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Why real estate agents should emulate this Bravo reality star

Happiness consultants or finders of perfection?

What side do you play? Naughty or nice?

Every time I flip on Bravo, there she is. Patti Stanger. New Jersey -gone- LALA land powerhouse that no one dares confront, after all, she is going to find you your perfect match, right? In all of her glory, she’s typically yelling at one of her clients or a potential match and telling them how they are absolutely effing up this, that or the other thing in their life, and that they sort of look like a tranny hooker, and that they should do something about the muffin top. You better not come back here lookin’ like a hot mess in my house… uh-uh, girlfriend.

This is not what a highly successful matchmaker (yeah, I mean Realtor) in this neck of the woods would be getting word of mouth referrals for. You know, you can’t just say- your house is a nasty mess; you should do something about the eau-de-chat; or the even less flattering, dude, what is up with all of this crap? No, you can’t say that. You just can’t. As matchmakers in our own right, Realtors have to be conscientious, caring individuals who lay out our delivery in a way that is calm, cool, collected and well, nice.

In the realm of taking clients out to view houses, and you have shown them 25 homes that speak to perfection in terms of what they have described to you, but they still haven’t sealed the deal yet, you have to think, as a matchmaker, are they ready for the commitment? Are they just playing the field? Oh my sweet goodness… am I being used?! No. I couldn’t be. You have to just delve a bit  deeper and find the ultimate inhibitor and find the a-ha moment that will break through for them.

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Bring out your inner Patti

You don’t necessarily have to be rough, just be honest. Is this working for you? Are we finding you everything that you need to be looking for, because remember when we first spoke, we talked about ABnC and now, it seems to have shifted. What can I do as your agent to find your perfect home, because I have brought you to your “perfect” and you haven’t “bought the dress yet”? Is it time we severed the cord here?

It can be a whole lot of fun playing matchmaker with both buyer and seller clients and while Patti Stanger’s approach is wild and over-the-top for the reality television cameras, the concept that matchmaking revolves around honesty still rings true and should be emulated. You just have to know how to talk to them, and who knows, maybe if you start being more honest with your clients and yourself, you could be the next real estate Millionaire Matchmaker?

Written By

Genevieve Concannon is one of those multifaceted individuals who brings business savvy, creativity and conscientiousness to the table in real estate and social media.  Genevieve takes marketing and sustainability in a fresh direction- cultivating some fun and funky grass roots branding and marketing strategies that set her and Arbour Realtyapart from the masses. Always herself and ready to help others understand sustainability in building a home or a business, Genevieve brings a new way to look at marketing yourself in the world of real estate and green building- because she's lived it and breathed it and played in the sand piles with the big-boys.  If you weren't aware, Genevieve is a sustainability nerd, a ghost writer and the event hostess with the mostess in NoVa. 

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