Trulia’s interactive mapping
Sometimes when a big company acquires a fledgling startup for their assets including talent, the talent often goes unused or wasted and they become integrated into a mega company and end up coding emailers or the like.
We are pleased to say this is not the case with Trulia’s 2010 acquisition of Movity. I was extremely passionate about Movity “selling out” and was terrified that the acquisition would waste some of the best talent in the business. We believed in Movity before the world even knew what they had planned.
Now called the “geo/social team,” which is a mixture of Movity talent and includes existing Trulia staff, the new talent pool team has launched what I consider to be their first signature project at Trulia in the form of interactive mapping to reflect Trulia’s Home Offer Report results of price reductions.
What we like about the interactive maps
The team’s creativity and data smarts ooze through every detail of the interactive mapping that shows average prices in a zip code, where price reductions are happening and how deep they are, how any days it takes for the average first price reduction to occur and the probability of a second reduction.
Trulia says they’ve mapped almost 16,000 zip codes and we particularly enjoy that they’ve gotten away from the pastel colors and moved toward the geo/social team’s (specifically Movity’s) signature modern palette.
Using the word “Movity”
So for anyone who was like me that had doubts as to whether or not the talent from Movity would be squandered, the answer is a resounding no and we are really impressed with the new interactive maps and for the focus to be on improving the consumer experience which I know has always been part of the Movity team’s identity. And because of the success of this first project, I will no longer refer to them as Movity, rather as Trulia. I love this project!