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Will Casey Neistat lose his rebellious authenticity as CNN snags his startup?

(BUSINESS NEWS) What will CNN’s recent acquisition of marginally successful app Beme mean for beloved co-founder Casey Neistat?

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Beme me up

For more than half a decade, Casey Neistat has been an innovator and trendsetter in the world of online video, racking up almost 6-million subscribers and 1.3-billion views on his popular YouTube channel.

Neistat is perhaps best known for his daily vlogs that redefined a genre and inspired thousands of other YouTubers, as well as a semi-successful Vine-meets-Snapchat app called Beme.

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On November 19, Nesitat threw YouTube a curveball when he announced his vlogging would end, immediately sparking rumors about what his next projects might be. That answer came sooner than we expected. On Monday CNN announced its acquisition of Neistat’s video-sharing start-up Beme in a deal valued at about $25 million.

CNN will now have reach over Neistat’s large, young digital audience and perhaps more importantly, access to the man himself.

Authenticity at stake?

For most entrepreneurs, having an app acquired is a dream, and it’s hard to argue with Neistat’s logic for accepting this monster pay-out. But for Neistat, a unique voice who’s most popular video shows him blowing through funds provided by Nike to go on a wild 10-day trip around the world, it comes as a surprise that he would go such a traditional route post-vlog.

From the beginning, Neistat was a voice that rebelled against traditional methods of distributing content.

He managed to stay authentic despite numerous corporate sponsorships. He certainly may remain authentic, but it is only natural to worry his original voice may be lost in this massive media buyout.

Mining for Millenials

CNN said their objective is to launch a standalone media company led by Neistat and Beme co-founder Matt Hackett, focusing on “timely and topical video and empowering content creators to use technology to find their voice,” according to a press release.

The app, with its short-form video sent out to followers, had the goal of pushing out “authentic” video content. CNN is likely trying to replicate that and appeal to younger, more skeptical audiences. It may work, but CNN has made similar deals in the past to mixed reviews, most notably launching online publication Great Big Story a year ago to mixed reviews.

Elsewhere, competitors are trying to grab a hold of millennials. NBCUniversal is perhaps leading the pack with its recent investment of $200 million in Buzzfeed (its second investment in the millennial-focused media company), and another $200 million in Vox Media.

Hopefully a good fit

Ultimately, the Neistat-CNN deal makes logical sense for both parties, but like with all partnerships, chemistry is the real wildcard.

Neistat somehow made big moves with an app that never really had much traction, and now he has access to a new audience outside of YouTube. If he continues to make the same great content he’s known for, this could be a big win.

In the past though, Neistat had his best successes making quirky, sometimes goofy videos that are only indirectly corporate (sponsored links to Canon gear in the description, for example). Only a handful of his videos are sponsored, and when they are, it’s things like Nike-sponsored shenanigans or a similar video with Mercedes where brand awareness is present, but a true endorsement is not.

Unclear future

For CNN, the need to reach younger viewers is evident, and Neistat may or may not help with that. They’ve made it obvious that the acquisition is not a talent deal, and Neistat will continue to control his own social media channels and accounts. However, there doesn’t seem to be much of a plan for exactly how they’ll reach their goals, made especially clear in a video released by Neistat this morning.

In his usual cluttered apartment, Neistat explains the background of selling his company and says he had been searching for what to do next for a while.

Neistat ensures the deal won’t change his content – he’ll still continue making YouTube videos, just not a daily vlog – but follows that up with a shocker by admitting that he “has no idea” exactly what he’ll be doing at CNN.

Our fingers are crossed that somewhere in his head, beneath those curly locks, Neistat has a master plan of how to leverage this partnership to make his own content better without losing it’s original flavor. Otherwise, he may be stuck running a somewhat-useless app at a company that doesn’t know how to utilize him.

#neistatnews

Brian is a staff writer at The American Genius who lives in Brooklyn, New York. He is a graduate of Washington University in St. Louis, and majored in American Culture Studies and Writing. Originally from California, Brian has a podcast, "Revolves Around Me," and enjoys public transportation, bicycles, the beach.

Opinion Editorials

If you’re not constantly hustling, are you even living?

(EDITORIAL) If you aren’t hustling on the side, at night, while you eat, and in your sleep, are you really even a person in 2018?

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Back in the day, the idea of “hustling” was something of a negative concept (think Jon Voight and Dustin Hoffman in Midnight Cowboy). Now, if you’re not constantly hustling, and living that hustle life are you even living? If you don’t Rise and Grind, are you even a real person?

In this fast-paced, “I want it now” society, the assumption is that because we have 24 hours in a day, we must use every second of that time on one side hustle or another to make a few extra bucks, otherwise we’re not being productive. As Guru JP explains below, “being busy means you’re being productive. You do your best work when you’re always working. More quantity equals better quality.”

This has become one of the beliefs of entrepreneurialism: if you’re not working on your startup while Uber-ing at night and walking dogs via Wag on your lunchbreak, you’re not hustling and you’ll never be successful.

One important key of the hustle is to document how busy you are on social media, or else it’s not actually happening. Sharing a daily “rise and grind” pic on Instagram is the only way to appropriately start a manic day of hustle.

Despite what research would say, face-to-face communication is ineffective and computer mediated communication, or communication through text with no context or nonverbal cues, is the best way to relay messages. Also, if you’re hustling 24/7, there’s no way you have time for an in-person meeting when you’re on a FaceTime meeting while hosting a G-Chat team meeting simultaneously. I mean, come on.

The way that you know this is legit is that the hustle is referred to as a “game” which is how you should always describe your career path. Pople like volunteers in impoverished countries, single parents working ONLY two jobs, and people who built a business from the ground up and decided to only stay with that business, have no idea what hustling truly is (especially since none of it was documented on Snapchat).

And, the benefits of constant hustling are immense! You have unlimited time off and can take an unpaid vacation to anywhere in the world – just as long as there’s WiFi.

With hustling, you have so many options on how to make some extra scratch and start six different podcasts that all have a listener of one. Why wouldn’t you want to join this amazing idealism of entrepreneurship? Also, if you’re still reading, you’ve lost the game. Shouldn’t you be on to something else by now?!

Author’s note: In case you couldn’t tell, this entire article is incredibly facetious. Our COO wrote a popular editorial, rejecting the idea of hustling, and I completely agree with her on that. Constantly working to the point of exhaustion is, well, inefficient. Work on one thing, succeed, and then go from there. Ugh.

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Opinion Editorials

The strong case for Texas being technology’s next frontier

(EDITORIAL) Everyone loves Tacos and tech in Austin, but Texas has far more to offer – here’s how the various cities will create the next mecca for the tech world.

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texas capitol ceiling

Despite what the movies have told you, Texas is not the place you think it is. Sure, we’ve got cowboys, brisket, and a lot of BBQ, but the Lone Star State is much, much more than clichés. Over the last few decades, Texas has been gaining steam as one of the premier places to live in the country.

While yes, people love a good chicken fried steak or are always looking for an excuse to sneak over to their favorite grocery store, HEB, Texans aren’t sitting idly by when it comes to tech – they’re grabbing the industry by the horns.

Thanks to the state’s business-friendly tax breaks, a year-round predominantly warm weather climate, and a strong state culture, the popularity of Texas makes a lot of sense: Houston, which was once considered a third tier city is about to overthrow Chicago as the third largest in the nation, while also being lauded as our most diverse city.

Let’s repeat it, for all the people in the back: Houston, Texas is more diverse than Los Angeles, or New York.

Affordable neighborhoods are popping up across Houston, which are attracting immigrants from every culture looking for their slice of the American Dream. Houston is seeing explosive growth and a cultural shift away from being a town built on strictly fossil fuels, but now, startups, tech, and umbrella industries are finding their niche in the state’s biggest urban area. Only New York is home to more public companies.

Houston’s medical sector ranks with some of the top care in the world. And with those elite doctors, come the innovative pharmaceutical and medical companies, and the tech that supports them.

When you look at the top twenty metro areas to live right now in the country, four of those cities are in Texas. While some of those reasons are affordability and the signature Texas heat, the state is seeing new residents thanks also to a healthy job market. Since 2010, Texas has added 12.6% more residents, double lapping California’s growth of 6.1%.

Texas’ workforce is bigger than 46 states in the union total population and has doubled in job growth, productivity, and new deals are being struck daily. Texas’ impact on the tech sector is indisputable: Texas has exported more technology than California, again.

Deep in the heart

Startup culture is alive and well in Austin, but while some of our startups are finally beginning to draw VC attention away from Silicon Valley, we know how to slug it out in the land of the bootstrapped beginnings. If your company can thrive in Austin, with so many talented people, and a lot of great ideas, you can make it anywhere (sorry New York, for stealing your platitude).

Austin is still a developing story. As enterprises are opening offices in the capital city, this is helping VCs along the coasts see Austin’s potential as a hub of ideas. The city is still behind the bay area for risk-taking ventures, but given the current climate of investors, there’s a sea change happening.

Giants like Apple, Atlassian, Oracle, Dell, Amazon, Samsung, Facebook, and Google are all occupying space in buildings across the Austin skyline. Enterprise companies are investing heavily into the Austin market, and there are zero signs of a slow down. If you need further proof, just look at the traffic on any of the city’s major highways during rush hour.

Dallas is making a hard play at attracting the top-tiered companies as well. When Amazon head honcho Jeff Bezos announced put out a call for bids for Amazon’s HQ2, many cities made a play for the site, but now that the final cities have been chosen, both Austin and Dallas both stand to score the shopping monolith.

Oculus, TopGolf, and startups like Veryable, Dead Soxy, and Artist Uprising are attracting some of the brightest minds to the Dallas/Fort Worth metro area.

South Texas joins the party

San Antonio is quietly building a case for a burgeoning tech scene, too. It’s not quite there yet on the enterprise or startup level, but the city is widely known for one thing – cybersecurity. Outside of Washington D.C., San Antonio is known as “Cyber Security City USA” to folks in the black hat scene.

San Antonio logged the most substantial growth of all of the Texas cities, adding over 250,000 new residents in 2017 alone. Thanks to a robust military presence, San Antonio is quietly attracting more and more security-minded firms, a feat that’s unique in comparison to what the rest of the state is offering. Military-friendly banking institution USAA is headquartered in San Antonio, as is grocery chain HEB, and Whataburger, with all three companies investing heavily into user experience and mobile applications (aka technology).

If Amazon decides on HQ2 in either Dallas or Austin, that will signal a 200,000+ person addition to the state’s population and economy. That’s a lifetime investment into either city, wherever Bezos, and his board chooses. Coupling that possibility with the already strong presence of Southwest Airlines, Texas Instruments, and just about every major gas corporation, it’s easy to see why these moves are a huge deal. For the latter, it’s also important to note that every sector is bolstering their websites, their social media footprint, everything that can be done on a laptop is happening – one new job at a time.

As the tech scene develops and changes from a strong west coast-driven model, Texas is benefiting from the change. Many Californians are moving to Texas, which is an article to itself, but one thing remains: the Texas economy has never been stronger, and it’s only improving. The story of tech in Texas is a continual work in progress.

We’re not going to overtake California next year, but we’re making a stand, and people are noticing. If the current economic growth is an indicator, the famous Dairy Queen saying is potent with it’s accuracy: “That’s What I Like About Texas.”

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Opinion Editorials

How one podcast is giving a voice to veterans everywhere

(OPINION EDITORIAL) Veteran and former Paralympic skier begins volunteer podcast as a way to give voice to fellow veterans.

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veteran podcast h train

“Tough times don’t last, tough people do,” is the mantra that Joel Hunt lives his life by. As an Army veteran, who was injured during his third deployment, Hunt has seen his fair share of tough times.

After suffering a traumatic brain injury and partial paralyzation in his left leg, Hunt left the army and was in the care of his parents. They encouraged him to try Paralympic skiing as part of his rehabilitation.

While he was initially against the idea, he eventually warmed to it and wound up skiing in the 2014 Paralympics in Sochi, Russia. This accomplishment helped lead him to the path he’s on now, which is dedicated to helping fellow veterans.

Hunt is now the host of The H-Train Show, a podcast he produces in his Denver, Colorado home. His work on the podcast is done strictly through volunteering, and is dedicated to giving veterans a place to communicate.

“It’s something that helps keep me busy and makes me feel good,” says Hunt. “[It helps] to erase the past.” The podcast airs on Military Brotherhood Radio and has had a variety of guests – all dedicated to the significance of veterans.

In addition to the podcast, Hunt also assists veterans through organizations such as Project Sanctuary.

Hunt recently co-hosted an event with former Denver Broncos wide receiver, Brandon Stokley, that brought ten injured veterans to the Broncos training camp for a meet and greet. Accompanying Hunt at this event was his service dog, Barrett, who Hunt has taught to fold and do laundry.

Hunt explains that all of his efforts are dedicated to helping fellow veterans recover from the tragedies of war. While he says that, due to his brain injury, he does not recall deployment, he still carries the tragedies of losing fellow Army members.

Now, being retired both from combat and skiing, Hunt states, “My heart is to help other veterans avoid the fights for life I did. Not everyone can enjoy all the success I achieved, but at least I can help make the journey less of a struggle.”

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