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Real Estate: Punk Rock Style

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Joey Ramone would have made millions selling real estate!


It’s time to put some anti-establishment spirit into your real estate business. F@%K tradition and standout.

Throughout punk rock history, technical accessibility and a DIY spirit have been prized. In the early days of punk rock, this ethic stood in marked contrast to what those in the scene regarded as the ostentatious musical effects and technological demands of many mainstream rock bands.

You don’t need to read every book on real estate to be an All-Star Agent. Develop your own style and stand out from the crowd. Embrace your inner entrepreneur and do-it-yourself. Design your own logos, craft your own brand of service, and create a unique voice on your blog.

The Ramones stuck to what they knew and tried to perfect it. Many of their songs sound similar in beat and rhythm, but that’s their brand and it’s why they rawk! You can’t be all things to every client. Stick to what you know and perfect it.

Develop a cult following by providing a style of service that has people talking around town. Clients should want to work with you because you rock! You can only rock if you are different, otherwise you’re just like somebody else – go against the mainstream grain.



I know one agent who charges $395 for a client to get into the car before touring properties. That’s punk! What is the punkest thing you’ve done to go against the real estate grain?

Hey Ho! Let’s Go!

Chaotic Good adventurer on a quest to optimize the lives of others. Husband & Father to Wolverines. Founder of RETSO + Managing Director at Path & Post.

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12 Comments

12 Comments

  1. Benn Rosales

    July 19, 2008 at 11:04 am

    haha I love it. a post a week ago had some concerned about the word F*(k and this is exactly the message that flys over their head. It is a scary proposition to stand out, and some stand in the corner on purpose afraid of what the crowd may think- f*&k the crowd, rawk on.

  2. Dale Chumbley

    July 19, 2008 at 11:42 am

    Brad,

    You just blew my perception of you! I even jumped into your blog to investigate further… Social D? Nice! Great post here, got me thinking and that is a good thing. ;?) Look forward to hanging sometime and talking old days… You, Mariana & I could have a blast. https://www.flickr.com/photos/dalechumbley/2155810918/

    Punks not dead!

    Dale

  3. Brad Nix

    July 19, 2008 at 12:36 pm

    @Dale your comments made me think of a classic Descendants tune, which is coincidentally named ‘Suburban Home’:

    I want to be stereotyped
    I want to be classified
    I want to be a clone
    I want a suburban home

    Thanks for calling yourself out as a punk rocker. I look forward to catching up with you and Mariana one day – maybe in a mosh pit!

  4. Vicki Moore

    July 19, 2008 at 12:44 pm

    I think my ideas are creative but do they rawk? I don’t think so. Time for some re-evaluation. Hmmm.

  5. Matt Wilkins

    July 19, 2008 at 2:11 pm

    Brad, I htink you have said what many of us are thinking. I think part of being successful in this business is being yourself and using that to your advantage. I see too many agent unhappy because they are trying to “follow the leader” or believe that they won’t succeed unless they follow a certain system.

  6. Eric Blackwell

    July 20, 2008 at 4:17 am

    @Matt- I agree with your point entirely. I think you have to HAVE a system,,,without the discipline to follow your plan you will get no where…but it needs to be YOUR system…I agree that ,many people think that if that plan does not come from ACME, then you are toast. The closer what you do is to the true you, the more you succeed IMO

  7. Glenn fm Naples

    July 20, 2008 at 5:51 am

    Matt – great chefs create their own recipes based upon a basic recipe – adding a little of this and little of that or taking a little something from another recipe. So take something or add something to existing recipe and create your own recipe for success. And do think outside the box.

  8. Mark Eckenrode

    July 20, 2008 at 10:27 am

    @brad – my man, we need to talk. growing up in OC, i grew up punk… high school with Social D, classmate drummed for Suicidal Tendencies, Offspring & No Doubt played our backyard parties.

    anyway, back to punk, marketing, and real estate… boring marketing never gets noticed. one of my fav examples of a Punk Agent was a fella that always wore a kilt… yeah, he was all Rob Roy styled. He wasn’t about the Tahoe and a tie.

    one way to break away from the monochrome realtor mold is to look outside the industry… what’s working elsewhere? adopt and adapt that, not what some other agent is doing because his broker did it years before and his broker years before that.

    in the words of Minor Threat: “out of step with the world”

    and a fav punk business moment of mine… consult Fortune companies while sporting a tattoo that runs down my arm and onto my hand…. and they LOVED it 😉

  9. Paula Henry

    July 20, 2008 at 6:57 pm

    I am feeling a bit old here 🙁 My kids did Punk – I know Offspring and No Doubt – but there is no doubt, I am a generation behind.

    Just driving home from my daughters, I was thinking about a post for here, In theory, it was about the same idea – what do we do to differentiate ourselves today – to stand out from the crowd.

    Like Vicki – I don’t rawk either – I’m in the process of totally re-evaluating, thinking about a new broker and disbanding my team. I do agree, we do need systems, while being creative.

  10. David Jones

    July 21, 2008 at 3:57 pm

    I hate being a “joiner”, but I’ve got to agree with you.

    A lot of being punk was not being afraid to do things your way and not listening to anyone that said you were wrong. Punk railed against the “establishment” and authoritarian dogma.

    Parts of the punk mentality will still work, but you have to be smarter than we (thought we) were back then. 30 years on the purple hair and Doc Marten’s may be gone, but that just makes it easier to slip inside the front door and do a Huntington Beach Strut around people’s preconceived notions of “how things work”.

    We don’t sell real estate (we create technology for mortgage and real estate professionals), but we get told on a daily basis that we just can’t change the way things have always been, or do what we know is right.

    F@%K Off indeed.

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Business Marketing

Spruce up your product images with Glorify (just in time for Black Friday!)

(BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal.

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Glorify app lets you create beautiful designs for your products.

Glorify, the app that creates high converting, customizable product images for your business, is offering a lifetime deal for $97 this Black Friday. In just a few clicks, you can transform one of Glorify’s sleek templates into personalized, professional-looking content – and now, you don’t have to pay that monthly fee.

Whether your business is in electronics, beauty, or food & drink, Glorify offers a range of looks that will instantly bring your product images to the next level. With countless font styles and the ability to alter icon styles, shadows and other elements, you can access all the perks of having your own designer without the steep price.

In 2019, Glorify was launched – the app was soon voted #2 Product of the Day and nominated for Best Design Tool by Product Hunt. Since then, they have cultivated a 20k+ user base!

Glorify 2.0, which was launched last week, upgrades the experience. The new and improved version of the app is complete overhaul of intuitive UI improvements and extra features, such as:

  • background remover tool
  • templates based on popular product niches and themes
  • design bundles for your website/store, social media
  • annotation tool
  • upload your brand kits and organize your projects under different brands
  • 1 click brand application
  • & much more!

“But the most important aspect of Glorify 2.0, is that it comes with a UI that sets us up for future scalability for all our roadmap features”, said CEO of Glorify Omar Farook, who himself was a professional graphic designer.

Farook’s dream was to provide a low-cost design service for the smaller businesses that couldn’t otherwise afford design services. Looking through reviews of the app, it’s evident that Glorify does just that – it saves the user time and money while helping them to produce top-notch product images for their brand on their own.

Glorify is one of the many new design-based apps that make producing content a breeze for entrepreneurs, such as Canva. As someone who loves design but doesn’t have the patience for Creative Cloud, I personally love this technology. However, Glorify is unique in that it is the only product-driven design app. All you have to do is upload your photo!

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Business Marketing

This new Chipotle location will be fully digital

(BUSINESS NEWS) In the wake of the pandemic and popularity of online delivery, Chipotle is joining the jump to online-only locations, at least to test drive.

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Chipotle exterior, possibly moving to a fully digital restaurant space soon.

A lot of industries have switched to an online-only model in the wake of the pandemic. Most of them have made sense; between abundant delivery options and increased restrictions on workers, moving away from the traditional storefront paradigm isn’t exactly a radical choice. Chipotle making that same decision, however, is a plot twist of a different kind—yet that’s exactly what they’re doing with their first online store.

To be clear, the chain isn’t doing away with their existing locations; they’re just test-driving a “digital” location for the time being. That said, the move to an online platform raises interesting questions about the future of the restaurant industry—if not just Chipotle itself.

The move to an online platform actually makes a lot of sense for businesses like Chipotle. Since the classic Chipotle experience is much less centered on the “dining” aspect than it is on the customizability of food options, putting those same options online and giving folks some room to deliver both decreases Chipotle’s physical footprint and, ostensibly, opens up their services to more people.

It’s also a timely move given the sheer number of people who are sheltering in place. A hands-on burrito assembly line is not the optimal place to be in a pandemic, but there’s no denying the utilitarian appeal of Chipotle’s products. To that end, having another restaurant wherein you have the option to order a hearty meal with everything you like—which is also tailored to your dietary needs—is a crucial step for consumers.

Chipotle’s CTO, Curt Garner, says he is hoping this online alternative will offer a “frictionless” experience for diners.

As a part of that frictionless experience, consumers will be able to order in several different mediums. Chipotle’s website and their mobile app are the preferred choices, while services like GrubHub will also be available should you choose to order through a third-party. The idea is simple: To bring Chipotle to you with as little fuss as possible.

For now, Chipotle is committing to the single digital location to see how consumer demand pans out. Should the model prove successful, they plan to move forward with implementing additional digital locations nationwide.

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Business Marketing

Your business’ Yelp listing may be costing you more than you think

(BUSINESS MARKETING) The pay per click system Yelp uses sounds good in theory, but it may be hurting small businesses more than helping.

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Man browsing Yelp for his business listing in open office environment.

We all know Yelp – we’ve probably all used Yelp’s comment section to decide whether or not that business is worth giving our money to. What you might not know is how they are extorting the small businesses they partner with.

For starters, it’s helpful to understand that Yelp generates revenue through a pay per click (PPC) search model. This means whenever a user clicks on your advertisement, you pay Yelp a small fee. You never pay Yelp a cent if no one clicks on your ad.

In theory, this sounds great – if someone is seeking out your product or service and clicks on your ad, chances are you’re going to see some of that return. This is what makes paying $15, $50, or even $100 a click worth it.

In practice, it’s not all it’s cracked up to be. When setting up your Yelp account, you are able to plug in keywords that correspond with your business. For example, owner of San Francisco-based Headshots Inc. Dan St. Louis – former Yelp advertiser turned anti-Yelp advocate – plugged in keywords for his business, such as “corporate photographer” and “professional headshots”. When someone in the Bay Area searches one of those terms, they are likely to see Headshots Inc.’s Yelp ad.

You are also able to plug in keyword searches in which your ad will not appear. That sounds great too – no need to pay for ad clicks that will ultimately not bring in revenue for your business. In the case of Headshots Inc., Dan plugged in terms such as “affordable baby photography” and “affordable studio photography”, as his studio is quite high-end and would very likely turn off a user who is using the word “affordable” in their search.

How Yelp really cheats its small business partners is that it finds loopholes in your keyword input to place your ad in as many non-relevant searches as possible. This ensures that your ad is clicked more and, as a result, you have to pay them more without reaping any of the monetary benefits for your business.

If you plugged in “cheap photography” to your list of searches in which your ad will not appear, Yelp might still feature your ad for the “cheap photos” search. As if a small business owner has the time to enter in every single possible keyword someone might search!

In the case of Headshots Inc., Dan ended up paying $10k in total ad spend to Yelp with very little return. Needless to say, he is pissed.

So what does this mean for you if you use Yelp for your business? If you don’t want to completely opt out of Yelp’s shenanigans, try these 3 tips from Dan:

  1. Try searching some potential irrelevant keywords – are your ads showing up in these searches?
  2. Do your best to block the irrelevant keywords. It’s impossible to get them all, but the more you do the more money you will ultimately save.
  3. Keep an eye on the conversation rate on your profile – does more clicks mean more client inquiries? Make sure Yelp isn’t sending low-quality traffic to your profile.

Ultimately, it’s about protecting your small business. Yelp is the latest in big tech to be outted for manipulating individuals and small businesses to up their margins – a truly despicable act, if you ask me. If you don’t have tens of thousands of dollars for ad spend, then either boycott Yelp or try these tips – your company may depend on it.

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