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Opinion Editorials

The Genius of Lighthouse Listing

harper teamI’ve got the flu. Haven’t felt this bad since my first potential client decided to use a discount brokerage. I just finished a four hour catch-up-on-sleep nap after a really crappy night. As if I didn’t have enough crap to deal with, I just got this email:

Please consider writing a review about our website,, on your blog. In return we would feature your blog feed on our new Real Estate Blogs page at the link below. Our website attracts almost 2000 unique visitors each month and growing rapidly.

Now, I’m no genius, but when someone sends me this kind of crap I wonder about their level of intelligence. Here’s another paragraph from the email: is a real estate listing website that currently services the Northern California area. Its website allows property owners to advertise thier house for sale or rent and reach the millions of users who are on the internet daily. also allows home seekers to quickly search through its database to find the exact home that is right for them. It was founded in 2005 and has been in operation since February of 2006. has grown rapidly since then and is continuing to increase its presence over the internet and reach into more areas of real estate.

Since I have nothing better to do with my time and, as I said, I’m no genius, I decided to take a look at Lighthouse Listings. Why anyone would post their listings on this site is beyond me – especially if you had to pay for it. Just for grins, I clicked on the first listing in Walnut Creek.

Here’s a news flash: There’s an open house on June 19th at 329 Kincross Drive.

Looking at the number of listings on the site, maybe 60 or so, you can see that Lighthouse Listings is having a hard time keeping up with their press releases.

Advertisement. Scroll to continue reading.

Here are a couple of questions for the geniuses over at Lighthouse Listings:

  • Why would I want you to link to me?
  • Why in the world would I want to link to you?

I ask you, my fellow agents, am I nuts or just lacking genius?

P.S. Love the About Us page. There’s nothing like impersonal anonymous crap to make someone want to spend money for nothing – look out Zillow, the competition is nipping at your heels!

Written By

Writer for national real estate opinion column, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.



  1. Carson

    October 18, 2007 at 9:41 pm

    I got the exact same email, only they didn’t even offer a link back. Trash.

  2. David G from

    October 18, 2007 at 10:07 pm

    Very funny. Hope you feel better, John.

  3. Benn Rosales

    October 18, 2007 at 10:52 pm

    Do they offer a time travel widget to get you back to june?

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