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Opinion Editorials

What is your ROT?

Recently I have been polling my classes on their level of expertise in certain areas of technology so I can deliver a successful program.

Consistently, over the last few months, in these polls, more than half of all my students feel they are beginners, or early intermediate. This is  whether it is social media, managing internet leads, blogging, using video on their web presence or using contact management to manage their business. The list goes on.

Whatever topic, I find that there is a level of frustration because many feel overwhelmed and I usually address this attitude so I can deliver my materials and have it rest on open minds and hearts.

I used to ask . . . What is the ROI on your technology tools? And the answers led to more frustration.

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  • Not sure because I don’t have time
  • I have too much of a learning curve
  • Don’t know which questions to ask to make good decisions
  • Just give me a technology pill that I can swallow and make it all work
  • There must be a program that I can buy that is the silver bullet.

Then I realized – it is not a ROI, but it is a ROT. Yes, I know, the acronym doesn’t work, but it did get your attention.

ROT = Return on Time

This stuff takes time no matter whatever age you are.

You need to invest “time,”  butt time, to figure things out. Lots of research out there. Lots of resources. You are in the right place. Everyone on Agentgenius is a a wealth of knowledge. Lots of sharing going on. Do a search for lots of great information.

Make a technology plan. Get a notebook. Every time you learn something new write it down. When  you have some time to review, all your notes will be in one place. I know it sounds corny, but eventually you won’t need the notebook.

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Pick four areas you want to get better at. Give yourself three months for each topic.

  • Find an accountability partner in your office and chat once a week.
  • Join a mastermind or networking group that meets once a week or month for breakfast
  • Find a technology coach ( great idea 🙂

Go to the local high school, ask the guidance counselor for a tenth grader looking for job, but you need to ask for a geek with personality. They can’t be monosyllabic, can’t be related.

Have them come to the office from 3 to 6 Monday through Friday. Have the office take some of the hours and get commitment from the agents in your office to take some of them also. You will have someone committed to help you and they will leave every Friday with some nice income. We did that at an office I consulted with and we reaped the benefits. Not only did they learn every software in our company, but they were able to train everyone. We had a schedule on the wall and everyone signed up for an hour or the whole three hours.

In the end the company also received a School – Business partnership press release.

ROT? Corny, I think not.

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Written By

Amy is a national technology speaker who can inspire, train and help people implement technology strategies into their business. To find out about her training, coaching or webinars visit her website at



  1. Missy Caulk

    March 9, 2009 at 8:32 am

    Amy,what did the high schooler do when they were there?

    Guess I’m looking for a few specific’s.

  2. Matthew Hardy

    March 9, 2009 at 12:06 pm

    I guess if you’re looking for something a 10th grader can teach you this is good advice…

    However, many make the mistake of getting “counseled” by marginally capable people simply because they either know more than the person being counseled or because they’re cheap or both. This is like employing a 10th grader who’s really interested in dentistry to work on your teeth. What most who are not adept at technology don’t know is that marginally capable people are “specialists” by default: they only know what they know. My advice: pay an expert $300-500 for a few hours of their time and have them direct you to lower-cost technicians.

  3. Amy Chorew

    March 9, 2009 at 7:20 pm

    When there is no knowledge base of how to get some of these things done it helped the agents implement what they were told to do by speakers that paid money to see.

    Missy – Example, showed one how to do a mass email in Top Producer and in Outlook so they could start sending our emails to small groups. Helped agents learn how to edit photos so their photos looked half decent. One helped set up PowerPoint slides, another created an excel spreadsheet that downloads MLS data so month to date data can be evaluated.

    Not a solution for everyone, but in this case it worked.

  4. Ken Montville - The MD Suburbs of DC

    March 9, 2009 at 7:49 pm

    I kinda like the 10th grader idea. I also agree with Matthew. Although anyone with marginally more knowledge than me is an expert whether it’s technology or playing the piano or fixing my car or landscaping.

    I’ve been trying to get my arms around this technology thing to see how it can enhance my business or, more to the point, get me a little ahead of the curve. I remember when I got my first real estate website. It was no great shakes but since I was one of the few out there it bought in traffic and business like a magnet. Now everyone has a website and a blog and Facebook and Twiiter and…..

    Unfortunately, everyone promises that their magic pill is *the* magic pill.

  5. Missy Caulk

    March 10, 2009 at 7:50 pm

    Thanks Amy

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