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Young entrepreneur helps sports champs master the stage

Seeing how overpaid and under-performing athlete speakers were, Steinhorst set out to help protect champions’ legacies and help events get quality speakers.

Promentum Group Dallas

Promentum Group Dallas

Inspiring career path of a driven entrepreneur

Do you remember in high school there was that one guy or gal who knew what they wanted to do with their life? They wanted to be a vet and dedicated themselves very early to it, joining every club possible to make it happen, and now own a massively successful chain of clinics? Most people go to school when they’re young, and even during college to simply get out, and a career or passion is often lost until well into one’s twenties.

Not Curt Steinhorst. Steinhorst knew very early on that he wanted to be in sports and communications, and has worked tirelessly to combine the two. He chuckles as he confesses he was not built like an athlete, rather was small and slower than the top athletes, so he focused on the communications portion and forged on as a die hard sports fanatic rather than participant. He went on to become the President of his class at Texas A&M University, further refining his communications career.

Major flaws in the speaker bureau model

[ba-pullquote align=”right”]Steinhorst realized that most speakers were not booked based on the quality of their speaking, and that most lacked basic skills that he says could have been taught to them in just one day.[/ba-pullquote]After college, Steinhorst went on to work for the largest speaker bureau in Texas as an agent booking speakers, but realized most speakers were not booked based on the quality of their speaking, and that most lacked basic skills that he says could have been taught to them in just one day. He learned the market, and found the other major flaw was that the speaker bureau model was based on an era before the internet, before conferences and companies could simply contact a speaker directly.

As the market crashed and Steinhorst saw a massive gap between speakers being booked and events getting quality speakers, he founded Promentum Group, a firm that works with a small number of highly accomplished speaker consultants, speechwriters, and speaker management specialists who collectively have worked in virtually every facet of the speaking industry: from talent management and speaker representation to speech coaching, speechwriting, and even keynote speaking. The company is so much more than a speaker’s bureau that acts as a matchmaker, they write speeches, train speakers, and coach them along the way to make sure they give the best presentation possible.

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The company’s focus is currently on Steinhorst’s passion: sports, which he is fluent in and enthusiastic about. Besides his affinity for sports, Steinhorst says that athlete speakers represent the largest gap between quality and compensation, with many athletes booked to speak that lack basic skills and offer little content of relevance. He saw the major need for communications support, so the company has launched an independent division devoted to education of speakers.

A company filled to the brim with talent

[ba-pullquote align=”right”]Steinhorst chooses to surround himself with extremely intelligent and accomplished people like Zig Ziglar’s righ-hand man, a Bush speech writer, and a famous life coach.[/ba-pullquote]While many entrepreneurs believe they are the sole expert in their field, Steinhorst chooses to surround himself with extremely intelligent and accomplished people like team members Erin Vargo, a Standford graduate who was a speech writer for President Bush, Bryan Flanagan, who was Zig Ziglar’s long time right-hand man, Bill Biggs, who has a Master’s in Psychology and spent over a decade as a pastor and life coach, mentoring college students, and even former Philadelphia Eagles veteran, Ken Reeves contributes his talent.

Not shy about his ambitions, Steinhorst says his long term goal is to be the world leader in speaker management, as they will ultimately expand beyond just sports to politicians and other public speaking roles.

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The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.



  1. JEBtunes

    June 21, 2012 at 6:41 pm

    @curtsteinhorst very cool Curt. You’re still a Sioux though

  2. TexAgsRadio

    June 21, 2012 at 7:42 pm

    My boy & former roommate tearing it up as owner of @PromentumGroup! Check it out! If you need an Aggie speaker for an event, here you go!

  3. LaurenScruggs

    June 21, 2012 at 9:10 pm

    So proud of you Curtis! ~ “@curtsteinhorst: I feel official now that @agbeat has written an article about me.

    • Cpbeaman

      June 21, 2012 at 9:35 pm

      @LaurenScruggs you are an amazing lady…

  4. BigAssCanvas

    June 22, 2012 at 1:08 pm

    @AustinBusiness Come party @LustrePearl this Sunday for #BigAssParty benefiting @AustinExplore and check out our “business”

  5. AGBeat

    June 22, 2012 at 3:16 pm

    @curtsteinhorst Glad to hear it! 🙂

  6. PromentumGroup

    June 22, 2012 at 7:26 pm

    @justin_bassett thanks for sharing the article! Lunch soon.

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