Wednesday, December 24, 2025

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Unlock AG Pro Today

Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
✔ Full access to all stories and 20 years of analysis
✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

We accept all major credit cards.

Pro

/ once per week

Get everything, no strings.

AG-curious? Get the full-access version, just on a week-to-week basis.
• Unlimited access, no lockouts
• Full Premium archive access
• Inbox delivery + curated digests
• Stop anytime, no hoops

$
7
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Get your fill of no-BS brilliance.

Pro

/ once per year

All in, all year. Zero lockouts.

The best deal - full access, your way. No timeouts, no limits, no regrets.
A year for less than a month of Hulu+
• Unlimited access to every story
• Re-read anything, anytime
• Inbox drop + curated roundups

$
29
$
0

*Most Popular

Full access, no pressure. Just power.

Free
/ limited

Useful, just not unlimited.

You’ll still get the goods - just not the goodest, freshest goods. You’ll get:
• Weekly email recaps + curation
• 24-hour access to all new content
• No archive. No re-reads

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How to effectively balance your inner people pleaser mentality

People pleasing – a positive or negative?

People pleasing gets a bad rap. In reality, it’s often one of the primary drivers of success. Yet, when kept unchecked, it can destroy all that you’ve built.

You probably learned early in life how much better you feel when others around you are happy. It’s painful to have people upset with us. This is built into our cognitive wiring – we experience the emotions of those around us through something in our brains called mirror neurons. Thus, we are born people pleasers. That’s a good thing.

People having a positive emotional association with your is actually profitable. We want to be around people who make us feel good. We remember people who make us feel good. We recommend those people to others so they can feel good.

However, if I’m not careful, I will unintentionally make commitments I can’t keep, offer to work far cheaper than I should, and even lie just to not be faced with a tone of voice that I know means ‘this person is unhappy because of me.’

Below are the three keys to balancing the people pleaser in all us:

1. We all disappoint

Despite exhaustively working to beat your client’s expectations, staying late to finish the project for your boss, throwing a freelance project to your buddy; your client, boss, and buddy think you didn’t do enough.

The good news? It happens to all of us. Despite all of the business success books and motivational speakers saying otherwise, we lose clients, disappoint colleagues, and frustrate family members. You aren’t alone. Doesn’t that make it sting less?

2. Seven billion

The first company I worked for was a disaster. Carrying more debt than annual revenue, I was sure it wouldn’t survive two months after I left. The company survived seven years on simple math. There are a lot of people in the world. Seven billion actually.

So your biggest client is leaving you, angry that you didn’t deliver as promised (because you won’t sometimes). ‘It’s a small industry,’ people will tell you. ‘It’s going to come back to bite you,’ they will say. You know what isn’t true? That. Odds are you will never even see them again. Even if they live in your neighborhood, just dodge them in the grocery store and find a new client – there are 6.99 billion others out there.

3. This too shall pass

If only we were able to fully separate work life from the rest, this would be so much easier. We hire the family friend. We let our spouse do the books. We are sure our best friend would make the perfect business partner. Then, it starts unraveling. And the failed relationship can have wide-reaching consequences.

And yet, this too shall pass. You have food to eat. A place to sleep. People who love you. It’s going to be okay. According to Facebook, you have 4,000 friends. You lost one. You aren’t alone. Grab a beer with another and find a new client.

The bottom line

If you are in business, people pleasing will help make you successful, but it can also ruin you. Keeping in mind that your good intentions may sometimes backfire, but you’re not alone – we all disappoint, but there are other clients out there and the pain of disappointing will pass.

Curt Steinhorsthttps://promentumgroup.com
Curt Steinhorst loves attention. More specifically, he loves understanding attention. How it works. Why it matters. How to get it. As someone who personally deals with ADD, he overcame the unique distractions that today’s technology creates to start a Communications Consultancy, The Promentum Group, and Speakers Bureau, Promentum Speakers, both of which he runs today. Curt’s expertise and communication style has led to more than 75 speaking engagements in the last year to organizations such as GM, Raytheon, Naval Academy, Cadillac, and World Presidents’ Organization.
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