Connect with us

Business Entrepreneur

What is multi-level marketing (MLM)? Why do people join?

(BUSINESS ENTREPRENEUR) MLMs may sell your favorite products, and seem like an easy cash grab, but those are signs of potential seedy practices. Look closer.

Published

on

MLMs structure

Even if you don’t know what the acronym MLM stands for, chances are high that you’ve stumbled across one. Maybe a friend keeps inviting you to join their makeup products group on Facebook, or an acquaintance keeps posting about their new wellness product on Instagram, or – heaven forbid – someone invites you over for a “tupperware party.” They might come in different forms and with different products, but make no mistake: MLMs are everywhere.

As such, it’s really worth understanding what an MLM is so you can make informed decisions.

First things first: MLM stands for “multi-level marketing.” Essentially, these businesses depend on a workforce paid in commissions and benefits to sell their products. In many cases, these sales people are also encouraged to invite friends and family to also start selling the products. Companies will often provide additional pay and/or perks to those with a lot of salesmen under them.

If it sounds like an MLM could be a pyramid scheme, you’re not wrong. Some MLMs are pyramid schemes and there have been plenty of companies to be shut down for that very reason. But many MLMs are sneaky; they skirt that legality by doing things like selling actual products.

Just because an MLM is, strictly speaking, legal, doesn’t mean it’s a good investment for you. Unsuspecting individuals who join MLMs often discover things like hidden fees, poor infrastructure and a (purposeful?) lack of communication from the company. When it comes to MLMs not working out, at best you’ve just annoyed all your friends. At worst? It could leave you bankrupt.

So, why do people join MLMs? Well, it depends. Some people legitimately like the product they’re peddling. Others, like stay at home parents, are looking for a flexible way to make money, which MLMs can potentially provide. It also helps that most people are introduced to MLMs through friends or family; you’re way more likely to trust someone you know over a random online ad.

These are all perfectly fine reasons for joining, but before you join any MLM, it’s really worth doing your homework. The last thing anyone wants is to be slapped with hidden fees or saddled with expensive products that are impossible to unload. Sites like MLM Truth and LaConte Consulting are good places to start, though it’s also worth looking for reviews (both good and bad) to see what other people are saying.

Brittany is a Staff Writer for The American Genius with a Master's in Media Studies under her belt. When she's not writing or analyzing the educational potential of video games, she's probably baking.

Business Entrepreneur

11 productivity tools for entrepreneurs that work from home

(BUSINESS) We asked remote professionals what some of their favorite (and most necessary) productivity tools were for the home office, and have 11 ideas that you might not have tried yet.

Published

on

work from home productivity

Working from home comes with its perks – comfortable pants (sweat pants*), working at your own pace, and not having your boss breathing down your neck are only a few. But staying productive and on-task can be a challenge when the only one watching is you (and your cat [who requires frequent cuddle breaks]).

We asked remote workers how they collaborate, stay on top of their work, and get shit done. Here’s what they said are their most reliable and necessary work-from-home tools:

First, let’s check out collaboration and team productivity tools:

Time Doctor

timedoctor780x433
Manage a remote team? When you need them focused on that time-sensitive report you needed yesterday, we’ve got a solution.

We use our own time tracking tool which we find essential for remote work and remote teams. It has everything you would need to give you an analytics of your workday and managing remote teams,” says Carlo Borja, Online Marketing Head of Time Doctor. This includes real time updates, gentle nudges to get you and your employees back on track, and a free trial run.

Azendoo

azendoo
Stop miscommunication in its tracks.

One of the best tools that we use to keep in contact and make sure everyone stays on task is Azendoo,” says John Andrew Williams, PCC, Founder and Lead Trainer at Academic Life Coaching, “It is an amazing tool that allows you to assign tasks to members of your team, leave comments and messages, and organize everything based on projects. It has truly been the best thing for us to improve our productivity and stay connected when we all work remotely.

RealtimeBoard

realtimeboard
What about brainstorming and collaborating with your team in real time? “RealtimeBoard is an online whiteboard and super simple collaboration service for marketers, developers, designers and creatives worldwide with user list exceeding 675k. It’s frequently used for project management, user experience planning, creative concepts visualization, story mapping, brainstorming, etc,” says Anna Boiarkina, Head of Marketing at RealtimeBoard.

Popular Favorite: Slack

slack780x433
Without question, it is Slack! With our marketing team spread from San
Antonio to San Francisco, Seattle and Madison, we couldn’t do our job
efficiently without this messaging communication tool,
” says Marcia Noyes, Director of Communications with Catalyze, Inc.

Noyes adds, “Before I took the job with Catalyze, I wondered how I could possibly stay on top of the very technical subjects of HIPAA compliance, digital healthcare and cloud computing, but with Slack, it’s easier than email or being there in person at corporate headquarters. I don’t think I could ever go back to being in an office. With this tool and others, I get so much more accomplished without the commute times and interruptions from water cooler talk and discussions about where to go for lunch.”

Now, let’s move on to tools and tips for your health:

A treadmill desk

treadmill desk
Slump no more.

Gretchen Roberts, CEO of Smoky Labs, a B2B digital and inbound marketing agency says that her treadmill desk helps her fight through the afternoon slump. “The endorphins that are released from the walking get me right into a feel-good mood again, same as a conversation and piece of chocolate would.

Not only is it great for you, but it keeps you awake and alert so you can fight the urge to take a “quick nap” right around 3pm. Good weather not required.

Lumbar support

lumbar-support
Then there’s always the issue of your health. We asked Dr. Barbara Bergin, M.D., Board Certified orthopedic surgeon her thoughts on how to best furnish your home office, and she had a few simple ideas that go a long way.

Invest in a good chair, a McKenzie lumbar pillow (because no work chair has the perfect lumbar support), and a drop down tray for your keyboard and mouse. If you have short legs which don’t quite reach the floor, either adjust your chair (which means adjusting everything else) or get some kind of a platform on which to rest your feet. I recommend those old bench step aerobics steps.

These are all suggestions that are easy to implement and positively impact your health (and wallet, when you consider chiropractic visits, massages or even surgery).

And some of our favorites – tools to manage time, data, and communications:

ClockingIT

clockingIT
In a similar fashion to Time Doctor, ClockingIT is a time-tracking application that logs everything you do. This allows you to keep track of how much time you’re really spending on a project (or time spent off-task on a project).

I work from home exclusively as a freelance communications and marketing manager. One of my clients, Simon Slade, CEO of SaleHoo, introduced me to ClockingIT. ClockingIT, a free project management system, is now a tool I can’t work from home without. It provides an easy way for me to log my time on different tasks and communicate project updates to colleagues without sending cumbersome mass emails. I like ClockingIT so much that I’ve created an account separate from SaleHoo’s, just for myself, and I use it to manage my work for other clients as well.

This would be a great tool for freelance designers and writers who need to keep track of time so they can appropriately charge their clients.

Zoho Vault

zoho vault
Throw away the Rolodex. With all of the social media information, websites, passwords, and logins a company might need to remember, there is a better way. Molly Wells, an SEO Analyst with Web301 believes in the power of Zoho.

The one tool that I can’t work at home without is the one that stores our many clients personal information. Links to live websites, production websites, their social media usernames and passwords. All of our own websites logins, social media logins along with all the tools we use. Rather than storing all of these on our server or on pen and paper, we use Zoho Vault. It’s a lifesaver for accessing information while at home or on the go. All of our passwords are all in one place.

Cloze

cloze
Winner for most comprehensive all-in-one freelancing app goes to Cloze, which does… pretty much everything.

As a freelancer, the tool I absolutely can’t live without is Cloze,” explains JC Hammond, “Cloze is a contact management app and website that is perfect for freelancers because it is highly customizable, links email, social, phone and notes in one place, lets you track interactions and statuses of projects, companies, and people and even delivers an informative “Morning Briefing” to help get your day off to a great start.

She thinks one of the most useful tools is the email read receipts and the ability to link with your cell phone provided to track calls. It also schedules and posts social updates to Twitter, Linkedin, Facebook and other platforms. Because it’s designed for individual or very small team use, it’s easy to use and a user can efficiently run their entire day from the app.

Uberconference

uberconference
When it comes to phone conferences, meetings and client phone calls, Jessica Oman, Planner-in-Chief at Renegade Planner loves Uberconference.

She says, “As a business plan writer who in 2014 made the transition from leasing an office to working from home, I can say that Skype and Uberconference are the tools I can’t live without! Uberconference is especially wonderful because it easily allows me to record calls, use hold music, and connect with people who either call in from computer or phone. It allows me to have a 1-800 number too. It’s like having a virtual assistant to manage my calls and I love the professional feel of the service.

My Tomatoes

mytomatoes
And finally, a quick and simple idea – a timer. Jessica Velasco, Senior Editor at Chargebacks911 works exclusively from home. She uses the Pomodoro technique of time management: work for 25 minutes, take a 5 minute break, work for 25 more minutes.

She says, “I use My Tomatoes. I like this particular timer because the countdown is shown in my browser tab. I can be working on other things and quickly glance over to see how much time is left. I like to race the clock; see how much I can get accomplished before the timer goes off. I also use it to limit my unproductive moments. Fun things like checking social media must end with the timer dings.”

Got a favorite?

All of these tools are yours for the taking, so why not give them all a shot? Then, even if you’re wearing your most comfortable pants (sweat pants*) – with all of the right tools, you can run your business from home like a boss, and give people the impression that you probably showered today.

*no pants

Continue Reading

Business Entrepreneur

6 entrepreneurial tools for startup productivity

(ENTREPRENEUR NEWS) Whether you’re a small business or startup, improving efficiency means more money and less stress. Here are six tools to help do just that!

Published

on

automately net neutrality desktop laptop freelance isps

Truly great entrepreneurs are also well organized and know which tools will help them see their ideas to fruition.

That can be key for getting a startup business off the ground. Good ideas and a strong entrepreneurial spirit aren’t always enough on their own. Sometimes you need the right mix of technology and tools to keep the more mundane and tedious tasks from bogging down your efforts.

Here are six tools almost any entrepreneur can use to help keep productivity high when starting a new business:

Lawtrades: For legal help

For most entrepreneurs, it’s not the most exciting thing in the world, but making sure you have your legal ducks in a row is important for any startup. Lawtrades helps with that while trying to keep costs down — music to the ears of any startup business owner.

The service is a legal marketplace of sorts designed specifically for startups and entrepreneurs. It connects business owners with legal professionals that it claims don’t charge “bloated law firm hourly rates.”

Lawtrades offers a number of services, including business formation, employment and labor, contracts and agreements and intellectual property.

Do: For productive meetings

Anyone who has started a business knows that it doesn’t happen without a multitude of meetings. Do is a service that can help make your meetings productive so you can waste as little time as possible.

The app allows you to plan and share an agenda to make sure everyone is on the same page. Other features include the ability to track accountability by showing you which points and/or tasks have been covered.

1Password: For easy password management

Starting a new business likely means starting and managing lots of online accounts. The 1Password app from AgileBits helps you save time by remembering passwords and other information for you.

The app helps you generate strong and unique passwords for your many accounts, and secures them behind one safe password known only by you. The app doesn’t only work for passwords — it can also help remember other information such as credit card numbers, safe combinations or street addresses.

Kanbanize: For product development

If your startup involves a specific product or set of products, Kanbanize helps you develop them with your team without bogging down the process. The software allows you to post and share boards that include product information and progress, and you can choose which people see which information.

For example, if you want to update investors on the status of your product development, you can share certain boards with stakeholders and no one else.

Evernote: For organization

There are many applications available that aim to help team productivity, but Evernote is one of the best.

The software allows you to collaborate with your team all within one workplace, keeping projects and other work together. You can also give feedback on ideas and share notes while syncing the data across computers and phones.

There are many other features as well, including in-app chat functionality and integration with Google Drive.

TaskHusky: For web development

Almost any new business will want some sort of business, but a staff of web designers and developers isn’t always an option for startups. That’s where TaskHusky comes in.

TaskHusky is an on-demand service for small businesses that need help with one-off tasks with the Shopify, Bigcommerce or WordPress platforms. The company has a simple three-step process: You create a task and pre-pay, a TaskHusky team member is assigned the task and gets to work and the task is completed and is sent back for your approval.

The takeaway:

Smart entrepreneurs understand they can’t get everything done on their own when it comes to starting a new business. These six tools may not be everything you need to launch and maintain a startup, but they will go a long way to helping you keep productivity at a high level.

#productivity

Continue Reading

Business Entrepreneur

All the creative services you need are curated in one place

(BUSINESS ENTREPRENEUR) Curation as a service as a platform? This new company gives you a way to find the creative services you need to get your business up and running.

Published

on

creative services curated

Isn’t it easier when everything’s in one place?

That’s why we keep our clothes and shoes in closets, instead of strewn random places like the top of the fridge and the air vents. Usually.

Point is, curation makes everyone’s life 1,000 times better the more it’s implemented. And now, businesses who either need or provide creative services paid via monthly subscription fee can take advantage of a new platform providing that careful selection and categorization.

Flat Monthly Fee is a company that groups creative services such as graphic design, blog writing, video editing, and so forth while including easily found criteria like refund policies and cost per month before you read through a brand profile.

The advantage to small businesses needing to hire out these services is clear. You’re in a spot where you need more than one-off creations, but not quite yet in a place to hire “STAFF staff”, so you log on here, browse around and find a portfolio that suits.

But I’m way more interested in the secondary benefits to smaller-scale creative ventures. Short story short, the rise of this platform could lift YOUR small business boat as a creative individual or small collective. Much like using Unsplash as a portfolio site, an account with FMF seems like it could get your growing business seen by other growing businesses, as well as help garner work for terms of at least 30 days.

As great as this all seems, I do have a few qualms regarding this new-fangled creative industry catalogue.

Firstly, it’s not immediately clear on the website how one’s business gets a profile set up, pushed ahead, or paid for. For now, contacting the site owners directly seems to be the way to go, but it IS odd to me that sliding into their inboxes is the only way to see whether or not you find their terms amenable.

Secondly, it’s pretty obvious that most of the services there now are being run from non-Anglophone countries. Don’t get me wrong, xenophobia and creativity mix just as badly as sad, racist oil and water do. But for jobs that require a certain mother tongue, business owners seeking creative services may be SOL on FMF for the time being.

Because Flat Monthly Fee is a new kid on the block, I’m willing to accept that the training wheels aren’t completely off yet. If we all waited until everything was perfectly streamlined before debuting it, nobody’d get ANYTHING done, ever. As the company finds its way through feedback and new iterations, I figure they’ll get around to making improvements as needed.

For the time being, it still may be worth your time to get in touch with the curators as part of your publicity strategy! Early adoption has its perks. It just means you may have to change a digital diaper now and again.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!