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Culture Codes is the guide you need for company culture questions

(BUSINESS ENTREPRENEUR) One of the biggest sellers of a company to a prospective employee or customer is their culture. Culture Codes has compiled some the biggest companies cultures in convenient decks for you to study and align with.

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culture codes

Culture still matters

Organizational culture is a hot button of conversation. While a variety of definitions exist, one way of defining Culture is the way businesses exist – a summary of values, rituals, and organizational mythology that helps employees make sense of the organization they work in.

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Organizational cultures are often reflected in Mission, Vision, and Value statements of organizations.

Learn from the best

What many entrepreneurs or new organization struggle with as well, is how to create a culture from the ground up. What kinds of statements and values do they advocate? What are areas of focus? Who are our competitors and what can we do to create a service, product, or quality advantage?

Building a strong culture can be challenging, but a good place to start is looking at the best.

A new resource by Tettra, Culture Codes, has everything you could want to know on different companies their cultures available for you to study up.

A great place to start

Over 40 companies employing over 280,000 employees have created culture decks and collected core values and mission statements. Companies like Spotify, Netflix, LinkedIn, and NASA have all contributed information.

This information is great for young companies or entrepreneurs to start building a schema about what kind of culture they want to create.

Or existing established companies can look towards peers and competitors and help decide what statements they want to engage culture change on.

For job seekers, Tettra can help potential employees gauge if they are a fit for an organization, or discover that maybe an organization they dream about working for has a culture they may not jive with. And perhaps most valuably, transparently showing off your culture and allowing it to be compared means that organizations can better compete in the talent market.

Recruiters should be obsessed with talking about culture – because it keeps people in the door.

The reasons why people leave employment: work/ life balance, poor treatment, lack of training, or relationship issues with a supervisor or boss; in many ways are a by-product of organizational culture. If you want to compete in the talent market, make culture a selling point and show it off in everything you do.

Never a loss to know the culture

Even consumer’s benefit from learning about an organization’s culture – values that indicate a commitment to excellence in ethics make consumers feel good about supporting an organization.

It pays to have a good culture. I encourage you to head over to tetra.co/culture-codes and see how companies like Etsy are keeping it real, every day.

#CultureCodes

Kam has a Master's degree in Industrial/Organizational Psychology, and is an HR professional. Obsessed with food, but writing about virtually anything, he has a passion for LGBT issues, business, technology, and cats.

Business Entrepreneur

Amy’s Ice Cream – a front for spawning entrepreneurs?

(ENTREPRENEUR NEWS) Why would an ice cream shop bother with “30 hours of non-ice cream training” in personal finance and give teens and young adults access to a 401k program?

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amy's ice cream

Scooping ice cream is a classic summer job for the cash-strapped teenager, but for employees of Austin-area favorite Amy’s Ice Cream, it could lead to a lifetime of financial literacy, or even eventual entrepreneurship.

Founder Amy Simmons half-jokingly describes her namesake dessert franchise as “a front for educating primarily young people in business, and finance, and decision making, and problem solving so they can go out in the world and be really successful themselves.” Amy’s employees receive “30 hours of non-ice cream training” in personal finance, and even have access to a remarkably popular 401k program.

Simmons credits her business philosophy to a book by one Jack Stack of Missouri, entitled The Great Game of Business. Its tagline reads, “Teaching employees to think and act like owners,” and the ice cream entrepreneur is now extending the practice of “open book management” to companies across the country through Amy’s EDU, a consulting company cofounded by Simmons, Aaron Clay, and Mark Banks.

Open book management “empowers all employees to know, understand, and ultimately run the business.”Click To Tweet

“It’s a path and it’s a way of looking at your company so that you really engage your customers as partners… your stake holders as partners,” says Simmons.

Amy’s EDU also offers courses and seminars in customer service, leadership, public speaking, and company culture, but the primary objective of each track is the same: get employees and customers involved in the business, excited about what they’re doing, and educated enough to contribute something new.

Take note, CEOs and leaders: Amy’s Ice Cream is a highly successful company with impressive longevity – it was founded in 1984, and now boasts 14 locations, including 12 in Austin.

What Amy’s advocates for, others should imitate.Click To Tweet

And imitation does not necessarily mean adopting every single tenet of the Amy’s EDU syllabus, imitation means embracing the ethos of educating your employees on the company they’re devoting time and energy to.

It means giving your employees knowledge, and then giving them some freedom to use that knowledge for the benefit of your company.

It means recognizing that employee success and company success go together like hot fudge and vanilla ice cream, and that the teenager serving your sundae could, and maybe should, one day be founding an enterprise of their own.

This story was first published in February 2017.

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Business Entrepreneur

Business advice from Babe Ruth that all leaders should mind

(OPINION) Leadership comes from years of refining your practice, and great leadership comes dedication and focus, but Babe Ruth would add more to that…

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All good leaders pull from a variety of inspirational sources to create their formula for success, even from unlikely sources like an overweight baseball legend. Babe Ruth was a winner in his day without steroids and without the paparazzi and while he wasn’t a business leader, he hustled every day to be the best.

Today, we share with you a quote from Babe Ruth that all leaders should mind when operating business because this simple concept is one of the hardest to remember. “Yesterday’s home runs don’t win today’s games,” Babe Ruth said. Let that settle in. Are you resting your laurels on yesterday’s home runs?

Are you puffing your chest because last year’s sales were high or because your net worth was higher in 2008 than anyone else’s in your circle or because you won a prestigious award in 2007?

It’s very common to consider past accomplishments as part of your identity, there’s nothing wrong with that, but sometimes relying on yesterday’s home runs stunts a leader’s intellectual growth – once you think you’re at the top of your game, sure you keep working, but are you really focused on today’s game?

The cliche of keep your eye on the ball would also be relevant here, because if you’re in the outfield dreaming about last week’s home run, you’re not in the game today with everyone else.

What steps are you taking to focus on today’s game? Maybe the image below should be your desktop or smartphone wallpaper as a reminder to focus?

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Business Entrepreneur

Transitioning from corporate life to freelance life

(ENTREPRENEUR) A look at what it takes to pivot your career from corporate cubicles to your couch at home.

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Freelancing is rad. I’ve gone into some depth on why I think that’s the case and even provided some thoughts and resources for my rush hour and necktie-averse kin.

Freelancing is also challenging, in many ways more so than office work. I’ve transitioned between the two, both ways, and while I’ve landed on the liberating, self-motivated (but insecure, complicated and confusing) freelance side rather than the dull, workaday cube farm side (with it benefits, job security and human interaction) I can obviously see arguments for both.

Here’s what I wish I’d known before I set out to navigate the minefield between corporate and freelance work. With any luck, it should help you do the same without hearing a click and having to offer a sad and final “oops.”

Have a plan.

This is where going corporate to freelance starts to differ from vice versa. Choosing a new corporate employer takes hard goals, but also flexibility: an ex-freelancer has to learn to accommodate other people’s plans, on account of, you know, working with other people now.

Entering the freelance world requires the opposite.

You don’t just need goals. You need a schedule.

You need deliverables, you need a budget, you need Plans B-Z inclusive for when you come in over or under, because you will.

In short, you need a boss in your head.

It is the best boss you’ll ever have: that cat (feel free to imagine it as an actual cat in a business suit; I certainly do) doesn’t care if you party til 2am on a Wednesday, or skive off for three hours in the middle of the day to catch “Fate of the Furious” at matinee prices. All your new boss cares about is hitting the numbers.

Have numbers. Hit them.

Go slowly.

This is the one that everyone screws up, by which I mean that I did. It is so tempting to stick your boss’ tie in the shredder, shot put your least favorite appliance out the window and burn a sweet donut in the parking lot before you drive off to your freelancer future. Every office drone’s dream, right?

Don’t do it. Do not.

On my last day before I went freelance, I wore a Metallica tee and sweats to my shirt-and-tie day job. Joked with my cube buddy, what were they gonna do, fire me?

Thing is? That was the first time I went freelance.

As you’ll recall from the intro, I’ve done that twice. Thankfully, when I did have to return to the realm of gridlock and beige, I was in a different time zone. But the whole reason I had to return to the corporate world in the first place was summed up in that I didn’t prepare. I did the dream, cut loose, and burned the bridges behind me. Unwise.

It’s standard wisdom that you should build up savings before starting a business. Real talk: for an awful lot of people, that’s fantasy. Even in my coziest corporate days, north of the 50th percentile, between rent and urban cost of living my only shot at meaningful savings was retailing organs.

Keep your kidneys. Instead, bank your time.

I’m a writer. You may have noticed. Most of my day jobs involved that skill. If you think every character I typed into Word in my cube days was corporate-approved, as opposed to projects or practice for my freelance adventures, there’s this great bridge I’d like to sell you.

So for the first few months, keep your day job and build your skills.

Take small projects on your own time, buoyed with that glorious cushion of salary.

Train your brains out. You may even be able to do that at work: plenty of employers, especially in fields like tech and medicine that a) value certification b) translate nicely to freelancing, will shell out to train you up. Wade into the shallow end while you’ve still got a roof and a health plan. It’s vital experience, but more importantly, it’s how you figure out freelance IT or consulting or Etsying artisanal dog sweaters is actually how you want to spend 80 hours a week.

Keep a schedule.

Wait. 80 hours? Fraid so, at least early on. It will take serious legwork to get those artisanal dog sweaters off the ground. No client list means permanent hustle. No infrastructure means weeks on end of pure trial and error, figuring out what works. No employees means every last bit of it is on you.

That’s not what I mean by scheduling. You have a job, and, being an American Genius reader, are by definition intelligent and insightful, not to mention good-looking and possessed of impeccable taste. We don’t let just anybody around here. You know you’ll need that stuff.

When you freelance, you need to schedule life.

That boss in your head? Still your boss, which is to say a sociopath who can and will take every minute you’re willing to offer. For better or worse, an office job does work-life balance for you: come in then, leave now, this is due whenever. The nastiest trap in entering freelance work, the last, biggest boom in the minefield, is that it can swallow you whole. If you let it, it will take over your life, and it’s better at that than the cube, because it’s something you want to do.

Integrate both ways.

So, not every day but now and again, put down your dog sweaters and catch Vin Diesel. See a concert on a weekday. Spend a whole evening playing with your kid.

Whatever you like, with a single rule: no work allowed.

Freelancing means your job is much more thoroughly integrated into your life.Click To Tweet

Make sure your life is integrated into your job.

And that, my friend, is how you transition from drone life to freelance life.

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