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Sprint is earning business one magic box at a time

(EDITORIAL) Sprint has been working to close the gap between itself and other carriers and its most recent effort may be the push the company needed.

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In a world where many of us rely on adequate cell phone coverage, at a minimum, in our homes, the level of frustration that arises when reception ranges from awful to non-existent is palpable.

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After all, isn’t this what we were promised? A world in which we no longer had to be tethered to our home phones—an expense that many of us have foregone—to be accessible or to have access to emergency services? And for those of us that work at home, consider the additional cost of having poor or no reception in terms of opportunity lost.

Busted coverage

Even in urban areas, the problem still exists for major carriers, but they’re trying to boost both signal range and reliability, and doing so in more innovative ways. For years, the solution was simple, if expensive—buy more access on cellular towers, towers which were expensive to build and maintain, and which required the cooperation of other entities, cooperation which wasn’t always easy to obtain.

A new approach places the answer in the homes of the consumer, and uses their goodwill to host the hardware to do so.

What’s in the Box?

Sprint has run an uphill battle in recent years to increase its share of the mobile market, lagging behind AT&T, Verizon, and T-Mobile. Their recent ad campaign stresses improvements to their infrastructure, improvements that are designed to both attract new customers and retain those who have struggled with what can be most politely described as “gaps” in Sprint’s coverage areas. Plugging the fact that they’re now “within 1%” of their competitor’s reliability, Sprint’s latest plan to finish closing that gap involves something that they’re calling a “magic box.”

Seriously—that’s the name they’ve given their device, about the size of a toaster, complete with animations and artist’s conceptualizations of what the device would look like when placed in a sample home.

There’s not a lot of magic to it, really. The device is a small wireless amplifier for the cell signal, placed near a window in the home or office. The box does the work from there, locating and connecting to the nearest Sprint tower, boosting service for a small range of 100 feet outside of the building, and improving service for up to 30,000 square feet within the building it’s placed in. Sprint is currently deploying the “magic boxes” in a city-by-city fashion, with no cost to customers who meet their criterion for receiving one.

“Sprint Magic Box is going to quickly transform our network, and it is key to delivering an amazing experience to customers today as we build the kind of dense urban infrastructures needed for 5G,” Sprint’s chief technology officer, John Saw, said in a statement.

Everything Old is New Again

Longtime Sprint subscribers who were affected by poor cellular reception will see the roots of the “magic box” in the forerunner of the program, the Airave femtocell. This less robust solution (which the author has in his home currently) came with fees for setup utilization, but those fees were often waived if the customer reported reception issues as the reason for requesting the device.

The Airave is the difference maker between no reception and adequate reception for me, so there is great hope that the “magic box” will provide the difference between adequate reception and reception one could call good.

Sprint is also placing a great deal of advertising behind the “magic box”, with it being a promoted solution; users of the Airave seemed to always find out about it when requesting to cancel service due to no reception, or through word of mouth from other Airave users. The fact that Sprint is making the “magic box” approach to improving network reliability an integrated part of its marketing approach, positioning it as a lifestyle device to reside unobtrusively in one’s home, is an indicator that they see this as more than a bandage for poor service.

The approach is already seeing results, with Sprint reporting that current users have seen dramatic increases in their upload and download speeds, doubling them from what was previously reported.

Consumers are increasingly open to sharing their homes and workspaces with electronic devices designed to both be aesthetically pleasing and functional. The trick for Sprint will be to see whether or not enough potential customers see a value proposition in switching their carrier and in adopting a new device for their home at the same time, especially when the device is designed to make sure that one can use the service that one paid for. It’s a hard sell for a long-term contract for a service that has to come with supports to make it work, supports that aren’t marketed as being necessary, or even desired, for other carriers.

#SprintMagic

Roger is a Staff Writer at The American Genius and holds two Master's degrees, one in Education Leadership and another in Leadership Studies. In his spare time away from researching leadership retention and communication styles, he loves to watch baseball, especially the Red Sox!

Opinion Editorials

Declutter your quarantine workspace (and brain)

(EDITORIAL) Can’t focus? Decluttering your workspace can help you increase productivity, save money, and reduce stress.

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It’s safe to say that we’ve all been spending a lot more time in our homes these last few months. This leads us to fixate on the things we didn’t have time for before – like a loose doorknob or an un-alphabetized bookshelf.

The same goes for our workspaces. Many of us have had to designate a spot at home to use for work purposes. For those of you who still need to remain on-site, you’ve likely been too busy to focus on your surroundings.

Cleaning and organizing your workspace every so often is important, regardless of the state of the world, and with so much out of our control right now, this is one of the few things we can control.

Whether you’re working from a home office or an on-site office, take some time for quarantine decluttering. According to The Washington Post, decluttering can increase your productivity, lower stress, and save money (I don’t know about you, but just reading those three things makes me feel better already).

Clutter can cause us to feel overwhelmed and make us feel a bit frazzled. Having an office space filled with piles of paper containing irrelevant memos from five years ago or 50 different types of pens, has got to go – recycle that mess and reduce your stress. The same goes with clearing files from your computer; everything will run faster.

Speaking of running faster, decluttering and creating a cleaner workspace will also help you be more efficient and productive. Build this habit by starting small: try tidying up a bit at the end of every workday, setting yourself up for a ready-to-roll morning.

Cleaning also helps you take stock of stuff that you have so that you don’t end up buying more of it. Create a designated spot for your tools and supplies so that they’re more visible – this way, you’ll always know what you have and what needs to be replenished. This will help you stop buying more of the same product that you already have and save you money.

So, if you’ve been looking to improve your focus and clearing a little bit of that ‘quarantine brain’, start by getting your workspace in order. You’ll be amazed at how good it feels to declutter and be “out with the old”; you may even be inspired to do the same for your whole house. Regardless, doing this consistently will create a positive shift in your life, increasing productivity, reducing stress, and saving you money.

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Opinion Editorials

How to ask your manager for better work equipment

(EDITORIAL) Old computer slowing you down? Does it make a simple job harder? Here’s how to make a case to your manager for new equipment to improve your productivity.

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What is an employee to do when the work equipment bites.

Let’s be frank, working on old, crappy computers with inefficient applications can make the easiest tasks a chore. Yet, what do you do? You know you need better equipment to do your job efficiently, but how to ask the boss without looking like a whiner who wants to blow the department budget.

In her “Ask A Manager” column, Alison Green says an employee should ask for better equipment if it is needed. For example, the employee in her column has to attend meetings, but has no laptop and has to take a ton of notes and then transcribe them. Green says, it’s important to make the case for the benefits of having newer or updated equipment.

The key is showing a ROI. If you know a specific computer would be a decent upgrade, give your supervisor the specific model and cost, along with the expected outcomes.

In addition, it may be worth talking to someone from the IT department to see what options might be available – if you’re in a larger company.

IT professionals who commented on Green’s column made a few suggestions. Often because organizations have contracts with specific computer companies or suppliers, talking with IT about what is needed to get the job done and what options are available might make it easier to ask a manager, by saying, “I need a new computer and IT says there are a few options. Here are my three preferences.” A boss is more likely to be receptive and discuss options.

If the budget doesn’t allow for brand new equipment, there might be the option to upgrade the RAM, for example. In a “Workplace” discussion on StackExchange.com an employee explained the boss thinks if you keep a computer clean – no added applications – and maintained it will perform for years. Respondents said, it’s important to make clear the cost-benefit of purchasing updated equipment. Completing a ROI analysis to show how much more efficiently with the work be done may also be useful. Also, explaining to a boss how much might be saved in repair costs could also help an employee get the point across.

Managers may want to take note because, according to results of a Gallup survey, when employees are asked to meet a goal but not given the necessary equipment, credibility is lost.

Gallup says that workgroups that have the most effectively managed materials and equipment tend to have better customer engagement, higher productivity, better safety records and employees that are less likely to jump ship than their peers.

And, no surprise, if a boss presents equipment and says: “Here’s what you get. Deal with it,” employees are less likely to be engaged and pleased than those employees who have a supervisor who provides some improvements and goes to bat to get better equipment when needed.

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Opinion Editorials

How to build a company culture while working remotely

(OPINION EDITORIAL) It seems that even a post COVID-19 world will involve remote work, so how can you build and maintain a strong work culture that ensures growth and satisfaction?

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New startups and existing companies are starting to transition to a fully remote (or nearly fully remote) model, but what does this mean for work culture? If you’re not careful, your work culture could easily become diminished as you transition to a remote environment, and if you’re building a company from the ground up, you may not have a strong culture to begin with.

Culture isn’t something you can afford to give up, so how can you build and maintain your company culture while working remotely?

The importance of a strong work culture

Maintaining a strong, consistent company culture is vital, even if your company is operating remotely. With a strong work culture, you’ll enjoy benefits like:

  • Better recruiting potential. A company with strong work culture will seem more attractive to talented candidates. The best people in the industry will want to work at a place with a great team and a great set of values.
  • Like-minded teammates. Establishing a consistent work culture allows you to selectively hire, then maintain employees who are like-minded. Employees with similar goals and mentalities, even if they come from different backgrounds, will be able to collaborate more efficiently.
  • Smoother communication. A strong foundational work culture that establishes goals, values, and beliefs within an organization can enable smoother, more efficient communication. Staff members will be on the same page with regard to high-level priorities, and will be able to exchange information in similar patterns.
  • Lower stress and less turnover. Better work cultures generally mean lower stress for employees, and accordingly, less employee turnover. Of course, this assumes you’re hiring good fits for the organization in the first place.
  • A better public reputation. Your work culture can also boost your public reputation—especially if you emphasize core values that are important to your target audience.

How to build company culture remotely

Traditionally, you can use in-person team-building sessions, regular meetings, and workplace rules to establish and maintain your company culture, but while working remotely, you’ll need to employ a different set of tactics, like:

  • Hiring the right candidates. Building a great culture starts with hiring. You have to find candidates who fit with your organization, and already share your core values. If someone doesn’t agree with your high-level approach, or if they don’t like your rules or workflows, they aren’t going to do their best work. These same considerations should be applied to your third party hires as well; agencies and freelancers should also fit into your values.
  • Hosting virtual team-building events. You can’t host in-person team-building events, but that doesn’t mean that team-building is inaccessible to you. Consider hosting a video conference to introduce your team members to each other, or bond over a shared event. You could also host virtual game nights, or provide team lunches to celebrate wins. Any excuse to engage with each other in a non-work context can help employees feel more connected and part of the team, and there are plenty of options to make it work virtually.
  • Streamlining communication. Good communication is both a constituent factor and a byproduct of effective company culture. If you want your culture to thrive, you have to set good standards for communication, and encourage your employees to communicate with each other consistently and openly. People need to feel heard when they speak, and feel comfortable voicing their opinions—even if they don’t agree with their superiors. There should also be easily accessible channels for communication at all levels. Over time, this foundation will help your employee communication improve.
  • Improving transparency. Workplace transparency is important for any employer, but it’s especially important for remote businesses trying to build or maintain a strong culture—and it’s challenging if you’re operating remotely. If you’re open and honest about your goals and how you operate, employees will feel more trusted and more engaged with their work. Strive to answer questions honestly and disclose your motivations.
  • Publishing and reiterating company core values. One of the biggest factors responsible for making a company culture unique is its set of core values. Spend some time developing and refining your list of core values. Once finished, publish them for all employees to read, and make time to reiterate them regularly so employees remember them.
  • Making employees feel valued. Finally, and perhaps most importantly, make your employees feel valued. Take the time to show your appreciation however you can, whether it’s through a simple thank-you message or an occasional cash bonus, and be sure to listen to employee feedback when you get it.

Building a work culture in a remote environment is more challenging, and requires consideration of more variables, but it’s certainly possible with the right mentality. Spend time setting your priorities, and make sure you’re consistent in your execution.

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