Evernote Marketplace launched to expand their brand
Evernote is well known for their apps that make day-to-day life easier. Now, they have launched their own marketplace where you can find a selection of noteworthy products designed to improve your everyday life even further. Evernote designed its marketplace around five key principles: software and hardware should world together with a singular vision in mind, extending digital utility to physical objects, helping you find balance between life and work, offering little-known global finds, and improving the usefulness of essential items.
Evernote has taken a turn away from selling branded key chains and water bottles, to expand their brand ethos into other meaningful, functional products. The product that inspired the Evernote Market is the classic grid notebook. The notebooks sold out immediately when they released the first edition in 2012. From this enthusiasm for physical objects, Evernote began to explore other ways to give physical objects a new digital life.
How does this help your business?
Consider this: Evernote CEO, Phil Libin, plans the company’s moves six years in advance. The move to create the Evernote Marketplace was not taken lightly. They had to make the decision to diversify their products and include new items. They selected products they thought would be most useful to the technology conscious person on-the-go.
One of my favorite things in the market is the scanner. The ScanSnap Evernote Edition is a collaboration between Evernote and Fujitsu. You can put nearly anything in it, push one button, and it scans, senses, and auto-files your photos, receipts, business cards, and documents into your designated Evernote notebooks. Before you can get a cup of coffee, you will receive a simple notification informing you Evernote has done your filing for you. Super cool and in keeping with the Evernote philosophy of hardware and software working together to make technology experiences even better.
There are many other products in the Marketplace, from backpacks to socks. Take a look and let us know what you think about the new Evernote products.
