FanMix enters the mix
Although FanMix describes themselves as a “recommendation engine for social media marketing,” it is more like a killer productivity tool for anyone struggling to keep up with their social networking efforts by pulling various social networks into one place, even streaming to your Gmail so you don’t have to remember to go to a dozen sites. Late tonight, the company has exited private beta and is now open to the public (yet notes it is still in beta, so there will be bugs along the way).
Tracking conversations and responding to them all from the same place is a major upgrade to the social media world and the company says the program allows you to use Priority Inbox and it gets smarter as it learns your preference. There is even a Chrome browser extension that brings your FanMix updates into your Gmail inbox if you want to streamline your efforts even more.
What is most appealing to us is that all conversations are threaded so it is easy to see the conversation and respond appropriately which can be difficult, especially when you broadcast the same messages from different social networks.
Currently, Twitter, Facebook, LinkedIn and Disqus are available and it stands to reason more will be added in the future, hopefully Pinterest, Google+ and other popular networks. Unlike some social media tools, FanMix also allows you to administrate Facebook Pages, not just your personal account, so it is signaling that it can be a tool even for traditional businesses.
There are rumors that the free product may eventually offer a pro option this summer, but as users get hooked on being able to legitimately manage all of their accounts in the email format that is intuitive to them, the chances of earning a healthy revenue are quite high.
Below are screenshots one of our team members took of their FanMix account to give you an idea of the product’s feel:
