thinking about a new broker and disbanding my team. I do agree, we do need systems, while being creative.

  10. David Jones

    July 21, 2008 at 3:57 pm

    I hate being a “joiner”, but I’ve got to agree with you.

    A lot of being punk was not being afraid to do things your way and not listening to anyone that said you were wrong. Punk railed against the “establishment” and authoritarian dogma.

    Parts of the punk mentality will still work, but you have to be smarter than we (thought we) were back then. 30 years on the purple hair and Doc Marten’s may be gone, but that just makes it easier to slip inside the front door and do a Huntington Beach Strut around people’s preconceived notions of “how things work”.

    We don’t sell real estate (we create technology for mortgage and real estate professionals), but we get told on a daily basis that we just can’t change the way things have always been, or do what we know is right.

    F@%K Off indeed.

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Business Marketing

Use nostalgia as a marketing niche for your business today

(MARKETING) A market that is making waves is found in the form of entertainment nostalgia. Everyone has memories and attachments, why not speak to them?

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nostalgia

Is it just me or does it seem like there is something for everything nowadays? Let me clarify, as that is a rather broad question…

With the way communicating through technology has advanced, it’s become much easier to connect with those who have shared interests. This has become especially evident with interests in the entertainment community.

Entertainment nostalgia

It now seems like there is an event for every bit of nostalgia you can imagine. Autograph shows, meet and greets, and memorabilia collections of all kinds are held in convention halls all around the world. (To give you an idea of how deep this thing goes, there was a “Grease 2” reunion convention sometime within the last five years. Being that I’m the only person I’ve ever met who likes that movie, it’s amazing that it found an audience.)

This idea of marketing by use of nostalgia is something that is becoming smartly tapped and there are a variety of directions it can go in.

For example, the new Domino’s ads feature dead-on tributes to “Ferris Bueller’s Day Off.”

What’s your niche?

If you’re a fan of anything, it’s likely that you can find an event to suit your needs.

And, if you want to take it a step further, you can think outside the box and use nostalgia as a marketing tool.

I recently began dabbling in social media gigs that have brought me to a few different fan conventions. One was a throwback 80s and 90s convention that featured everyone from Alan Thicke to the members of N*SYNC. Another is a recurring convention that brings together fans of sci-fi, horror, and everything under that umbrella.

I was amazed by the number of people that came out to these events and the amount of money that was spent on the day’s activities (autographs, photo ops, etc.). I was energized by the fact that you can take something you have a great appreciation for and bring together others who share that feeling. Watching people meet some of their favorite celebrities is something that is priceless.

Hop onboard the nostalgia train

If you’re a fan of something, you don’t have to look too far to find what you’d enjoy – going back to the aforementioned “Ferris Bueller” example, there is a first-ever John Hughes fan event taking place in Chicago next month that will bring fans to their favorite Brat Pack members.

In the same thought, if you have an idea, now is the time to find others who share that interest and execute your vision.

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Business Marketing

5 tips to help you craft consistently high-converting email marketing

(MARKETING) Email may seem too old to be effective but surprisingly it’s not, so how can you get the most out of your email marketing? Try these tips.

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Email marketing

Email marketing might seem archaic in comparison to modern mediums like social media, blogging, and podcasting; however, it actually remains one of the highest converting options marketers and small businesses have at their disposal.

But Why Email?

Hopefully, you believe in email as an effective marketing channel, but in case you have doubts, let’s hit the reset button. Here’s why email marketing is worth investing in:

  • Email is one of the few marketing channels that you have total control over. Unlike a social media audience, which can disappear if the platform decides you violate their terms, you own your email list.
  • Email is considered very personal. When someone gives you access to their inbox, they’re telling you that you can send them messages.
  • From a pure analytics perspective, email gives you the ability to track behaviors, study what works, and get familiar with the techniques that don’t.
  • The ROI of email marketing is incredibly high. It can deliver as much as $44 in value for every $1 spent.

5 Tips for High-Converting Emails

If you’ve been using email, but haven’t gotten the results you’d like to, it’s probably because you’re using it ineffectively.

Here are a few very practical tips for high-converting emails that generate results:

  1. Write Better Subject Lines: Think about email marketing from the side of the recipient. (Considering that you probably receive hundreds of emails per week, this isn’t hard to do.) What’s going to make you engage with an email? It’s the subject line, right?If you’re going to focus a large portion of your time and energy on one element of email marketing, subject lines should be it.The best subject lines are the ones that convey a sense of urgency or curiosity, present an offer, personalize to the recipient, are relevant and timely, feature name recognition, or reference cool stories.
  2. Nail the Intro”: Never take for granted the fact that someone will open your email, and read to the second paragraph. Some will – but most will scan the first couple of lines, and then make a decision on how to proceed.It’s critically important that you get the intro right. You have maybe five seconds to hook people in, and get them excited. This is not a time to slowly build up. Give your best stuff away first!
  3. Use Video: Email might be personal, but individual emails aren’t necessarily viewed as special. That’s because people get so many of them on a daily basis.According to Blue Water Marketing, “The average person receives more than 84 emails each day! So how do you separate your emails from everyone else? Embed videos in your emails can increase your conversion rates by over 21 percent!”This speaks to a larger trend of making emails visually stimulating. The more you use compelling visuals, the more engaging and memorable the content will be.
  4. Keep Eyes Moving: The goal is to keep people engaging with your email content throughout. While it’ll inevitably happen with a certain percentage of recipients, you want to prevent people from dropping off as they read.One of the best ways to keep sustained engagement is to keep eyes effortlessly moving down the page with short and succinct copy.One-liners, small paragraphs, and lots of spacing signal a degree of approachability and simplicity. Use this style as much as you can.
  5. Don’t Ask Too Much: It can be difficult to convey everything you want to say in a single email, but it’s important that you stay as focused as possible – particularly when it comes to CTAs and requests.Always stick to one CTA per email. Never ask multiple questions or present different offers. (It’ll just overwhelm and confuse.) You can present the same CTA in multiple places – like at the beginning, middle, and end of the email – but it needs to be the same call. That’s how you keep people focused and on-task.

Give Your Email Marketing Strategy a Makeover

Most businesses have some sort of email lists. Few businesses leverage these lists as well as they should. Hopefully, this article has provided you with some practical and actionable tips that can be used to boost engagement and produce more conversions. Give them a try and see what sticks.

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Business Marketing

Here’s how one employer was able beat an age discrimination lawsuit

(MARKETING) Age discrimination is a rare occurrence but still something to be battled. It’s good practice to keep your house in order to be on the right side.

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Jewel age discrimination

In January, the EEOC released its annual accounting for reports of discrimination in the previous year. Allegations of retaliation were the most frequently filed charge, which disability coming in second. Age discrimination cases accounted for 21.4% of filed charges. As we’ve reported before, not all age discrimination complaints rise to the level of illegal discrimination. In Cesario v. Jewel Food Stores, Inc., the federal court dismissed the claims of age discrimination, even though seven (7) plaintiffs made similar claims against the grocery store.

What Cesario v. Jewel Food Stores was about

In Cesario, all but one of the seven plaintiffs had spent years with Jewel Food building their careers. When Jewel went through some financial troubles, the plaintiffs allege that they began to “experience significant pressure at work… (and) were eventually forced out or terminated because of their age or disability.” Jewel Food requested summary judgment to dismiss the claims.

The seven plaintiffs made the same type of complaints. Beginning in 2014, store directors were under pressure to improve metrics and customer satisfaction. Cesario alleges that the Jewel district manager asked about his age. Another director alleges that younger store directors were transferred to stores with less difficulties. One plaintiff alleged that Jewel Food managers asked him about his retirement. The EEOC complaints began in late 2015. The plaintiffs retired or were fired and subsequently filed a lawsuit against their company.

Age discrimination is prohibited by the Age Discrimination in Employment Act of 1967, (ADEA). The ADEA prevents disparate treatment based on age for workers over 40 years old. However, plaintiffs who allege disparate treatment must establish that the adverse reactions wouldn’t have occurred but for age. Because none of the plaintiffs could specifically point to age as the only determination of their case, the court dismissed the case.

A word to wise businesses

Jewel Food was able to demonstrate their own actions in the case through careful documentation. Although there was no evidence that age played a factor in any discharge decision, Jewel Food could document their personnel decisions across the board. The plaintiffs also didn’t exhaust all administrative remedies. This led to the case being dropped.

Lesson learned – Make perssonel decisions based on performance and evidence. Don’t use age as a factor. Keep documentation to support your decisions.

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